Press Releases

Below you will find Ad Club Press Releases.
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  • 14 Jul 2014 10:21 AM | Anonymous member (Administrator)

    BOSTON, MA- The Ad Club presents the 2014 Sports Marketing Summit this Wednesday, July 16th at The Westin Boston Waterfront. The theme of this year’s Sports Marketing Summit is FANS: The Most Important Game of All.  We’ll explore the fast-changing landscape of sports marketing where fan engagement is the name of the game, and it’s played in a seemingly endless variety of ways. From traditional to fantasy, from mobile to social, from sponsorship to multi-platform, cross-channel programs, the Sports Marketing Summit will explore how smart marketers score by translating fan passion into brand loyalty.

    This professional event will include approximately 300 attendees. The day will consist of a half-day of content, where some of the country’s leading sports marketers will share their brand’s approach to the all-important goal of fan engagement. From targeting the local fans, devoted to the home-town sports arena in Boston, to aligning a brand with some of the largest sporting events on the global stage, speakers will share their approach to reaching that increasingly active and engaged sports fan market. The day will kick off with a keynote address by Raja Rajamannar, CMO, Mastercard, who will share the strategy behind expanding the brand’s iconic “Priceless” campaign.

    The full line-up of speakers includes:

    Bob Ryan || Author and Sportswriter || The Boston Globe

    Raja Rajamannar || CMO || Mastercard

    A few surprises are in store for sports fans from MasterCard as the 17-year-old Priceless campaign reinvents itself yet again.

    Paul Alexander || EVP & CCO ||Liberty Mutual Insurance

    Paul will share the thinking behind the Liberty Mutual Insurance sponsorship of the Olympic Games and the World Cup, two of the world’s largest sporting events.

    Barry Blyn || VP Consumer Insights || ESPN

    Barry will share what he has learned about the changing behavior of fans and what they want next from a sports and entertainment network.

    Jen Compton || VP of Marketing || Boston Bruins & TD Garden

    Matt Griffin || VP of Strategic Marketing & Business Operations || Boston Celtics

    Adam Grossman || SVP Marketing & Brand Management || Boston Red Sox

    Chris Stone || Managing Editor || Sports Illustrated

    This panel, moderated by Chris Stone, will address what Boston sports franchises are doing to engage their fans. From in-stadium technology, to social and mobile, to traditional means, how are Boston fans keeping pace with a whole new generation of hyper-connected consumers and the expanded menu of sports and entertainment options?

    Lou Kovacs || EVP || Octagon

    Jeff Meeson || VP || Octagon

    Lou and Jeff will explain how Octagon’s proprietary research demystifies fan behavior and provides brands with the information they need to effectively reach fans.

    Bob Stohrer || SVP of Brand Creative || Yahoo!

    Bob will tell us about the fantasy experience beginning with the Fantasy Lounge concept that creates a win-win for fans and the brand.

    You can follow the conversation regarding The Sports Marketing Summit on Twitter (#AdClubSports). For full event agenda, and to learn more about all of our accomplished speakers, please visit: http://theadclub.org/sports/

    # # #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity. The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and digital landscape. The Ad Club’s membership represents the best class in advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.


  • 18 Jun 2014 10:13 AM | Anonymous member (Administrator)

    Announcing the Ad Club and Start Tank Boston Brand-a-thon

    A multi-day competition event, with nine of Boston’s best agency teams competing to launch nine of Boston's hottest startups.

    BOSTON, MA – The Ad Club and PayPal’s Start Tank announce a collaborative event, bringing together the advertising agency and startup communities in Boston as part of a multi-day competition: the Brand-a-thon.

    The event was conceived following the March 2014 announcement of Start Tank, a program under the PayPal umbrella that provides early stage startups a no-cost professional space, infrastructure, coaching, mentorship, and community. Kathy Kiely, President of The Ad Club, recognized that one of the biggest challenges startups face in addition to financial backing is branding. With Boston being one of the leading advertising communities in the world, the connection was simple; rather than another hack-a-thon, why not create the first ever "Brand-a-thon" to provide startups with the kind of marketing and branding genius typically reserved for the biggest, global brands.

    Participating in the Brand-a-thon are nine agency creative teams, donating their time and expertise to develop a full brand launch for a select set of Start Tank startups. The Brand-a-thon will kick off on Friday, June 20th at the PayPal offices, where the startups will pitch their businesses to the nine creative teams, for a chance to move on to the next round. The matched startups will then work with the agency teams to inform and inspire a creative brand pitch to launch each of the startup businesses. The challenge will be not only creating a strong launch campaign, but the teams have only 72 hours to do so.

    The Brand-a-thon will culminate with a live judging event, open to the public, on Thursday, June 26th. Each team will present their polished work to a panel of renowned judges and a live audience of around 200 industry professionals. The teams will be competing for a grand-prize of $2,500, sponsored by Santander Bank.

    For event information, a full list of the participating agency teams and startups, plus information on tickets to attend the live judging event on June 26th, please visit the event website.


    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing and communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club’s membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.

     

    ABOUT START TANK

    The Start Tank is a free co-innovation space for the next wave of startups, which is hosted at the PayPal Boston headquarters at 1 International Place. Its goal is to accelerate the growth of the startup ecosystem by enabling entrepreneurs to collaborate with each other, work alongside the PayPal team, tap into a vast network of contacts, and leverage seasoned entrepreneurs' expertise. In addition to advice and expertise, startups access angel investors and VCs, recruit for talent, and make important business connections. For more information, see www.starttank.com.


  • 19 May 2014 10:06 AM | Anonymous member (Administrator)

    THE 18TH ANNUAL ROSOFF AWARD WINNERS REVEALED

    Presented by The Ad Club, the annual Rosoff Awards celebrates those companies who are active champions for diversity and inclusion in Boston.

    BOSTON, MA – Last Tuesday night, The Ad Club proudly hosted the 18th Annual Rosoff Awards, the region’s premier diversity awards celebration. Along with Presenting Partner, Liberty Mutual Insurance, The Ad Club was joined by over 250 business professionals- as well as special guests for the evening, Mayor Martin J. Walsh and Senator William “Mo” Cowan- for an evening of celebration, presenting awards to companies and individuals for their commitment to diversity and inclusion initiatives.

    Celebrations took place at The State Room, and with the views of the Boston Harbor as the backdrop, there was no mistaking the collectively grounded views regarding the importance of diversity in business by all in attendance. President of The Ad Club, Kathy Kiely, kicked off the event by reminding the crowd that actions speak louder than words, and that “tonight is celebrating the do-ers,” a theme that would continue to resonate throughout the entire evening.

    Mayor Walsh was one of the evening’s honored guests, as he accepted the 2014 Champion of Change Award. The Champion of Change Award recognizes an individual who, in the course of his or her career, has made sustained outstanding contributions to a minority community by providing guidance and experience, going above and beyond his or her professional requirements. Growing up in a diverse neighborhood in Boston, Mayor Walsh has long been an advocate for diversity related issues, including marriage equality and support of communities of color, immigrants and seniors, and reflected this support for diversity early in his term in office.

    Senator William “Mo” Cowan, who examined measurable ways in which diversity and inclusion are integrally important to business, keynoted the evening. Citing studies published by the Harvard Business Journal and Bloomberg, as well as his personal experiences in business and politics, Senator Cowan supported the simple yet poignant fact that diversity programs are good for the bottom line.

    The evening capped off with the presentation of awards, emceed by WBZ-TV news anchor, Lisa Hughes. This year’s five winners were selected for their commitment to changing the face of Boston, going above and beyond in their efforts to support and promote diversity and inclusion initiatives in business and the community.

    2014 Rosoff Awards Winners by Category

    Internal Diversity Initiative Award: EY (Ernst and Young)

    External Diversity Initiative Award: Massachusetts Convention Center Authority

    Marketing to a Diverse Audience: Arnold Worldwide for their work with CDC (Centers for Disease Control)

    Non-Profit Initiative Award: Citi Performing Arts Center

    Mentor Award: Mary Grimes Finley, Harvard Pilgrim Health Care

    To learn more about the 2014 Rosoff winners, and to view all the finalist entries, visit www.adclub.org/rosoff.

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing and communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club’s membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.


  • 12 Mar 2014 9:45 AM | Anonymous member (Administrator)

    THE 2014 AD CLUB WOMEN’S LEADERSHIP FORUM

    A full-day conference celebrating and exploring what makes some women truly exceptional

    BOSTON, MA - The Ad Club’s 2014 Women’s Leadership Forum, in partnership with John Hancock takes place on Wednesday, March 19th at The Westin, Boston Waterfront. The Women’s Leadership Forum is dedicated to extraordinary women who are committed leaders that have made tremendous strides in the corporate world.

    This year’s event is inspired by “the makeup of every woman”, the female chromosome (XX).  We will explore what makes a great woman, and what makes some women truly exceptional. The 2014 Women’s Leadership Forum will include an array of speakers from many different fields.  The speakers are some of the country’s most exemplary women who are change agents in the world of business as well as the society as a whole. 

    This professional event will include approximately 600 attendees.  A full-day conference will include a luncheon and will be followed by a cocktail and networking reception. 

    Speakers includ:

    Brenda Palms Barber, Sweet Beginnings; Providing job opportunities to ex-convicts in Chicago, IL.

    Christy Scott Cashman, Producer, Actor, and Writer; A storyteller extraordinaire.

    Kristen Cavallo, Mullen; Barbara Goose, DigitasLBi; Lori Hiltz, Havas Media, NA; Cindy Stockwell, Hill Holliday; Lisa Unsworth, Arnold Worldwide; Boston’s leading ladies discuss what it’s like from the top of the corporate ladder.

    Ellen Fitzpatrick, American History Scholar, Professor, Author; Recording eloquent pieces from American’s letters to the late first lady, Jackie.

    Jessica Kensky, MGH; A marathoner with admirable determination.

    Nataly Kogan, Happier, Inc.; Strives to make happiness contagious.

    Emily McCann, Citizen Schools; Delivers education equality to all.

    Ana Navarro, CNN Political Contributor and Republican Strategist; Political strategist who leads with conviction.

    Farah Pandith, Former Special Representatives to Muslim Communities; The first-ever special representative to Muslim Communities.

    Alexis Wilkinson, Harvard Lampoon; A strong-willed yet humorous leader.

    You can follow the conversation regarding The Women’s Leadership Forum on Twitter (#AdClubWomen). For full event agenda, and to learn more about all of our innovative speakers, please visit: http://theadclub.org/womens2014/

    #   #    #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications industry.  Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year.  Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape.  The Ad Club’s membership represents the best class in advertising agencies, media companies, and brands in the New England region.  For more information on The Ad Club visit www.adclub.org


  • 21 Feb 2014 9:54 AM | Anonymous member (Administrator)

    THE 18TH ANNUAL ROSOFF AWARDS NOW OPEN FOR NOMINATIONS

    Calling for nominations to New England’s Premier Diversity Awards Show, presented by The Ad Club. 

    BOSTON, MA – The Ad Club invites the community to submit nominations for the Annual Rosoff Awards. Celebrating its 18th year, the Rosoff Awards is the premier diversity awards in New England, honoring dozens of corporations and individuals over the years for their commitment to diversity initiatives and mentorship.

    The Rosoff Awards have come to stand not only for inclusion and meaningful diversity practice, but also for smart companies and individuals who are successfully making a difference. Past winners have represented many industries, from finance to health care, education to advertising.

    Each year, winners are selected from five awards categories (Internal Diversity Initiative, External Diversity Initiative, Marketing to a Diverse Audience, Non-Profit Initiative, and The Mentor Award) and honored at a formal awards dinner. This year’s event will take place at The State Room on Tuesday, May 13th. Some past winners include: Boston Red Sox, Boy Scouts of America, Deloitte & Touche LLP, Google, Hill Holliday, Mellon New England, Raytheon, State Street Corporation, Stop & Shop, plus many more.
    Nominations are free to submit and open to corporations, non-profits, and individuals who have gone above and beyond in their support of and advocacy for diversity and inclusion programming. Full awards category details, submission guidelines, and eligibility criteria can be found here. The deadline for submissions is Friday, March 21.
    To learn more about The Rosoff Awards, visit the awards website http://adclub.org/rosoff.

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.


  • 07 Jan 2014 12:56 PM | Anonymous

    THE AD CLUB’S 2014 EDGE CONFERENCE: BRANDED IN BOSTON

    A half-day conference dedicated to the revolutionary brands, services, and innovative ideas born in Boston.

    BOSTON, MA - January 7, 2014– The Ad Club’s 2014 EDGE Conference takes place on January 13th at the Institute of Contemporary Art. The EDGE Conference is dedicated to exploring the brands, ideas, and people who are pushing the boundaries and disrupting the status quo. Both educational and inspirational, EDGE presents ideas, large and small, that are destined to influence the future of marketing and branding.

    This is the year to celebrate all things Boston and EDGE | Branded In Boston, focuses on the revolutionary brands, ideas, innovative marketing, products and services that were born and bred in the Boston market.

    This intimate and exclusive professional event will include approximately 350 attendees. A half-day of content is followed by an up-scale cocktail and networking reception over-looking the Boston Harbor, featuring hors d’oeurves by the renowned Wolfgang Puck, specialty cocktails by Bully Boy Distilleries, and an Island Creek Oyster bar. The ICA galleries will be open from 5-7PM for private viewings.

    The agenda for the day includes Boston’s established industries such as finance and healthcare, as well as emerging leaders in innovation and consumer markets. All are setting the pace in their industry. The A-list line-up of speakers includes many internationally acclaimed brands, local legends, and innovative start-ups.

    Speakers include: Sean Belka, Fidelity; Skip Bennett, Island Creek Oysters; David Chang, PayPal; John Costello, Dunkin’ Brands; John Della Volpe, SocialSphere; Naomi Fried, Boston Children’s Hospital; James Gallagher, John Hancock Financial; Jeremy Hobson, WBUR; Ben Jones, Google; the Honorable Thomas M. Menino; Mike Sheehan, Hill Holliday; Will and Dave Willis, Bully Boy Distillers.

    We are honored to be joined at EDGE | Branded in Boston by the Honorable Thomas M. Menino on his first Monday out of office for an in-depth discussion regarding The One Fund. Along with Hill Holliday Chairman, Mike Sheehan, and John Hancock Financial EVP, James Gallagher, he will share the impressive story of how the fund came into being, from concept to final product, just seven hours following the Boston Marathon tragedy.

    You can follow the conversation regarding The EDGE Conference on Twitter (#BrandedInBoston). For full event agenda, and to learn more about all of our innovative speakers, please visit http://www.theadclub.org/edge2014.

    For details and information contact:

    Christen Stumpf

    The Ad Club

    22 Batterymarch St.

    Boston, MA 02109

    617-262-1100 x 107

    christen@adclub.org

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications Industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.

  • 15 Nov 2013 8:30 AM | Anonymous member (Administrator)

    THERE’S NO BETTER FEELING THAN WINNING AT HOME

    The 53rd Annual Hatch Awards, Presented by The Ad Club, Brought the Annual Creative Community Celebration to Fenway

    BOSTON, MA - November 13, 2013– The Ad Club presented the 53rd Annual Francis W. Hatch Awards last night at The House of Blues, bringing another reason to celebrate Boston to Lansdowne Street. The night honored the very best in creative excellence out of the New England region at this long-standing and prestigious awards show.

    Close to 900 attendees gathered to celebrate the most creative agencies, advertising professionals, and clients building brands in New England. With over 1,500 submissions in 36 categories, The Hatch Awards have become the premier New England awards show for branding and marketing. Every major Fortune 500 brand handled by an agency locally was represented; JetBlue Airways, Liberty Mutual, Staples, and Progressive to name just a few.

    Boston-based international advertising agency, Arnold Worldwide, took home the coveted Best of Show award for their work with client Jack Daniel’s. In response to Arnold’s win, Ad Club President, Kathy Kiely, commented “This year’s Best of Show award was a difficult decision for the judges, as there was so much impressive work submitted. Ultimately, the winning campaign made an impression, as it utilized numerous hand-made, hand-crafted design elements which were then integrated through all of the latest cutting edge technology.”

    By the end of the night, 155 Gold, Silver, and Bronze awards were presented to ad agencies, in-house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Linda SanGiacomo, Senior Director, Advertising and Creative at Dunkin’ Brands. As always, the entries were judged by a jury of creative leaders flown in from around the country, including agencies such as R/GA, BBDO SF, Wondersauce, Mother New York, Garrand, and more.

    This year’s top winners who took home the most iconic Hatch Bowls included Arnold Worldwide with 74, Hill Holliday with 49, MMB with 21, and Allen & Gerritsen with 15.

    In celebration of The Ad Club’s own 100th Anniversary, celebrated over the course of this past year, the creative community was asked to nominate their choices for the Top 100 Creative Influencers in New England; those individuals who help inspire creative greatness in others. Crowd sourcing through Twitter the #Hatch100 Top Creative Influencers were nominated, and last night, those 100 nominees were honored with a VIP reception in The House of Blues’ Foundation Room, sponsored by Spotify. Those honored included current creative all-stars as well as seasoned legends, all of whom have made a significant impact on the creative industry.

    Major sponsors for the night included Shutterstock, Spotify, Liberty Mutual, and The Creative Group.

    For details and information contact:

    Christen Stumpf

    The Ad Club

    22 Batterymarch St.

    Boston, MA 02109

    617-262-1100 x 107

    christen@adclub.org

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications Industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.

  • 26 Apr 2013 5:38 PM | Deleted user

    LYSOL® Touch of Foam pampers skin while tough on germs.

    Touch of Foam Facebook Label Design Challenge Ends May 1


     

    Constant hand washing can leave your hands feeling dry and skin cracked. But, with LYSOL® Touch of Foam, the luxurious foam moisturizes while offering protection against germs. To visually extend the dual benefits of Touch of Foam being gentle and luxurious while tough of germs, LYSOL asked Genuine, a full service digital agency in Boston, to design and develop the Touch of Foam Label Design Challenge, a Facebook contest.

     

    The Touch of Foam Facebook Label Design Challenge lets consumers design their own Touch of Foam label by simply dragging and dropping colors onto a series of designer-inspired patterns. Upon creating, each design is entered into the contest and users can share their design with their friends.

     

    Genuine collaborated closely with a renowned New York City fashion designer to create patterns for contest participants to select. The entire Flash-based Facebook application design correlates very closely to LYSOL’s image. Genuine’s Digital Media and Social Media team is managing all content and entries and LYSOL’s team will select the grand prize winner after May 1.

     

    “We wanted to tell the story of LYSOL Touch of Foam’s uniquely designed product through an experiential effort that highlights the softness and sensorial feel of the product in the real world and in digital through social sharing,” says Chris Pape, executive creative director of Genuine. “The Facebook application allowed LYSOL to tell its product’s story by interacting with its target audience through visual images and mass sharing within its target demographic. Ultimately, people are engaging with the product on a new level that isn’t over a sink.”

     

    According to the Centers for Disease Control and Prevention (CDC), when it comes to protection against germs, hand washing is one of the best ways to prevent the spread of infection and illness. As part of LYSOL’s Mission for Health, Touch of Foam was developed as its newest innovation in hand hygiene. LYSOL Touch of Foam offers 10 times more protection against germs than the leading national competitor while moisturizer-enriched micro-bubbles leave hands feeling soft and comfortable.

     

    The LYSOL Touch of Foam Label Design Challenge grand prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week, a $5,000 shopping spree, and have his or her custom designed LYSOL Touch of Foam label on store shelves this fall. Consumers can enter on Facebook.com/Lysol and entries closing on May 1. For more information about LYSOL Touch of Foam and where it can be purchased, visit www.lysol.com.

      

    About Genuine

    Genuine is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, and innovative technology services to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Genuine is based in Boston, Mass. For more information, visit www.genuineinteractive.com

     

    About Reckitt Benckiser

    Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70 percent of net revenue.

     

    RB people are at the heart of the company’s success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.

     

    The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.

     

    For more information, visit www.rb.com

     

  • 19 Oct 2012 11:06 AM | Deleted user

    Groundbreaking work and an earthquake… all part of the 52nd Annual Hatch Awards.

    “While many guests reported being moved by the aftershock of Tuesday’s earthquake, most were moved by the quality and the edginess of the branding work at the 2012 Hatch Awards,” reported Kathy Kiely, President, The Ad Club.

    CONTACT

    Kathy Kiely / President, The Ad Club

    Cell: 617 413 1104 / Kathy@adclub.org

    BOSTON, MA (October 17, 2012) – The Ad Club presented the 52nd Annual Francis W. Hatch Awards Tuesday Night at the Seaport World Trade Center. Lil’ Phunk, the explosive hip-hop dance group and junior dance team for the Boston Celtics, kicked off the Awards Presentation.

    Close to 900 attendees gathered to honor the most creative agencies, advertising professionals, and clients building brands in Boston. With over 1000 submissions in 36 categories, The Hatch Awards have become the premier New England Award show for branding and marketing. Every major Fortune 500 brand handled by a New England agency was represented, including Jet Blue, Liberty Mutual, Major League Baseball, Dunkin Donuts, Newsweek, John Hancock and Barnes & Noble to name a few.

    Boston-based advertising agency Hill Holliday won the coveted “Best of Show” award, for their client Newsweek. Kathy Kiely commented, “Best of Show was in the Innovative use of Media category, really showing that the relationship between creative directors and media directors has never been more important and that media and creative departments are becoming powerful creative allies.”

    336 Gold, Silver, and Bronze awards were presented to ad agencies, in house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Steve Curran, Founder, Chief Creative Officer, Pod Design and, as always, the entries were judged by a jury of creative leaders flown in from around the country including agencies such as Droga5, Victors and Spoils, 72andSunny, R/GA, and Wieden+Kennedy.

    This years top winners who took home the most iconic Hatch Bowls included: Arnold Worldwide with 60 awards, Hill Holliday with 39, Allen & Gerritsen with 24, Mullen with 22, Full Contact with 21, Brand Content with 16, NAIL with 16 and, SapientNitro with 13.

    The Marketer of the Year Award was presented to Shawn Sullivan, CMO of the Boston Celtics. “The multi-faceted ‘I AM A CELTIC’ campaign was inspired by Doc Rivers’ passion and leadership, but its effort extends off the court as well,” said Allen & Gerritsen CEO and Ad Club Chairman Andrew Graff. “Shawn Sullivan is the 2012 Marketer of the Year because of his team leadership, commitment to creative excellence, and ability to consistently expand the international reach of the Boston Celtics brand.”

    An up and coming creative, Nathan Clapp, a studio designer and rising star at PJA Advertising and Marketing, won the “Just Hatched” Award. Major sponsors included Cramer, Unigraphic, Mammoth Media, Staples and the Creative Group.

    ABOUT THE AD CLUB

    The Ad Club is the trade group for the New England communications Industry.
Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes over 40 events and programs every year. Legacy events like the Hatch Awards, The Edge Conference, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club, visit www.adclub.org.

    ###
  • 15 Oct 2010 10:35 AM | Deleted user

    For Release:

    Celebrating 50 years of creativity: The Ad Club announces winners of the 2010 Hatch Awards

    50th anniversary presented a retrospective look back at the local industry under the theme “a great idea is great forever”

    BOSTON, Mass. – More than 900 marketing and advertising dignitaries representing the nation’s most recognizable brands and agencies attended The Ad Club’s 50th anniversary of the Hatch Awards at the Citi Performing Arts Center Wang Theatre on Thursday, Oct. 14, 2010.

    Under the theme “a great idea is great forever,” the event celebrated the past 50 years of creativity in the region, and honored the top current creative work found throughout New England’s advertising and marketing industry.

    Earlier this year The Ad Club flew in an all-star crew of judges representing some of the nation’s top agencies. They paged through 892 entries from more than 100 different companies. At the ceremony, The Ad Club awarded 23 gold winning entries, 98 silver winning entries and 109 bronze awards. New categories this year include “mobile application,” “best spot for super budget under $15,000,” “experiential” and “games.”

    “Many local brands have been honored by the Hatch Awards over the past 50 years, including John Hancock, Liberty Mutual, Dunkin Donuts, Ocean Spray and Fidelity,” said Kathy Kiely, president of The Ad Club. “This year’s winners were honored for their traditional work, as well as for their creative work in digital, mobile, social media and web categories. While our platforms have changed over time, the marketing fact remains – ‘a great idea is great forever.’”

    In addition to well known agencies such as Arnold Worldwide, Hill Holliday and Mullen, newer agencies in the Hatch 50 spotlight included Allen & Gerritsen, Brand Content, Fort Franklin, Full Contact, PJA Advertising, BEAM Interactive, MMB and NAIL.

    The awards show is named in honor of the late Francis W. Hatch (1897- 1975), who began his career in advertising at BBDO and went on to become the head of their Boston office. He was a copywriter, songwriter, storyteller and humanitarian. In choosing the title of this event, award show founders decided that it would carry the name of a person who was respected for the qualities for which The Ad Club stood. Hatch was unanimously selected.

    At present day, Kiely says the local marketing communications industry is strong. The Ad Club released a benchmark study with the Boston Redevelopment Authority this summer. The marketing and communications sector has a direct effect of $16.3 billion on the MA GRP and is responsible for more than 143,000 jobs in the Commonwealth, equaling 4.4% of total jobs.

    A complete list of The Hatch Awards gold and silver winners is available by request. The specialty award-winners of the 2010 Hatch Awards include the following:

    Marketer of the Year

    • ·      This award is given to a company who is partnered with a Boston agency, and is committed to excellence in branding and to the Boston creative economy.
    • ·      Winner: Fidelity Investments for their work with agency Arnold Worldwide in keeping Boston’s creative industry vibrant over the years, including the recent “Green Line” campaign.

    Just Hatched

    • ·      Presented to a junior creative person that is recognized by their company as extraordinary.
    • ·      Winner: Julie McCullagh, associate web designer at Conover Tuttle Pace

    People’s Choice

    • ·      The Ad Club partnered with Boston.com and selected 9 commercials. The online audience judged and rated the ads.
    • ·      Winner: Arnold Worldwide for the spot  “Doc Quiz” for client McDonalds.

    Yahoo! Digital Innovation Award

    • ·      This is a new specialty award that recognizes the most creative use of digital media. Yahoo! hosted a contest between five of the top nominees, which received more than 5,000 votes from the industry.
    • ·      Winner: BEAM Interactive for its ‘Clink Clink’ phone application, which allows users to share contact information instantly and celebrate at the same time.

    Best of Show

    • ·      Selected by the Hatch Awards judges, the award represents the ‘cream of the crop’ of all submissions into the 2010 Hatch Awards.
    • ·      Winner: Brand Content for their newspaper campaign called “Father Daughter,” created for the Boston Breakers.

    The Ad Club worked with partnering teams from Arnold Worldwide and Cramer in producing the awards show. Additional sponsors include Yahoo!, Allen & Gerritsen, Boston Globe Media, The Creative Group, John Hancock, Liberty Mutual, Ocean Spray, adbeast, Boston Business Journal, Cakes for Occasions, Digitas, Moody Street Pictures, UniGraphic, Aerva, Inc., AMP Agency, Cone, Conover Tuttle Pace, Continuum, LocaModa, Ogee, Modernista!, Original Art Studios, PARTNERS+simons, Soundtrack and Finish Editorial.

    About The Ad Club: 
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. 
     
    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)

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© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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