LYSOL® Touch of Foam pampers skin while tough on germs.

26 Apr 2013 5:38 PM | Deleted user

LYSOL® Touch of Foam pampers skin while tough on germs.

Touch of Foam Facebook Label Design Challenge Ends May 1


Constant hand washing can leave your hands feeling dry and skin cracked. But, with LYSOL® Touch of Foam, the luxurious foam moisturizes while offering protection against germs. To visually extend the dual benefits of Touch of Foam being gentle and luxurious while tough of germs, LYSOL asked Genuine, a full service digital agency in Boston, to design and develop the Touch of Foam Label Design Challenge, a Facebook contest.


The Touch of Foam Facebook Label Design Challenge lets consumers design their own Touch of Foam label by simply dragging and dropping colors onto a series of designer-inspired patterns. Upon creating, each design is entered into the contest and users can share their design with their friends.


Genuine collaborated closely with a renowned New York City fashion designer to create patterns for contest participants to select. The entire Flash-based Facebook application design correlates very closely to LYSOL’s image. Genuine’s Digital Media and Social Media team is managing all content and entries and LYSOL’s team will select the grand prize winner after May 1.


“We wanted to tell the story of LYSOL Touch of Foam’s uniquely designed product through an experiential effort that highlights the softness and sensorial feel of the product in the real world and in digital through social sharing,” says Chris Pape, executive creative director of Genuine. “The Facebook application allowed LYSOL to tell its product’s story by interacting with its target audience through visual images and mass sharing within its target demographic. Ultimately, people are engaging with the product on a new level that isn’t over a sink.”


According to the Centers for Disease Control and Prevention (CDC), when it comes to protection against germs, hand washing is one of the best ways to prevent the spread of infection and illness. As part of LYSOL’s Mission for Health, Touch of Foam was developed as its newest innovation in hand hygiene. LYSOL Touch of Foam offers 10 times more protection against germs than the leading national competitor while moisturizer-enriched micro-bubbles leave hands feeling soft and comfortable.


The LYSOL Touch of Foam Label Design Challenge grand prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week, a $5,000 shopping spree, and have his or her custom designed LYSOL Touch of Foam label on store shelves this fall. Consumers can enter on and entries closing on May 1. For more information about LYSOL Touch of Foam and where it can be purchased, visit


About Genuine

Genuine is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, and innovative technology services to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Genuine is based in Boston, Mass. For more information, visit


About Reckitt Benckiser

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70 percent of net revenue.


RB people are at the heart of the company’s success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.


The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.


For more information, visit


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