Press Releases

Below you will find Ad Club Press Releases.
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  • 07 Jan 2014 12:56 PM | Anonymous

    THE AD CLUB’S 2014 EDGE CONFERENCE: BRANDED IN BOSTON

    A half-day conference dedicated to the revolutionary brands, services, and innovative ideas born in Boston.

    BOSTON, MA - January 7, 2014– The Ad Club’s 2014 EDGE Conference takes place on January 13th at the Institute of Contemporary Art. The EDGE Conference is dedicated to exploring the brands, ideas, and people who are pushing the boundaries and disrupting the status quo. Both educational and inspirational, EDGE presents ideas, large and small, that are destined to influence the future of marketing and branding.

    This is the year to celebrate all things Boston and EDGE | Branded In Boston, focuses on the revolutionary brands, ideas, innovative marketing, products and services that were born and bred in the Boston market.

    This intimate and exclusive professional event will include approximately 350 attendees. A half-day of content is followed by an up-scale cocktail and networking reception over-looking the Boston Harbor, featuring hors d’oeurves by the renowned Wolfgang Puck, specialty cocktails by Bully Boy Distilleries, and an Island Creek Oyster bar. The ICA galleries will be open from 5-7PM for private viewings.

    The agenda for the day includes Boston’s established industries such as finance and healthcare, as well as emerging leaders in innovation and consumer markets. All are setting the pace in their industry. The A-list line-up of speakers includes many internationally acclaimed brands, local legends, and innovative start-ups.

    Speakers include: Sean Belka, Fidelity; Skip Bennett, Island Creek Oysters; David Chang, PayPal; John Costello, Dunkin’ Brands; John Della Volpe, SocialSphere; Naomi Fried, Boston Children’s Hospital; James Gallagher, John Hancock Financial; Jeremy Hobson, WBUR; Ben Jones, Google; the Honorable Thomas M. Menino; Mike Sheehan, Hill Holliday; Will and Dave Willis, Bully Boy Distillers.

    We are honored to be joined at EDGE | Branded in Boston by the Honorable Thomas M. Menino on his first Monday out of office for an in-depth discussion regarding The One Fund. Along with Hill Holliday Chairman, Mike Sheehan, and John Hancock Financial EVP, James Gallagher, he will share the impressive story of how the fund came into being, from concept to final product, just seven hours following the Boston Marathon tragedy.

    You can follow the conversation regarding The EDGE Conference on Twitter (#BrandedInBoston). For full event agenda, and to learn more about all of our innovative speakers, please visit http://www.theadclub.org/edge2014.

    For details and information contact:

    Christen Stumpf

    The Ad Club

    22 Batterymarch St.

    Boston, MA 02109

    617-262-1100 x 107

    christen@adclub.org

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications Industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.

  • 15 Nov 2013 8:30 AM | Anonymous member (Administrator)

    THERE’S NO BETTER FEELING THAN WINNING AT HOME

    The 53rd Annual Hatch Awards, Presented by The Ad Club, Brought the Annual Creative Community Celebration to Fenway

    BOSTON, MA - November 13, 2013– The Ad Club presented the 53rd Annual Francis W. Hatch Awards last night at The House of Blues, bringing another reason to celebrate Boston to Lansdowne Street. The night honored the very best in creative excellence out of the New England region at this long-standing and prestigious awards show.

    Close to 900 attendees gathered to celebrate the most creative agencies, advertising professionals, and clients building brands in New England. With over 1,500 submissions in 36 categories, The Hatch Awards have become the premier New England awards show for branding and marketing. Every major Fortune 500 brand handled by an agency locally was represented; JetBlue Airways, Liberty Mutual, Staples, and Progressive to name just a few.

    Boston-based international advertising agency, Arnold Worldwide, took home the coveted Best of Show award for their work with client Jack Daniel’s. In response to Arnold’s win, Ad Club President, Kathy Kiely, commented “This year’s Best of Show award was a difficult decision for the judges, as there was so much impressive work submitted. Ultimately, the winning campaign made an impression, as it utilized numerous hand-made, hand-crafted design elements which were then integrated through all of the latest cutting edge technology.”

    By the end of the night, 155 Gold, Silver, and Bronze awards were presented to ad agencies, in-house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Linda SanGiacomo, Senior Director, Advertising and Creative at Dunkin’ Brands. As always, the entries were judged by a jury of creative leaders flown in from around the country, including agencies such as R/GA, BBDO SF, Wondersauce, Mother New York, Garrand, and more.

    This year’s top winners who took home the most iconic Hatch Bowls included Arnold Worldwide with 74, Hill Holliday with 49, MMB with 21, and Allen & Gerritsen with 15.

    In celebration of The Ad Club’s own 100th Anniversary, celebrated over the course of this past year, the creative community was asked to nominate their choices for the Top 100 Creative Influencers in New England; those individuals who help inspire creative greatness in others. Crowd sourcing through Twitter the #Hatch100 Top Creative Influencers were nominated, and last night, those 100 nominees were honored with a VIP reception in The House of Blues’ Foundation Room, sponsored by Spotify. Those honored included current creative all-stars as well as seasoned legends, all of whom have made a significant impact on the creative industry.

    Major sponsors for the night included Shutterstock, Spotify, Liberty Mutual, and The Creative Group.

    For details and information contact:

    Christen Stumpf

    The Ad Club

    22 Batterymarch St.

    Boston, MA 02109

    617-262-1100 x 107

    christen@adclub.org

    #  #  #

    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications Industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.

  • 26 Apr 2013 5:38 PM | Deleted user

    LYSOL® Touch of Foam pampers skin while tough on germs.

    Touch of Foam Facebook Label Design Challenge Ends May 1


     

    Constant hand washing can leave your hands feeling dry and skin cracked. But, with LYSOL® Touch of Foam, the luxurious foam moisturizes while offering protection against germs. To visually extend the dual benefits of Touch of Foam being gentle and luxurious while tough of germs, LYSOL asked Genuine, a full service digital agency in Boston, to design and develop the Touch of Foam Label Design Challenge, a Facebook contest.

     

    The Touch of Foam Facebook Label Design Challenge lets consumers design their own Touch of Foam label by simply dragging and dropping colors onto a series of designer-inspired patterns. Upon creating, each design is entered into the contest and users can share their design with their friends.

     

    Genuine collaborated closely with a renowned New York City fashion designer to create patterns for contest participants to select. The entire Flash-based Facebook application design correlates very closely to LYSOL’s image. Genuine’s Digital Media and Social Media team is managing all content and entries and LYSOL’s team will select the grand prize winner after May 1.

     

    “We wanted to tell the story of LYSOL Touch of Foam’s uniquely designed product through an experiential effort that highlights the softness and sensorial feel of the product in the real world and in digital through social sharing,” says Chris Pape, executive creative director of Genuine. “The Facebook application allowed LYSOL to tell its product’s story by interacting with its target audience through visual images and mass sharing within its target demographic. Ultimately, people are engaging with the product on a new level that isn’t over a sink.”

     

    According to the Centers for Disease Control and Prevention (CDC), when it comes to protection against germs, hand washing is one of the best ways to prevent the spread of infection and illness. As part of LYSOL’s Mission for Health, Touch of Foam was developed as its newest innovation in hand hygiene. LYSOL Touch of Foam offers 10 times more protection against germs than the leading national competitor while moisturizer-enriched micro-bubbles leave hands feeling soft and comfortable.

     

    The LYSOL Touch of Foam Label Design Challenge grand prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week, a $5,000 shopping spree, and have his or her custom designed LYSOL Touch of Foam label on store shelves this fall. Consumers can enter on Facebook.com/Lysol and entries closing on May 1. For more information about LYSOL Touch of Foam and where it can be purchased, visit www.lysol.com.

      

    About Genuine

    Genuine is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, and innovative technology services to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Genuine is based in Boston, Mass. For more information, visit www.genuineinteractive.com

     

    About Reckitt Benckiser

    Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70 percent of net revenue.

     

    RB people are at the heart of the company’s success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.

     

    The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.

     

    For more information, visit www.rb.com

     

  • 19 Oct 2012 11:06 AM | Deleted user

    Groundbreaking work and an earthquake… all part of the 52nd Annual Hatch Awards.

    “While many guests reported being moved by the aftershock of Tuesday’s earthquake, most were moved by the quality and the edginess of the branding work at the 2012 Hatch Awards,” reported Kathy Kiely, President, The Ad Club.

    CONTACT

    Kathy Kiely / President, The Ad Club

    Cell: 617 413 1104 / Kathy@adclub.org

    BOSTON, MA (October 17, 2012) – The Ad Club presented the 52nd Annual Francis W. Hatch Awards Tuesday Night at the Seaport World Trade Center. Lil’ Phunk, the explosive hip-hop dance group and junior dance team for the Boston Celtics, kicked off the Awards Presentation.

    Close to 900 attendees gathered to honor the most creative agencies, advertising professionals, and clients building brands in Boston. With over 1000 submissions in 36 categories, The Hatch Awards have become the premier New England Award show for branding and marketing. Every major Fortune 500 brand handled by a New England agency was represented, including Jet Blue, Liberty Mutual, Major League Baseball, Dunkin Donuts, Newsweek, John Hancock and Barnes & Noble to name a few.

    Boston-based advertising agency Hill Holliday won the coveted “Best of Show” award, for their client Newsweek. Kathy Kiely commented, “Best of Show was in the Innovative use of Media category, really showing that the relationship between creative directors and media directors has never been more important and that media and creative departments are becoming powerful creative allies.”

    336 Gold, Silver, and Bronze awards were presented to ad agencies, in house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Steve Curran, Founder, Chief Creative Officer, Pod Design and, as always, the entries were judged by a jury of creative leaders flown in from around the country including agencies such as Droga5, Victors and Spoils, 72andSunny, R/GA, and Wieden+Kennedy.

    This years top winners who took home the most iconic Hatch Bowls included: Arnold Worldwide with 60 awards, Hill Holliday with 39, Allen & Gerritsen with 24, Mullen with 22, Full Contact with 21, Brand Content with 16, NAIL with 16 and, SapientNitro with 13.

    The Marketer of the Year Award was presented to Shawn Sullivan, CMO of the Boston Celtics. “The multi-faceted ‘I AM A CELTIC’ campaign was inspired by Doc Rivers’ passion and leadership, but its effort extends off the court as well,” said Allen & Gerritsen CEO and Ad Club Chairman Andrew Graff. “Shawn Sullivan is the 2012 Marketer of the Year because of his team leadership, commitment to creative excellence, and ability to consistently expand the international reach of the Boston Celtics brand.”

    An up and coming creative, Nathan Clapp, a studio designer and rising star at PJA Advertising and Marketing, won the “Just Hatched” Award. Major sponsors included Cramer, Unigraphic, Mammoth Media, Staples and the Creative Group.

    ABOUT THE AD CLUB

    The Ad Club is the trade group for the New England communications Industry.
Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes over 40 events and programs every year. Legacy events like the Hatch Awards, The Edge Conference, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club, visit www.adclub.org.

    ###
  • 15 Oct 2010 10:35 AM | Deleted user

    For Release:

    Celebrating 50 years of creativity: The Ad Club announces winners of the 2010 Hatch Awards

    50th anniversary presented a retrospective look back at the local industry under the theme “a great idea is great forever”

    BOSTON, Mass. – More than 900 marketing and advertising dignitaries representing the nation’s most recognizable brands and agencies attended The Ad Club’s 50th anniversary of the Hatch Awards at the Citi Performing Arts Center Wang Theatre on Thursday, Oct. 14, 2010.

    Under the theme “a great idea is great forever,” the event celebrated the past 50 years of creativity in the region, and honored the top current creative work found throughout New England’s advertising and marketing industry.

    Earlier this year The Ad Club flew in an all-star crew of judges representing some of the nation’s top agencies. They paged through 892 entries from more than 100 different companies. At the ceremony, The Ad Club awarded 23 gold winning entries, 98 silver winning entries and 109 bronze awards. New categories this year include “mobile application,” “best spot for super budget under $15,000,” “experiential” and “games.”

    “Many local brands have been honored by the Hatch Awards over the past 50 years, including John Hancock, Liberty Mutual, Dunkin Donuts, Ocean Spray and Fidelity,” said Kathy Kiely, president of The Ad Club. “This year’s winners were honored for their traditional work, as well as for their creative work in digital, mobile, social media and web categories. While our platforms have changed over time, the marketing fact remains – ‘a great idea is great forever.’”

    In addition to well known agencies such as Arnold Worldwide, Hill Holliday and Mullen, newer agencies in the Hatch 50 spotlight included Allen & Gerritsen, Brand Content, Fort Franklin, Full Contact, PJA Advertising, BEAM Interactive, MMB and NAIL.

    The awards show is named in honor of the late Francis W. Hatch (1897- 1975), who began his career in advertising at BBDO and went on to become the head of their Boston office. He was a copywriter, songwriter, storyteller and humanitarian. In choosing the title of this event, award show founders decided that it would carry the name of a person who was respected for the qualities for which The Ad Club stood. Hatch was unanimously selected.

    At present day, Kiely says the local marketing communications industry is strong. The Ad Club released a benchmark study with the Boston Redevelopment Authority this summer. The marketing and communications sector has a direct effect of $16.3 billion on the MA GRP and is responsible for more than 143,000 jobs in the Commonwealth, equaling 4.4% of total jobs.

    A complete list of The Hatch Awards gold and silver winners is available by request. The specialty award-winners of the 2010 Hatch Awards include the following:

    Marketer of the Year

    • ·      This award is given to a company who is partnered with a Boston agency, and is committed to excellence in branding and to the Boston creative economy.
    • ·      Winner: Fidelity Investments for their work with agency Arnold Worldwide in keeping Boston’s creative industry vibrant over the years, including the recent “Green Line” campaign.

    Just Hatched

    • ·      Presented to a junior creative person that is recognized by their company as extraordinary.
    • ·      Winner: Julie McCullagh, associate web designer at Conover Tuttle Pace

    People’s Choice

    • ·      The Ad Club partnered with Boston.com and selected 9 commercials. The online audience judged and rated the ads.
    • ·      Winner: Arnold Worldwide for the spot  “Doc Quiz” for client McDonalds.

    Yahoo! Digital Innovation Award

    • ·      This is a new specialty award that recognizes the most creative use of digital media. Yahoo! hosted a contest between five of the top nominees, which received more than 5,000 votes from the industry.
    • ·      Winner: BEAM Interactive for its ‘Clink Clink’ phone application, which allows users to share contact information instantly and celebrate at the same time.

    Best of Show

    • ·      Selected by the Hatch Awards judges, the award represents the ‘cream of the crop’ of all submissions into the 2010 Hatch Awards.
    • ·      Winner: Brand Content for their newspaper campaign called “Father Daughter,” created for the Boston Breakers.

    The Ad Club worked with partnering teams from Arnold Worldwide and Cramer in producing the awards show. Additional sponsors include Yahoo!, Allen & Gerritsen, Boston Globe Media, The Creative Group, John Hancock, Liberty Mutual, Ocean Spray, adbeast, Boston Business Journal, Cakes for Occasions, Digitas, Moody Street Pictures, UniGraphic, Aerva, Inc., AMP Agency, Cone, Conover Tuttle Pace, Continuum, LocaModa, Ogee, Modernista!, Original Art Studios, PARTNERS+simons, Soundtrack and Finish Editorial.

    About The Ad Club: 
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. 
     
    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)

  • 22 Sep 2010 9:21 AM | Deleted user
    For release:
    Sept. 22, 2010

    Michael Mish Tapped as The Ad Club’s New Director of Partnerships

    Trade organization says Mish’s national business experience makes him the “right fit”



    BOSTON, Mass -- The Ad Club of Boston is pleased to announce the addition of Michael Mish as the organization’s new director of partnerships.  With his extensive experience in economic development on a national scale, Ad Club President Kathy Kiely says he is the “right person” to cultivate the organization’s important relationships.

    Mish will take on this position effective Sept. 27, 2010. He will work to maintain and develop relationships for the 8,000+-member trade organization serving New England’s marketing communications professionals. He will also ensure its growth through sponsorship and trade.

    “The Ad Club is a well-respected organization, and I’m proud to join the team,” Mish said. “I will work to advance organizational growth and raise visibility for all companies branded in Boston and the New England region.”

    “We are so excited to bring Michael on staff and I know he will thrive at The Ad Club,” added Kiely. “He’s joining a small staff with ambitious goals and he will prove to be a vital team-member for the club’s success. His extensive experience in business development and his ability to be a team player made him perfect for this role.”

    In joining The Ad Club, Mish is leaving his position as “director of partnerships and collaboration” at MassChallenge, which is considered the largest global startup competition and accelerator program for early stage businesses. In this role, his primary responsibilities included securing corporate sponsorships, connecting with R&D communities from around the world and introducing startups to resources in Boston. He will use this experience to benefit The Ad Club’s goal of keeping a spotlight on the industry locally, and nationwide.

    “While membership at The Ad Club is a very sturdy 8,000, we recently learned through a joint-study with the Boston Redevelopment Authority that the creative industry represents 4.4% of total jobs in Massachusetts alone. That equals 143,000 jobs,” said Andrew Graff, Ad Club chairman and CEO of Allen & Gerritsen. “We are just scratching the surface and I know Michael will successfully connect with those in the market we have yet to reach. “

    Additionally, Mish has experience ranging from operations to business development with three Fortune 500 companies. Before MassChallenge he served as a major account executive with Image Technology Specialists, a Xerox company, and was the top performer in 2009. He also worked as an operations manager at UPS and an operations team leader at FedEx. During his time at FedEx he was a recipient of a prestigious Bravo Zulu award for going above and beyond.

    The South Hadley, Mass. native also enjoys volunteering his time to the community, working with young entrepreneurs, local business owners and various business development groups.

    Mish was recruited as a pitcher and played baseball for American International College, but left to pursue studies and play for the University of Massachusetts-Boston. In his last year in 2006, he finished his season pitching a perfect 6-0 record. He currently resides in East Boston with his wife Connie and his two children, Ryan and Kami.

    Mish is replacing former Director of Development Anand Chopra-McGowan, who recently left The Ad Club to join SCVNGR, an Ad Club member company.


    About The Ad Club:

    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.  



    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)
  • 24 Jun 2010 7:18 AM | Deleted user
    For Release:
    June 24, 2010

    The Ad Club, Boston Redevelopment Authority to Release Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston on June 24

    Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove, and ZipCar


    BOSTON, Mass.  –  The Ad Club of Boston, in partnership with the Boston Redevelopment Authority (BRA), is releasing the results of its first-ever study on the size of the marketing advertising communications sector in Massachusetts at its third annual “The EDGE Conference: Branded in Boston” June 24, 2010, at the Westin Boston Waterfront.

    “For the past year, we have been working with the BRA to define the size and scope of the marketing and advertising communications industry in order to gain a better perspective on the sector’s economic impact in this region,” said Kathy Kiely, president of The Ad Club.

    The goal of the study was to benchmark the marketing & communications sector in Boston and the Commonwealth of Massachusetts. Highlights of the results include:

    City:
    • The Marketing & Communications Sector has a direct effect of $9.3 billion on the Greater Boston GRP, and indirectly contributes $22.1 billion, or 10.8% of Greater Boston's GRP   
    • The Sector is directly responsible for just over 85,000 jobs in Metro Boston, equal to 5.1% of total jobs in the region
    State:
    • The Marketing & Communications Sector has a direct effect of $16.3 billion on the MA GRP, and indirectly contributes $38.7 billion, or 11.5% of MA's GRP
    • The Sector is directly responsible for over 143,000 jobs in MA, equal to 4.4% of total jobs in the State
    “Boston is known around the world as a city that fosters creativity and innovation,” said Andrew Graff, CEO of Allen & Gerritsen and Ad Club chairman. “These numbers are validation that the marketing & communications sector has a strong economic impact on the state.”

    The full results will be released at The Ad Club’s “The EDGE Conference: Branded in Boston” event at the Westin Boston Waterfront on June 24. (Reports are available upon request)

    At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

    About “The EDGE Conference: Branded in Boston”
    In partnership with the Commonwealth and other industry associations, The Ad Club will highlight the brands that were born here, raised here and continue to thrive here at its “Branded in Boston” event.

    “Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” Kiely said. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

    The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of oneforty.com; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here: http://adclubedge.org/.

    “When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

    Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Protobrand, North of Boston Media Group, WGBH, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

    Location and Tickets:
    “The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. The event is currently sold out. Please check the event website for additional details.

    About The Ad Club:
    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
     
    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-257-6376)
  • 16 Jun 2010 1:10 PM | Deleted user
    For Release:

    Boston’s “revolutionary” spirit lives on at The Ad Club’s The EDGE Conference: Branded in Boston event June 24

    Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove and ZipCar

    BOSTON, Mass.  – In partnership with the Commonwealth of Massachusetts and other industry associations, The Ad Club of Boston will highlight the brands that were born here, raised here and continue to thrive here at The EDGE Conference: Branded in Boston on June 24, 2010 at the Westin Boston Waterfront.

    “Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” said Kathy Kiely, president of The Ad Club. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

    The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of oneforty.com; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here: http://adclubedge.org/.

    “When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

    At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

    Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

    Location and Tickets:

    “The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. Individual tickets are $200 (member) and $250 (non-member). Tables are $1,800 (member), $2,250 (non-member). Please check the event website for additional details.

    About The Ad Club:

    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
     
    For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)
  • 16 Apr 2010 4:58 PM | Deleted user
    For Release:

    The Ad Club Announces Winners of the 2010 Rosoff Awards Honoring Workplace Diversity, as well as expanded Rosoff Scholarship Program

    Recipients will be honored at 2010 Rosoff Awards on May 18


    BOSTON, Mass.  – The Ad Club, New England’s trade organization for communications professionals, is pleased to announce this year’s recipients of the 14th annual Rosoff Awards celebrating diversity in the workplace. This year, Deloitte teamed with The Ad Club to strengthen the Rosoff brand with connections to the broader business community. The 2010 winners are:

    Champion of Change: Dan Rivers, Founder and President, Nexus Alliance
    •    Rivers and Nexus Alliance’s mission is to have a positive impact on children in need and persons of color, regardless of age, residing in underserved neighborhoods through community events and related initiatives.

    Diversity Initiative, Internal: State Street Corporation
    •    State Street’s ‘Global Inclusion’ is an initiative focused on employee engagement, diversity and inclusion. With the tagline “Finding ways for all employees to feel valued, respected and engaged,” the program provides unique opportunities for all employees to participate.

    Diversity Initiative, External: Stop & Shop Corporation
    •    The “Supplier Diversity Initiative” aims to enhance the procurement process by developing strong business relationships with a talented group of minority and women-owned business enterprises that offer quality products, excellent customer service and competitive costs.

    Marketing to a Diverse Audience: Progressive Auto Insurance/Arnold Worldwide
    •    The 2009 GLBT Vintage Photo campaign highlighted Progressive as an insurance company that understood the GLBT community’s struggle and pioneering spirit.
     
    Mentor Award: Nachelle Gordon, Founder & Executive Director of FLD (The Young Black Women’s Society, Inc.) and Boston Public School Educator
    •    Future Leaders by Design (FLD), facilitated by The Young Black Women's Society, is a free series of empowering workshops for young girls between the ages of 14-18, focusing on improving self-confidence, promoting academic achievement and encouraging community activism.

    Rosoff Diversity Scholarship Program Expands

    The Ad Club is launching an expanded “Rosoff Scholar” program in 2010. In partnership with Babson College, Bentley College, Boston Architectural College, Boston College, Emerson College, Harvard University, Massachusetts College of Art & Design, Northeastern University, School of the Museum of Fine Arts, Suffolk University, and UMass Boston, more than $100,000 in scholarships will be awarded to gifted and diverse Boston public high school seniors.

    This need-based scholarship program, designed to foster and retain talent within the Boston community, will have a number of other components designed to assist and guide these students through their four years of college.

    •    Each student will receive a $10,000 scholarship – $5,000 funded by the school, and $5,000 funded by The Ad Club Foundation.
    •    Each student will be paired with a mentor from a Rosoff sponsor company. The mentor will act as a resource guide to the student throughout college.
    •    The student will receive a paid internship at an Ad Club member company the summer before their senior year of college.
    •    The Ad Club will assist each student with his or her job search upon graduating.

    The 2010 Rosoff Awards winners and scholarship recipients will be recognized during the Rosoff Awards ceremony on May 18.

    About the Rosoff Awards

    Now in its 14th year, The Rosoff Awards are New England’s premier diversity awards, created to recognize companies that have meaningful diversity, mentoring, and inclusion programs. The ceremony was named after Arnold Z. Rosoff, the founder of Arnold Worldwide, and a champion of workplace diversity.

    This year’s Rosoff Awards ceremony will take place on May 18 at the John F. Kennedy Presidential Library & Museum, from 5:30-7:30 p.m. The event will serve as a tribute to the legendary Rosoff, who passed away in late 2009 at the age of 93.

    David Thomas, Ph.D., a H. Naylor Fitzhugh Professor of Business Administration and a unit head of Organizational Behavior at Harvard Graduate School of Business Administration, will deliver the keynote address. WBZ-TV’s Paula Ebben will emcee the program.

    Sponsors of the event include Staples, Universal/Acme, Boston Business Journal, Allen & Gerritsen, Arnold, Citizens Bank, McCarter & English, MFS Investment Management, Monster.com, Liberty Mutual, Putnam Investments, Ocean Spray, and State Street. Friends of Rosoff include Bank of America, Bay Windows, Commonwealth Compact, Comcast, Cooley Manion Jones LLP, Digitas, Gilbane, EMC, Mullen, Neighborhood Health Plan, PSG, Seyfarth Shaw LLP and Stop and Shop.

    About The Ad Club

    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.  

    About Deloitte

    As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)

  • 25 Mar 2010 12:32 PM | Deleted user
    For release: March 25, 2010

    The Ad Club Awards Kristen Keating of Google First-Ever “Hearts On Fire Rising Star Award”

    Keating Awarded Prize on Stage at The Ad Club’s Annual Women’s Leadership Forum


    BOSTON, Mass.  – Kristen Keating, a 25-year-old account manager at Google’s Cambridge office, is officially a “rising star.” She is the first recipient of The Ad Club’s “Hearts On Fire Rising Star Award,” awarded March 24 at The Ad Club’s annual Women’s Leadership Forum.

    “The award, sponsored by Hearts On Fire, was developed to recognize young women 30 and under who have the passion and the fire in their hearts to make a difference, not only in their work place, but also in their community,” said Kathy Kiely, president of The Ad Club. “Kristen fit the bill perfectly through her dedication to her career and community.”

    Keating was nominated by a colleague at Google, Cara Shortsleeve, for her ability to lead by example in her position and through volunteering for organizations such as the Jesuit Volunteer Corps. She was selected by The Ad Club judging committee from a pool of approximately 30 submissions.

    According to Shortsleeve’s nomination, Keating has achieved record impact as an optimization specialist, providing in-depth analysis and improvement of client’s Google AdWords accounts, and is now excelling in her coverage of the highest potential financial services clients on the East Coast, managing 10 clients.  Her strong performance as a sales rep and her ability to help clients succeed earned Keating Google’s “Gold Recognition Award,” a prize handed out every six months to the top 10% of the staff.

    Through her commitment to community service, Keating spent a year serving in the Jesuit Volunteer Corps in New Orleans following Hurricane Katrina. She has also brought community spirit to Google through serving as the local lead for GoogleServes, a company-wide volunteer effort. She managed a team of 15 peers, which organized and sponsored 10 service events with record attendance.

    Keating was awarded the “Hearts On Fire Rising Star Award” March 24 at The Ad Club’s 2010 Women’s Leadership Forum - an afternoon of discussions, based on the theme ‘the best advice I ever got,’ with forward-thinking women from a variety of career paths and generations.

    Keating received a scholarship through The Ad Club, as well as The Hearts On Fire diamond pendent. She will have the opportunity to present the award to the 2011 ‘rising star’ recipient at The Ad Club’s Women’s Leadership Forum.

    About The Ad Club:

    Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

    For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.  

    Contact: Marsha MacEachern
    (marsha@adclub.org, 617-456-1776)

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