The Ad Club Names Eric Healy of SapientNitro to its Board of Directors

23 Mar 2010 12:08 PM | Deleted user
For Release: March 23, 2010

The Ad Club Names Eric Healy of SapientNitro to its Board of Directors

BOSTON, MA – The Ad Club, the trade organization of the New England communications industry, announced today the addition of Eric Healy, vice president at SapientNitro to its board of directors.  Healy will contribute ideas and resources to further the mission of The Ad Club and to keep the best-in-class talent in the New England marketing community constantly moving forward.
 
“We are so pleased to have Eric Healy join our team as a director on our board,” said Kathy Kiely, president of The Ad Club. “Eric is an expert in marketing and brand strategy and will bring great insight to our team. His proven record of innovation and his vast networks within the Boston advertising community are key assets.”
 
Healy leads SapientNitro’s marketing services practice in Boston, providing a wide range of digital marketing strategy, website development, e-commerce, online advertising, mobile, social marketing and analytics to Fortune 1000 clients. Prior to SapientNitro, Healy served as executive vice president of corporate development for Aegis plc, where he was responsible for the solicitation, negotiation, and oversight of all strategic partnerships and investment activity for Aegis Media North America and its digital marketing services arm, Isobar.
 
Since its founding in 1991, SapientNitro has maintained its headquarters in Boston/Cambridge and works with many New England clients, including CVS, Liberty Mutual, PerkinElmer, Staples, and Talbots.
 
“The Ad Club has served as a marketing and communications hub in New England for over a century,” said Healy.  “The Ad Club’s network is extensive and offers a unique forum for advertising and marketing executives to network, share ideas and, ultimately, collaborate on efforts centered on maintaining New England’s reputation as a viable destination for clients seeking world-class, advertising, and marketing solutions.  I am truly honored to have been named to the board, and I look forward to doing whatever I can to have a positive impact.”
 
Healy recently shot a video segment with The Ad Club for its “Big Orange Couch” interview series, where he discusses SapientNitro’s work on the Coca-Cola interactive vending machine.  Healy joins executives from Dunkin’ Brands, Puma, AOL, and Monster on the Ad Club board of directors.  He will serve a three-year term ending January 2013.  In addition, SapientNitro becomes a Trustee Member of The Ad Club.
 
For more information on The Ad Club, visit www.adclub.org  and follow The Ad Club on Twitter and Facebook.
 

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.
 
About SapientNitro:
SapientNitro SM, part of Sapient®, is the world's first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication, and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.


Contact:
David LaBar
Sapient
1.646.478.9846
dlabar@sapient.com


Marsha MacEachern
The Ad Club
1.617.456.1776
marsha@adclub.org

   

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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