Selling Creative

The goal of this 1-day training workshop is to help develop a consistent set of skills that result in superior presentations to internal or external clients. The training focuses on the importance of pre-selling ideas, and addresses common challenges such as jumping to executional thinking, dealing with clients that have pre-set expectations and working with a familiar, predictable business or brand.

Key Topics/Activities
  • Making creative ideas come to life for a marketing audience
  • Over 15 specific ways to sell an idea in under 60 seconds
  • Techniques that satisfy the questioner
  • Techniques for thinking quickly on one’s feet
  • Techniques for turning negatives into positives
  • Techniques for creating a single-minded focus for all presentations
  • Techniques for opening/closing
Please contact Clare Cox with any questions regarding professional development

Upcoming events

No events available.

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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