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The Ad Club’s EDGE Conference aims to help keep communicators in tune with ever-changing global and social innovation

17 Aug 2009 12:26 PM | Anonymous
For release: Nov. 6, 2009

The Ad Club’s EDGE Conference aims to help keep communicators in tune with ever-changing global and social innovation

Hundreds will take advantage of the one-day event, featuring ‘words of wisdom’ from industry experts from Crispin Porter+Bogusky, NPR, Highland Capital Partners, Arnold Worldwide, Verizon, Isobar, IDEO, and more

BOSTON, Mass. – Whether you’re the CMO of a large corporation, or the founder of a non-profit organization called “Wine To Water,” having a solid, global social presence is key. Doc Hendley uses social media to help spread the word and gather donations for an organization he founded, and loves.

“When the idea came to me to start 'Wine To Water' the only real world job experience I had was tending bar,” Hendley said. “I dreamed of building an organization that fought water related death and disease using completely different methods than anyone else. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music.”

Hendley is one of 19 speakers who will address more than 200 professionals working in media, communications, marketing, public relations and advertising during the annual EDGE Conference, produced by The Ad Club in partnership with the Interactive Advertising Bureau (IAB). The conference, which will be held at the Harvard Club on Nov. 17, is a one-day showcase of some of the most creative minds in communications and brand-building featuring presentations, panel discussions, and interactive sessions.

“This is where you should go to get inspired,” said Kathy Kiely, president of The Ad Club. “But this conference goes beyond inspiration. Our goal is to have attendees leave with something tangible that they can apply to their day-to-day work.”

With speakers ranging from Alex Bogusky, co-chairman of Crispin Porter+Bogusky, to Tom Ashbrook, host of NPR’s “On Point,” the event covers a wide variety of issues, including the rise of R&D labs at advertising agencies, the growth of advertising on mobile phones, and the future of journalism.

Crispin Porter+Bogusky’s Alex Bogusky will discuss themes from his new book, “Baked In,” including the need for marketing to re-invent itself in the 21st century using tools from digital technology and networked media and from the fast-evolving activist marketplace.

Gary Stein, VP of social media at Isobar, will speak about trends that businesses of all sizes are facing as our marketplace and economy evolve. “Mozart vs. DJ Spooky (And 5 More Trends that will Totally Change your Life),” covers how agencies and businesses must shift to more fluid, dynamic, open and social marketing systems.

Additional highlights include Bob Davis of Highland Capital Partners, who will speak about the next great revolution in the technology industry – the mobile phone. Claude Grunitzky, founder of Trace Magazine, will discuss “transculturalism” and how it’s a rising trend that advertisers and marketers must watch out for. Clark Scheffy from IDEO will present “The Value of Design Thinking.”

Attendees of the event will include New England’s most senior marketing, advertising, and communications executives, representing brands and agencies like Arnold, Mullen, Hill Holliday, Fidelity, Staples, and many more.

Sponsors of the event include Google, Inc., Nokia Interactive Advertising and The Creative Group. Additional support is being provided by ACME Printing Company, AdBeast, Behance, Boston University and Getty Images.

Location and tickets:
EDGE Conference 2009 will take place on Thursday, Nov. 17th from 8:30 a.m. – 4 p.m. at The Harvard Club, located at 374 Commonwealth Ave., Boston, Mass. Tickets are $150 for members and $200 for non-members. Check out www.adclubedge.com for more information, including a full list of speakers, biographies and scheduling.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org 617-456-1776)


 

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