Uncovering tensions and providing conversational context with Allen & Gerritsen

  • 23 Feb 2009 3:06 PM
    Message # 119651

    helping clients stay ahead:

    Click HERE to download the complete White Paper as a PDF.

    moms’ response to the “financial tsunami”

    Clearly the economic downturn has affected us all. Moms, however, are responsible for most household purchase decisions. Their attitudes and behaviors will have a tremendous impact on the market in the months to come.

    Consequently, the a&g audience intelligence department fielded a survey to understand just how the economy is affecting moms in terms of financial choices they have already made and their outlook for the coming year. Our findings begin to hint at the hard choices they are facing.

    focusing on what is most important

    The era of financial overextension has ended. Moms are looking for ways to reign in their household finances. For nearly 2 out of 3 moms, this means eliminating purchases that are not absolutely necessary. And half of moms are cutting back. Some have even found new sources of income. Only 12% report they have not made any changes at all.

    Click HERE to download the complete White Paper as a PDF.

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