hand washing can leave your hands feeling dry and skin cracked. But, with LYSOL®
Touch of Foam, the luxurious foam moisturizes while offering protection
against germs. To visually extend the dual benefits of Touch of Foam being
gentle and luxurious while tough of germs, LYSOL asked Genuine, a
full service digital agency in Boston, to design and develop the Touch of Foam
Label Design Challenge, a Facebook contest.
Touch of Foam Facebook Label Design Challenge lets consumers design their own
Touch of Foam label by simply dragging and dropping colors onto a series of designer-inspired
patterns. Upon creating, each design is entered into the contest and users can
share their design with their friends.
collaborated closely with a renowned New York City fashion designer to create patterns
for contest participants to select. The entire Flash-based Facebook application
design correlates very closely to LYSOL’s image. Genuine’s Digital Media and
Social Media team is managing all content and entries and LYSOL’s team will select
the grand prize winner after May 1.
wanted to tell the story of LYSOL Touch of Foam’s uniquely designed product
through an experiential effort that highlights the softness and sensorial feel
of the product in the real world and in digital through social sharing,” says
Chris Pape, executive creative director of Genuine. “The Facebook application
allowed LYSOL to tell its product’s story by interacting with its target
audience through visual images and mass sharing within its target demographic.
Ultimately, people are engaging with the product on a new level that isn’t over
to the Centers for Disease Control and Prevention (CDC), when it comes to
protection against germs, hand washing is one of the best ways to prevent the
spread of infection and illness. As part of LYSOL’s Mission for Health, Touch
of Foam was developed as its newest innovation in hand hygiene. LYSOL Touch of Foam offers 10
times more protection against germs than the leading national competitor while
moisturizer-enriched micro-bubbles leave hands feeling soft and comfortable.
LYSOL Touch of Foam Label Design Challenge grand prize winner will receive an
all-expenses-paid trip for two to New York City for September 2013 Fashion
Week, a $5,000 shopping spree, and have his or her custom designed LYSOL Touch
of Foam label on store shelves this fall. Consumers can enter on Facebook.com/Lysol and entries closing
on May 1. For more information about LYSOL Touch of Foam and where it can be
purchased, visit www.lysol.com.
Genuine is a
digital agency that provides digital strategy, web design and development,
mobile, social media, analytics, and innovative technology services to engage
audiences across all digital channels. The independent full service agency is
known for successfully combining business goals and engagement strategies to
create game-changing digital experiences for its clients. Genuine is based in
Boston, Mass. For more information, visit www.genuineinteractive.com.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods
leader in health, hygiene and home. With a purpose of delivering innovative
solutions for healthier lives and happier homes, RB is in the top 25 of
companies listed on the London Stock Exchange. Since 2000 net revenues have
doubled and the market cap has quadrupled. Today, it is the global No. 1 or No.
2 in the majority of its fast-growing categories, driven by an exceptional rate
of innovation. Its health, hygiene and home portfolio is led by 19 global
powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl,
Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite,
Calgon, Airwick, and French’s, and they account for 70 percent of net revenue.
RB people are at the heart of the company’s
success. They have an intense drive for action and a desire to outperform
wherever they focus, including in CSR where the company is reducing its carbon
footprint by 20 percent by 2020 and has a global partnership with Save the
The company has operations in over 60 countries,
with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in
almost 200 countries. The company employs about 32,000 people worldwide.
For more information, visit www.rb.com