Introducing the First Ever Boston Brand-a-thon

18 Jun 2014 10:13 AM | Anonymous member (Administrator)

Announcing the Ad Club and Start Tank Boston Brand-a-thon

A multi-day competition event, with nine of Boston’s best agency teams competing to launch nine of Boston's hottest startups.

BOSTON, MA – The Ad Club and PayPal’s Start Tank announce a collaborative event, bringing together the advertising agency and startup communities in Boston as part of a multi-day competition: the Brand-a-thon.

The event was conceived following the March 2014 announcement of Start Tank, a program under the PayPal umbrella that provides early stage startups a no-cost professional space, infrastructure, coaching, mentorship, and community. Kathy Kiely, President of The Ad Club, recognized that one of the biggest challenges startups face in addition to financial backing is branding. With Boston being one of the leading advertising communities in the world, the connection was simple; rather than another hack-a-thon, why not create the first ever "Brand-a-thon" to provide startups with the kind of marketing and branding genius typically reserved for the biggest, global brands.

Participating in the Brand-a-thon are nine agency creative teams, donating their time and expertise to develop a full brand launch for a select set of Start Tank startups. The Brand-a-thon will kick off on Friday, June 20th at the PayPal offices, where the startups will pitch their businesses to the nine creative teams, for a chance to move on to the next round. The matched startups will then work with the agency teams to inform and inspire a creative brand pitch to launch each of the startup businesses. The challenge will be not only creating a strong launch campaign, but the teams have only 72 hours to do so.

The Brand-a-thon will culminate with a live judging event, open to the public, on Thursday, June 26th. Each team will present their polished work to a panel of renowned judges and a live audience of around 200 industry professionals. The teams will be competing for a grand-prize of $2,500, sponsored by Santander Bank.

For event information, a full list of the participating agency teams and startups, plus information on tickets to attend the live judging event on June 26th, please visit the event website.

#  #  #


The Ad Club is the trade association for the New England marketing and communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club’s membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit



The Start Tank is a free co-innovation space for the next wave of startups, which is hosted at the PayPal Boston headquarters at 1 International Place. Its goal is to accelerate the growth of the startup ecosystem by enabling entrepreneurs to collaborate with each other, work alongside the PayPal team, tap into a vast network of contacts, and leverage seasoned entrepreneurs' expertise. In addition to advice and expertise, startups access angel investors and VCs, recruit for talent, and make important business connections. For more information, see

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

Facebook Twitter Linkedin Instagram YouTube
Powered by Wild Apricot Membership Software