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As EVP/Creative
Director at Allen & Gerritsen, Peter’s responsibilities
include creative direction for all of the agency’s
clients. Peter is the copywriting end of the team.
He believes that one of his greatest strengths is
in his ability to listen to clients, consumers and
the world around him. Listening has provided Peter
with hundreds of local, regional and national awards.
These days he judges more shows than he enters.
Peter’s consumer experience spans
many top regional and national brands: Spalding Sports,
LoJack, Shaw’s Supermarkets, Ocean Spray, NABISCO,
Dunkin’ Donuts, Mass Mutual, Fidelity Investments,
John Hancock, Scudder, Boston Commodities, USTrust,
Bank of New England and Bank of New Hampshire. Business-to-business
clients include SolidWorks, Open Market, INVESCO and
Lexington Insurance. |