Announcing the Ad Club and Start Tank Boston Brand-a-thon
competition event, with
nine of Boston’s best agency teams competing to launch nine of Boston's hottest startups.
BOSTON, MA – The Ad Club and PayPal’s Start Tank announce a
collaborative event, bringing together the advertising agency and startup
communities in Boston as part of a multi-day competition: the Brand-a-thon.
The event was conceived following the
March 2014 announcement of Start Tank, a program under the PayPal umbrella that
provides early stage startups a no-cost professional space, infrastructure,
coaching, mentorship, and community. Kathy Kiely, President of The Ad Club,
recognized that one of the biggest challenges startups face in addition to
financial backing is branding. With Boston being one of the leading advertising
communities in the world, the connection was simple; rather than another
hack-a-thon, why not create the first ever "Brand-a-thon" to provide
startups with the kind of marketing and branding genius typically reserved for
the biggest, global brands.
Participating in the Brand-a-thon are nine agency creative teams, donating
their time and expertise to develop a full brand launch for a select set of
Start Tank startups. The Brand-a-thon will kick off on Friday, June 20th at the PayPal offices, where the
startups will pitch their businesses to the nine creative teams, for a chance
to move on to the next round. The matched startups will then work with the
agency teams to inform and inspire a creative brand pitch to launch each of the
startup businesses. The challenge will be not only creating a strong launch
campaign, but the teams have only 72 hours to do so.
The Brand-a-thon will culminate with a
live judging event, open to the public, on Thursday,
June 26th. Each team will present their polished work to a panel
of renowned judges and a live audience of around 200 industry professionals.
The teams will be competing for a grand-prize of $2,500, sponsored by Santander
For event information, a full list of
the participating agency teams and startups, plus information on tickets to
attend the live judging event on June 26th, please visit the event website.
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ABOUT THE AD CLUB
The Ad Club is the trade association for the New England
marketing and communications industry. Focused on networking, education,
professional development, advocacy, and diversity, The Ad Club presents over 30
events and programs every year. Legacy events like the Hatch Awards, Media
Auction, and Rosoff Awards run side-by-side with the latest in new media and
the digital landscape. The Ad Club’s membership represents the best in class
advertising agencies, media companies, and brands in the New England region.
For more information on The Ad Club visit www.adclub.org.
The Start Tank is a free co-innovation
space for the next wave of startups, which is hosted at the PayPal Boston
headquarters at 1 International Place. Its goal is to accelerate the growth of
the startup ecosystem by enabling entrepreneurs to collaborate with each other,
work alongside the PayPal team, tap into a vast network of contacts, and
leverage seasoned entrepreneurs' expertise. In addition to advice and
expertise, startups access angel investors and VCs, recruit for talent, and
make important business connections. For more information, see www.starttank.com.