Selling Creative

SELLING CREATIVE
Date: March 22
Time: 8:30 am-4:30 pm
Location: Radisson Hotel Boston
Trainer: Lou DiGiusto
Audience: Anyone that sells and presents creative ideas/work
Price: $495 member / $550 non-member

The goal of this 1-day training workshop is to help develop a consistent set of skills that result in superior presentations to internal or external clients. The training focuses on the importance of pre-selling ideas, and addresses common challenges such as jumping to executional thinking, dealing with clients that have pre-set expectations and working with a familiar, predictable business or brand.

Key Topics/Activities

• Making creative ideas come to life for a marketing audience
• Over 15 specific ways to sell an idea in under 60 seconds
• Techniques that satisfy the questioner
• Techniques for thinking quickly on one’s feet
• Techniques for turning negatives into positives
• Techniques for creating a single-minded focus for all presentations
• Techniques for opening/closing

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org


 
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