Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan

  • 07 Oct 2010
  • 4:00 PM - 6:30 PM
  • The Harvard Club - 374 Commonwealth Ave, Boston, MA 02215-2801

Registration

THE AD CLUB IS AN EVENT PARTNER OF FutureM






Cultural icon and American jam band, the Grateful Dead, adopted a controversial role in the music industry: their business model was built on live concerts rather than album sales. As they nurtured an active and collaborative community, the Dead pioneered many social media and inbound marketing concepts that can be applied to businesses across all industries.  Now, businesses can learn from what they do to generate sales and create community around their brands using inbound marketing.

This presentation by HubSpot Founder and CEO Brian Halligan will discuss how businesses can create a self-perpetuating marketing engine utilizing social media marketing, content creation and thought leadership to attract passionate fans who will spread their ideas just like deadheads do for the Grateful Dead.


Event Details:
Presented in Partnership with MITX as part of FutureM Week 2010

Thursday, October 7th, 2010
4:00pm: Registration & Cocktails
5:00pm: Presentation
6:00pm: Book Signing

Location:
The Harvard Club
374 Commonwealth Ave
Boston, MA 02215-2801


Tickets:
$45

Click HERE to take advantage of the series discount. Buy three and save.


If you have any questions about this or any other Ad Club event please call Kayt Racz at 617.456.0427.

Directions:



 

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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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