Professional Development


   

Take a Class / Custom {In} House Training / Faculty / Committee

   

What makes the Ad Club's Professional Development programs so great?


  Something for everyone
Topics include everything from how to sell an idea to how to use social media and much more...

We make house-calls
Contact us to learn more about our customized in-house professional development courses. Current and past Ad Club clients include Staples, TJX, Liberty Mutual, AMP Agency, Bose, Fidelity, and many more...

Non-members welcome!

Upcoming events

    • 25 Jun 2013
    • 6:00 PM - 8:00 PM
    • Forge Worldwide, 142 Berkeley Street, 4th Floor Boston, MA 02116
    • 7

    Dates: : Jun 25, July 9, 16, 23, 30, Aug 6, 13, 20

    Time: 6:00pm-8:00pm

    Location: Forge Worldwide, 142 Berkeley Street, 4th Floor Boston, MA 02116

    Instructors: Mike Pilato & Jim Bell

    Audience: Copywriters and art directors in the early stages of their careers. Limit: 15 students. Price: $425 member / $475 non-member

    Registration Fee: $425 member / $475 non-member

    This 8-week course provides the opportunity to build and expand your portfolio (and career) through challenging assignments. Projects involve generating ideas that solve problems and span different media. The course is led by experienced pros that teach, coach and critique along with occasional guest speakers. Classes meet once a week for two hours over a period of eight consecutive weeks.

    Key Topics:

    • Understanding creative strategy and concepting
    • The Big Idea
    • Creating strategies and concepts
    • Thinking inside the box, thinking outside the box
    • Selling and presenting yourself and your ideas

    Instructors

    Mike Pilato
    Mike is Creative Director and resident car expert at FORGE worldwide. He’s also father to a one-year-old so forgive him if he nods off. Mike is well traveled, having worked on staff and freelance at many of the region’s top agencies, like Arnold, Hill Holliday and Mullen, on clients like Vonage, Tyson, Budget Rent-A-Car and Brigham and Women’s Hospital.


    Jim Bell
    Jim is an ACD at FORGE worldwide and holds the strange opinion that pie is superior to cake. His resume is a list of great Boston shops like Hill Holliday, Arnold, Digitas and Connely Partners and he’s had the pleasure of working on well known brands like McDonald’s, SBLI and Dunkin’ Donuts.
    giants.



    Space is limited. Register, today!

    Have Questions about PD? Contact Clare Cox at clare@adclub.org

Past events

16 May 2013 Account Management Masters
15 May 2013 High Performance Leadership
10 May 2013 Account Management Essentials
09 May 2013 Negotiating with Influence
30 Apr 2013 Writing Creative Briefs that Work
23 Apr 2013 Selling Creative
13 Mar 2013 Creative Concepts
15 Nov 2012 Selling Creative
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
26 Apr 2012 CMO Breakfast Series with Life is good
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
31 Jan 2012 CMO Breakfast Series with L.L. Bean
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
29 Sep 2011 CMO Breakfast Series with Staples
25 Aug 2011 CMO Breakfast Series with Welch's
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 CMO Breakfast Series with XEROX
23 Jun 2011 Essentials of Account Management
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
19 Oct 2010 Essential Communication Skills & Strategies
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: Series Discount
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
29 Sep 2010 Creative Concepts
21 Sep 2010 CMO Breakfast Series with Jet Blue
26 Aug 2010 CMO Breakfast Series with Reebok
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
27 May 2010 CMO Breakfast Series: Growing Your Brand
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
25 Feb 2010 CMO Breakfast Series: Reinventing Your Brand
01 Dec 2009 I Have To Make A What?
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
05 Aug 2009 All About Crowdsourcing
15 Jul 2009 The Ad Club TweetUp
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall
 

© The Ad Club 2013
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


Powered by Wild Apricot Membership Software