At The Ad Club we’re constantly looking for ways to serve both our constituents and the community. And while we get a lot of satisfaction from all the programs we offer, one project consistently tops the charts in the feel-good category.

For a period of two to three years at a time, The Ad Club adopts a public service organization dedicated to helping people in need. Then we muster industry professionals from a wide range of firms and agencies to create an integrated marketing campaign.

All with the aim of making a difference in our community. We use every marketing trick in the book. Every weapon in our creative arsenal. And every volunteer we can marshal from general advertising to PR, media, research, web design, and direct response. We also refer volunteers for direct service.

Ultimately, we end up raising awareness of a great need. We establish a lasting image for a worthy organization. And we come away with the satisfaction of knowing that the world is a little better off because of us.

Beginning in 2004, we’ll be taking up the cause for The Home for Little Wanderers, and partnering with them through 2006.

The Home for Little Wanderers is a nationally renowned, private, non-profit child and family service agency providing services to more than 10,000 children and families each year through over 30 programs that are measurably changing lives. The mission of The Home is to ensure the healthy development of children at risk, their families and communities through an integrated system of prevention, advocacy, research and a continuum of direct services. With a history dating back to 1799, The Home for Little Wanderers is one of the oldest child welfare agencies in the nation, and the largest in New England.

Company Services Provided Boston Magazine Design Home 2004 Carat Media Planning & Buying cMarket Online Media Auction Hill Holliday Connors Cosmopulos, Inc. Research PARTNERS + simons Creative Weber Shandwick Public Relations Additional needs and volunteer opportunities will be posted in The Ad Club newsletter.