The Ad Club, Boston Redevelopment Authority to Release Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston on June 24

24 Jun 2010 7:18 AM | Deleted user
For Release:
June 24, 2010

The Ad Club, Boston Redevelopment Authority to Release Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston on June 24

Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove, and ZipCar

BOSTON, Mass.  –  The Ad Club of Boston, in partnership with the Boston Redevelopment Authority (BRA), is releasing the results of its first-ever study on the size of the marketing advertising communications sector in Massachusetts at its third annual “The EDGE Conference: Branded in Boston” June 24, 2010, at the Westin Boston Waterfront.

“For the past year, we have been working with the BRA to define the size and scope of the marketing and advertising communications industry in order to gain a better perspective on the sector’s economic impact in this region,” said Kathy Kiely, president of The Ad Club.

The goal of the study was to benchmark the marketing & communications sector in Boston and the Commonwealth of Massachusetts. Highlights of the results include:

  • The Marketing & Communications Sector has a direct effect of $9.3 billion on the Greater Boston GRP, and indirectly contributes $22.1 billion, or 10.8% of Greater Boston's GRP   
  • The Sector is directly responsible for just over 85,000 jobs in Metro Boston, equal to 5.1% of total jobs in the region
  • The Marketing & Communications Sector has a direct effect of $16.3 billion on the MA GRP, and indirectly contributes $38.7 billion, or 11.5% of MA's GRP
  • The Sector is directly responsible for over 143,000 jobs in MA, equal to 4.4% of total jobs in the State
“Boston is known around the world as a city that fosters creativity and innovation,” said Andrew Graff, CEO of Allen & Gerritsen and Ad Club chairman. “These numbers are validation that the marketing & communications sector has a strong economic impact on the state.”

The full results will be released at The Ad Club’s “The EDGE Conference: Branded in Boston” event at the Westin Boston Waterfront on June 24. (Reports are available upon request)

At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

About “The EDGE Conference: Branded in Boston”
In partnership with the Commonwealth and other industry associations, The Ad Club will highlight the brands that were born here, raised here and continue to thrive here at its “Branded in Boston” event.

“Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” Kiely said. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here:

“When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Protobrand, North of Boston Media Group, WGBH, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

Location and Tickets:
“The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. The event is currently sold out. Please check the event website for additional details.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
For more information on The Ad Club, visit and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(, 617-257-6376)

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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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