For release: February 9, 2005
The Ad Club Names 25 Year Communications Veteran Kathleen Kiely as President
Integrated Marketing Specialist to Drive Leadership and Continue Organization's Growth
Boston, MA -
The Ad Club, the trade organization for the New England Communications
Industry, today announced that it has named Kathleen Kiely as
President. Kiely is a 25-year communications professional who comes to
The Ad Club with a broad portfolio of marketing and advertising
expertise from her tenure in both the corporate communications and
agency client services sectors.
2004-2005 Board of Directors consists of the most outstanding
professionals in the communications industry, and with Kathy's
leadership and vision, along with the Board, the road ahead is a very promising one, said Barbara Reilly, Partner at Arnold Advertising. “Kathy’s proven track record in both business development and the communications industry is unparalleled and we look forward to her bringing those capabilities to The Ad Club.”
her career, Kiely has helped develop and leverage successful
communications programs for some of the country’s most recognized and
respected brands including Fleet, McDonald’s, Verizon, Century 21,
Playskool and Hershey’s Foods. Kiely most recently served as Vice
President of Marketing and Advertising for Bertucci’s Restaurants.
president of The Ad Club,” noted Kiely,” I am excited to be serving an
industry that is constantly re-inventing itself. The mission of the
club is to foster mutually beneficial relationships by continuing to
develop meaningful programs and partnerships for our very varied
constituencies.” Kiely also added, “I have been seated at both sides of
the marketing table; As a client and an agency person, I believe I will
bring a unique insight and perspective to the needs of all of our
2001 through 2003 Kiely served as Executive Vice President, General
Manager of Deutsch Advertising where she was responsible for launching
office of the $1.5 billion agency. In this capacity Kiely directed new
business, client management and strategic development initiatives.
Kiely served as Partner, Director of New Business Development and
Executive Vice President, Creative Director for Arnold Communications
where she was responsible for developing strategy and overseeing
execution for all of the agency’s fully integrated marketing campaign
business pitches. Prior to joining Arnold, Kiely served as Executive Vice President, Creative Director for Pedone & Partners.
am thrilled to be passing the baton to Kathy,” The Ad Club’s current
President Lisa Unsworth said. “She is smart, has tremendous energy, and
is passionate about our industry. I know she will fuel the momentum
that The Ad Club has enjoyed over the last twenty-four months.”
Kiely graduated with a bachelors degree from the Massachusetts College of Art in 1978. Kathy sits on the Board of Directors of Mass College of Art as well on their Corporate Advisory Board. She lives in Weston with her 3 children, Caitlin, Emily and Ryan.
For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.
Contact: Marsha MacEachern