Press Releases

Below you will find Ad Club Press Releases.
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  • 23 Mar 2010 12:08 PM | Deleted user
    For Release: March 23, 2010

    The Ad Club Names Eric Healy of SapientNitro to its Board of Directors

    BOSTON, MA – The Ad Club, the trade organization of the New England communications industry, announced today the addition of Eric Healy, vice president at SapientNitro to its board of directors.  Healy will contribute ideas and resources to further the mission of The Ad Club and to keep the best-in-class talent in the New England marketing community constantly moving forward.
     
    “We are so pleased to have Eric Healy join our team as a director on our board,” said Kathy Kiely, president of The Ad Club. “Eric is an expert in marketing and brand strategy and will bring great insight to our team. His proven record of innovation and his vast networks within the Boston advertising community are key assets.”
     
    Healy leads SapientNitro’s marketing services practice in Boston, providing a wide range of digital marketing strategy, website development, e-commerce, online advertising, mobile, social marketing and analytics to Fortune 1000 clients. Prior to SapientNitro, Healy served as executive vice president of corporate development for Aegis plc, where he was responsible for the solicitation, negotiation, and oversight of all strategic partnerships and investment activity for Aegis Media North America and its digital marketing services arm, Isobar.
     
    Since its founding in 1991, SapientNitro has maintained its headquarters in Boston/Cambridge and works with many New England clients, including CVS, Liberty Mutual, PerkinElmer, Staples, and Talbots.
     
    “The Ad Club has served as a marketing and communications hub in New England for over a century,” said Healy.  “The Ad Club’s network is extensive and offers a unique forum for advertising and marketing executives to network, share ideas and, ultimately, collaborate on efforts centered on maintaining New England’s reputation as a viable destination for clients seeking world-class, advertising, and marketing solutions.  I am truly honored to have been named to the board, and I look forward to doing whatever I can to have a positive impact.”
     
    Healy recently shot a video segment with The Ad Club for its “Big Orange Couch” interview series, where he discusses SapientNitro’s work on the Coca-Cola interactive vending machine.  Healy joins executives from Dunkin’ Brands, Puma, AOL, and Monster on the Ad Club board of directors.  He will serve a three-year term ending January 2013.  In addition, SapientNitro becomes a Trustee Member of The Ad Club.
     
    For more information on The Ad Club, visit www.adclub.org  and follow The Ad Club on Twitter and Facebook.
     

    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
     
    About SapientNitro:
    SapientNitro SM, part of Sapient®, is the world's first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication, and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.


    Contact:
    David LaBar
    Sapient
    1.646.478.9846
    dlabar@sapient.com


    Marsha MacEachern
    The Ad Club
    1.617.456.1776
    marsha@adclub.org

       
  • 19 Mar 2010 2:13 PM | Deleted user

    For Release March 15, 2010

    Moody Street Pictures Strikes Strategic Production Partnership with The Ad Club

    50th Hatch Awards Production; Original Series and Commercial Content

    March 15, 2010 (Waltham, MA): Moody Street Pictures (MSP) and The Ad Club proudly announce their newly formed production partnership for original and commercial 2010 content.

    With the recent three-year term appointment of MSP CEO, John MacNeil to The Ad Club Board of Directors in January, the brand partnership was a natural union.

    “We are excited to work with Moody Street Pictures as a strategic production partner to produce the 50th Hatch celebration video along with the content for our video series,” said Kathy Kiely, president of The Ad Club. “Moody’s Street’s professional and polished work is renowned in the Boston area and beyond, and we look forward to collaborating with them as we continue to keep the spotlight on New England’s world-class creative industry.”

    MSP has been instrumental in utilizing the Massachusetts Film Tax Credits that help to build the advertising, television and film production business in the Commonwealth. The company was recently awarded a British Airways Face-to-Face Business Opportunity Grant, which will facilitate the growth of its international production relationships. Combined with the Ad Club partnership announced today, these distinctions underline MSP’s aggressive growth strategy built upon its world class content creation capabilities.

    Moody Street Pictures is located at 282 Moody Street, Waltham, Massachusetts. For more information on this release and/or MSP, please contact K4 Digital Relations at Kathryn@K4inc.com.

    About The Hatch Awards:
    The Ad Club will celebrate 50 years of world-class branding at the 2010 Hatch Awards. High-ranking judges from all corners of the country will select New England’s best advertising and branding campaigns. They will review as many as 1,100 entries ranging in more than 40 categories. As a warm-up to our 50th gala, creative teams will be challenged to a scavenger hunt that will culminate at a “meet the judges” event in July. Get ready for an outrageous night of glitz on October 21 at the Citi Performing Arts Center (formerly the Wang Center).
     
    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    About Moody Street Pictures:
    Moody Street Pictures (MSP) is a Boston-based independent media company that develops feature films, documentaries, television programming and web-based video productions for corporate and commercial clients. Moody Street’s award-winning content has aired on ABC, BBC, CBS, CSN, CNN, Discovery, FOX, NBC, NECN, NESN, PBS, and WGBH. Moody Street’s films have been distributed nationally and internationally by leading distributors.
    Moody Street Pictures offers development, end-to-end production and distribution consulting. These services enable clients to realize their media and entertainment visions. Its collaborative environment connects MSP and its clients, to some of the best graphic designers, directors, cinematographers and on-screen talent in the U.S., ensuring that each project will be delivered cost-effectively and with the highest quality. More information:  www.moodystreetpictures.com.

    Contact:

    Kathryn A. Shehade
    K4 Digital Relations
    Kathryn@K4inc.com

    Marsha MacEachern
    The Ad Club
    marsha@adclub.org


  • 03 Feb 2010 1:26 PM | Deleted user
    For release Feb. 3, 2010

    Ad Club President Kathy Kiely selected to serve on the board of the Big Sister Association of Greater Boston

    BOSTON, Mass.  – As a mother of three, including two daughters, Ad Club President Kathy Kiely says she knows first hand the impact a strong role model can have on young women. She’s turning her words into action and has joined Big Sister Association of Greater Boston’s Board of Directors. The Weston native was recently voted into the position by the board.

    “I could not be more excited and honored by this opportunity,” Kiely said. “The Ad Club has always focused on mentoring in the community. Serving on the board of Big Sister Association is such a natural extension of the Ad Club’s mission.”

    Since 1951, Big Sister has been helping girls reach their full potential through positive mentoring relationships with women. It’s the largest mentoring organization in New England exclusively serving girls, covering 69 cities and towns. It’s one of two organizations in the country dedicated solely to meeting the needs of young girls.

    “Kathy’s participation on the board will help encourage others to stand behind our work and will be instrumental in helping us to further our mission,” said Deborah Re, Big Sister Association of Greater Boston’s CEO. “We are absolutely thrilled to have her on the board.”

    Kiely has served as president of The Ad Club, New England’s trade organization for communications professionals, since 2005 following a 25-year career in marketing and advertising.

    Throughout her career, she has helped develop and leverage successful communications programs for some of the country’s most recognized and respected brands including Verizon, McDonald’s, Century 21, Playskool and Hershey’s Foods.

    From 2001 to 2003, Kiely served as executive vice president, general manager of Deutsch Advertising where she was responsible for launching the Boston office of the $1.5 billion agency. In this capacity Kiely directed new business, client management and strategic development initiatives.

    Prior to that she served as partner, director of business development and executive vice president, creative director for Arnold Communications.

    Kiely received her bachelor’s degree from the Massachusetts College of Art in 1978. She currently serves her alma mater as a member of the Board of Trustees. She lives in Weston with her 3 children, Caitlin, Emily and Ryan.

    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org 617-456-1776)

  • 13 Jan 2010 10:58 AM | Deleted user
    For release: Jan. 11, 2010

    Women of all generations to benefit from “the best advice” at The Ad Club’s Women’s Leadership Forum

    Social-media campaign will gather “the best advice” ever received from women for a published book and will help select a “rising star”

    The Ad Club’s Women’s Leadership Forum
    March 24, 2010 11:00 a.m.-5:30 p.m.
    Networking/Cocktail Reception: 5:30-6:30
    Location: Mandarin Oriental Hotel

    BOSTON, Mass. – Basketball Hall of Famer and Olympian Nancy Lieberman would like to share the best advice she ever got - “never stop working, wanting or dreaming.” The advice has paid off. She was recently appointed the first female to lead an NBA Development League team as the head coach of the Frisco, TX D-League squad.

    This year The Ad Club has made it a mission to uncover the “best advice” many successful women have benefited from over their careers. On Wednesday, March 24, the club’s annual Women’s Leadership Forum will present an afternoon of discussions with forward-thinking women from a variety of career paths and generations. Based on the theme “The Best Advice I Ever Got,” speakers will share some of the best advice they’ve been given, as well as some of their own advice to help other women turn dreams into reality. Lieberman is one of many who will share her story.

    “This event is designed for women of all stages of their professional careers, as well as men who want to see them succeed. The event will also focus strongly on mentoring,” said Kathy Kiely, president of The Ad Club. “We are encouraging each attendee to bring a young woman who he or she mentors. This is a great opportunity to recognize and reward the outstanding women in your camp who are doing a phenomenal job.”

    Susan Retik-Ger, the founder of a philanthropic organization that supports Afghani widows called “Beyond the 11th,” will also speak at the event. Her advice? “You can’t always choose the roles you play but you can choose the way in which you play them.”
     
    Additional speakers include Suffolk County Sheriff Andrea Cabral; Hill Holliday President Karen Kaplan, one of Advertising Age’s “Women to Watch” in advertising, marketing and media; Ellyn Spragins, the author of “If I’d Known Then” and “What I Know Now;” Massachusetts College of Art and Design President Katherine Sloan; Communispace President and CEO Diane Hessan; Boston Globe Chief Advertising Officer Lisa DeSisto; Shaunti Feldhahn, author of “The Male Factor;” and Rhodes Scholars Jean Junior and Eva Lam. A complete list of speakers is located on the event site.

    In keeping with the theme, The Ad Club is inviting all women to visit its Facebook and Twitter pages to submit some of their own “best advice” via text or video. The social media campaign launched on January 19 and The Ad Club will continue to gather “best advice” submissions throughout February and most of March. Attendees of the event will receive a book featuring the advice quotes from both speakers and social media participants.

    A “Rising Star Award” recipient will also be selected through online submissions. The Ad Club is accepting nominees of talented young women under the age of 30 to receive this first-time award. The winner will presented at the Women’s Leadership Forum and will receive a one-year “scholarship” from The Ad Club. The scholarship includes a one-year membership to The Ad Club and the exclusive “ClinkedIn” young professionals networking group, two free tickets to all 2010 events, a chance to meet executive-level members at a future Trustee Dinner event and an invitation to present the 2011 “Rising Star Award.”

    Staples is the presenting sponsor of the 2010 Women’s Leadership Forum. Additional sponsors include Bank of America, Google, Ocean Spray, The Wall Street Journal and Welch’s.

    Location and Tickets:

    The Ad Club’s annual Women’s Leadership Forum will be held at the Mandarin Oriental Hotel, located at 776 Boylston Street in Boston, on Wednesday, March 24, 2010 from 11:00 a.m. to 5:30 p.m. A one-hour networking and cocktail reception will follow. Please check the event website for additional information and updates.

    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org 617-456-1776)

  • 17 Aug 2009 12:26 PM | Anonymous
    For release: Nov. 6, 2009

    The Ad Club’s EDGE Conference aims to help keep communicators in tune with ever-changing global and social innovation

    Hundreds will take advantage of the one-day event, featuring ‘words of wisdom’ from industry experts from Crispin Porter+Bogusky, NPR, Highland Capital Partners, Arnold Worldwide, Verizon, Isobar, IDEO, and more

    BOSTON, Mass. – Whether you’re the CMO of a large corporation, or the founder of a non-profit organization called “Wine To Water,” having a solid, global social presence is key. Doc Hendley uses social media to help spread the word and gather donations for an organization he founded, and loves.

    “When the idea came to me to start 'Wine To Water' the only real world job experience I had was tending bar,” Hendley said. “I dreamed of building an organization that fought water related death and disease using completely different methods than anyone else. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music.”

    Hendley is one of 19 speakers who will address more than 200 professionals working in media, communications, marketing, public relations and advertising during the annual EDGE Conference, produced by The Ad Club in partnership with the Interactive Advertising Bureau (IAB). The conference, which will be held at the Harvard Club on Nov. 17, is a one-day showcase of some of the most creative minds in communications and brand-building featuring presentations, panel discussions, and interactive sessions.

    “This is where you should go to get inspired,” said Kathy Kiely, president of The Ad Club. “But this conference goes beyond inspiration. Our goal is to have attendees leave with something tangible that they can apply to their day-to-day work.”

    With speakers ranging from Alex Bogusky, co-chairman of Crispin Porter+Bogusky, to Tom Ashbrook, host of NPR’s “On Point,” the event covers a wide variety of issues, including the rise of R&D labs at advertising agencies, the growth of advertising on mobile phones, and the future of journalism.

    Crispin Porter+Bogusky’s Alex Bogusky will discuss themes from his new book, “Baked In,” including the need for marketing to re-invent itself in the 21st century using tools from digital technology and networked media and from the fast-evolving activist marketplace.

    Gary Stein, VP of social media at Isobar, will speak about trends that businesses of all sizes are facing as our marketplace and economy evolve. “Mozart vs. DJ Spooky (And 5 More Trends that will Totally Change your Life),” covers how agencies and businesses must shift to more fluid, dynamic, open and social marketing systems.

    Additional highlights include Bob Davis of Highland Capital Partners, who will speak about the next great revolution in the technology industry – the mobile phone. Claude Grunitzky, founder of Trace Magazine, will discuss “transculturalism” and how it’s a rising trend that advertisers and marketers must watch out for. Clark Scheffy from IDEO will present “The Value of Design Thinking.”

    Attendees of the event will include New England’s most senior marketing, advertising, and communications executives, representing brands and agencies like Arnold, Mullen, Hill Holliday, Fidelity, Staples, and many more.

    Sponsors of the event include Google, Inc., Nokia Interactive Advertising and The Creative Group. Additional support is being provided by ACME Printing Company, AdBeast, Behance, Boston University and Getty Images.

    Location and tickets:
    EDGE Conference 2009 will take place on Thursday, Nov. 17th from 8:30 a.m. – 4 p.m. at The Harvard Club, located at 374 Commonwealth Ave., Boston, Mass. Tickets are $150 for members and $200 for non-members. Check out www.adclubedge.com for more information, including a full list of speakers, biographies and scheduling.

    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org 617-456-1776)


  • 09 Feb 2005 10:05 AM | Deleted user
    For release: February 9, 2005

    The Ad Club Names 25 Year Communications Veteran Kathleen Kiely as President


    Integrated Marketing Specialist to Drive Leadership and Continue Organization's Growth


    Boston, MA - The Ad Club, the trade organization for the New England Communications Industry, today announced that it has named Kathleen Kiely as President. Kiely is a 25-year communications professional who comes to The Ad Club with a broad portfolio of marketing and advertising expertise from her tenure in both the corporate communications and agency client services sectors.

     

    "Our 2004-2005 Board of Directors consists of the most outstanding professionals in the communications industry, and with Kathy's leadership and vision, along with the Board, the road ahead is a very promising one, said Barbara Reilly, Partner at Arnold Advertising. “Kathy’s proven track record in both business development and the communications industry is unparalleled and we look forward to her bringing those capabilities to The Ad Club.”

     

    Throughout her career, Kiely has helped develop and leverage successful communications programs for some of the country’s most recognized and respected brands including Fleet, McDonald’s, Verizon, Century 21, Playskool and Hershey’s Foods. Kiely most recently served as Vice President of Marketing and Advertising for Bertucci’s Restaurants.

     

    “As president of The Ad Club,” noted Kiely,” I am excited to be serving an industry that is constantly re-inventing itself. The mission of the club is to foster mutually beneficial relationships by continuing to develop meaningful programs and partnerships for our very varied constituencies.” Kiely also added, “I have been seated at both sides of the marketing table; As a client and an agency person, I believe I will bring a unique insight and perspective to the needs of all of our members.”

     

    From 2001 through 2003 Kiely served as Executive Vice President, General Manager of Deutsch Advertising where she was responsible for launching the Boston office of the $1.5 billion agency. In this capacity Kiely directed new business, client management and strategic development initiatives.

     

    From1995-2000 Kiely served as Partner, Director of New Business Development and Executive Vice President, Creative Director for Arnold Communications where she was responsible for developing strategy and overseeing execution for all of the agency’s fully integrated marketing campaign business pitches. Prior to joining Arnold, Kiely served as Executive Vice President, Creative Director for Pedone & Partners.

     

    “I am thrilled to be passing the baton to Kathy,” The Ad Club’s current President Lisa Unsworth said. “She is smart, has tremendous energy, and is passionate about our industry. I know she will fuel the momentum that The Ad Club has enjoyed over the last twenty-four months.”

     

    Kiely graduated with a bachelors degree from the Massachusetts College of Art in 1978. Kathy sits on the Board of Directors of Mass College of Art as well on their Corporate Advisory Board. She lives in Weston with her 3 children, Caitlin, Emily and Ryan.


    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org 617-456-1776)

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