2008 College AMPlified Decoding the Campus Experience

  • 02 Feb 2009 3:05 PM
    Message # 91544

    2008 College AMPlified

    Decoding the Camp us Experience

    Totalling 13.6 million in the United States and having spending power exceeding $237 billion annually, college students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands.

    College marks a time of transition, and these individuals are in the process of determining their likes and their dislikes and brand preferences. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers.

    However, college students are increasingly difficult to reach. Their expectations of the brands they encounter in college are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market?

    Click HERE to download the full PDF

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