FANS: The Most Important Game of All. Announcing The Ad Club Sports Marketing Summit

14 Jul 2014 10:21 AM | Anonymous member (Administrator)

BOSTON, MA- The Ad Club presents the 2014 Sports Marketing Summit this Wednesday, July 16th at The Westin Boston Waterfront. The theme of this year’s Sports Marketing Summit is FANS: The Most Important Game of All.  We’ll explore the fast-changing landscape of sports marketing where fan engagement is the name of the game, and it’s played in a seemingly endless variety of ways. From traditional to fantasy, from mobile to social, from sponsorship to multi-platform, cross-channel programs, the Sports Marketing Summit will explore how smart marketers score by translating fan passion into brand loyalty.

This professional event will include approximately 300 attendees. The day will consist of a half-day of content, where some of the country’s leading sports marketers will share their brand’s approach to the all-important goal of fan engagement. From targeting the local fans, devoted to the home-town sports arena in Boston, to aligning a brand with some of the largest sporting events on the global stage, speakers will share their approach to reaching that increasingly active and engaged sports fan market. The day will kick off with a keynote address by Raja Rajamannar, CMO, Mastercard, who will share the strategy behind expanding the brand’s iconic “Priceless” campaign.

The full line-up of speakers includes:

Bob Ryan || Author and Sportswriter || The Boston Globe

Raja Rajamannar || CMO || Mastercard

A few surprises are in store for sports fans from MasterCard as the 17-year-old Priceless campaign reinvents itself yet again.

Paul Alexander || EVP & CCO ||Liberty Mutual Insurance

Paul will share the thinking behind the Liberty Mutual Insurance sponsorship of the Olympic Games and the World Cup, two of the world’s largest sporting events.

Barry Blyn || VP Consumer Insights || ESPN

Barry will share what he has learned about the changing behavior of fans and what they want next from a sports and entertainment network.

Jen Compton || VP of Marketing || Boston Bruins & TD Garden

Matt Griffin || VP of Strategic Marketing & Business Operations || Boston Celtics

Adam Grossman || SVP Marketing & Brand Management || Boston Red Sox

Chris Stone || Managing Editor || Sports Illustrated

This panel, moderated by Chris Stone, will address what Boston sports franchises are doing to engage their fans. From in-stadium technology, to social and mobile, to traditional means, how are Boston fans keeping pace with a whole new generation of hyper-connected consumers and the expanded menu of sports and entertainment options?

Lou Kovacs || EVP || Octagon

Jeff Meeson || VP || Octagon

Lou and Jeff will explain how Octagon’s proprietary research demystifies fan behavior and provides brands with the information they need to effectively reach fans.

Bob Stohrer || SVP of Brand Creative || Yahoo!

Bob will tell us about the fantasy experience beginning with the Fantasy Lounge concept that creates a win-win for fans and the brand.

You can follow the conversation regarding The Sports Marketing Summit on Twitter (#AdClubSports). For full event agenda, and to learn more about all of our accomplished speakers, please visit:

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The Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity. The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and digital landscape. The Ad Club’s membership represents the best class in advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit

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