Marta Stiglin is
a seasoned professional, experienced at developing integrated
marketing communications solutions across a variety of industries
including consumer electronics, packaged goods, telecomm,
high tech, financial services, health care and non-profit.
As an independent consultant, Marta works with companies
to help them advance their brand strategies, as well as
their management and organizational practices, for the purpose
of increasing their effectiveness and competitiveness in
the marketplace.
Prior to starting her own consulting practice, Marta held
a director-level position at Bose
Corporation where she led the planning and development of
marketing communications in support of the company’s
home entertainment product division. Her responsibilities
also included oversight of the account management and creative
teams that developed all of the advertising and merchandising
that drove sales for the direct, retail and wholesale channels.
Before Bose, Marta was a marketing strategist with Upper
Right Quadrant. Her focus included brand strategies, marketing
and communications planning, database optimization and process
development. Her personal interests enabled the firm to
extend its practice into the areas of organizational effectiveness
and leadership training.
Previously Marta was with Pamet River Partners, a Boston-based
ad agency. There she was vice president of account service
and lead strategist for clients like the American Foundationfor
AIDS Research, Fannie Mae, Physicians Health Services and
MCI. She also developed and implemented an interpersonal
communications program for all agency personnel.
Prior to Pamet, Marta was with Holland Mark Martin, a direct
marketing agency where she ultimately held the position
of account supervisor. There she managed direct response
acquisition programs, database optimization efforts and
customer loyalty initiatives for clients like Polaroid,
Bank of Boston and Pilot Software. |