Boston’s “revolutionary” spirit lives on at The Ad Club’s The EDGE Conference: Branded in Boston event June 24

16 Jun 2010 1:10 PM | Deleted user
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Boston’s “revolutionary” spirit lives on at The Ad Club’s The EDGE Conference: Branded in Boston event June 24

Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove and ZipCar

BOSTON, Mass.  – In partnership with the Commonwealth of Massachusetts and other industry associations, The Ad Club of Boston will highlight the brands that were born here, raised here and continue to thrive here at The EDGE Conference: Branded in Boston on June 24, 2010 at the Westin Boston Waterfront.

“Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” said Kathy Kiely, president of The Ad Club. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here:

“When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

Location and Tickets:

“The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. Individual tickets are $200 (member) and $250 (non-member). Tables are $1,800 (member), $2,250 (non-member). Please check the event website for additional details.

About The Ad Club:

Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
For more information on The Ad Club, visit and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(, 617-456-1776)

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