This dynamic seminar is for agency/account professionals and anyone who sells creative ideas to clients. The essence of the training consists of understanding what makes for brilliant creative and then how to articulate it persuasively. Emphasis is on teaching how to substantially improve the success rate of selling creative the first time around and dramatically improve a client's trust. The program includes 20+ specific actionable tools, including over 15 specific techniques for selling an idea in under 60 seconds.

Length: 1 Day Seminar
Times: 9 am – 4 pm
Location: John Hancock Conference Center, 40 Trinity Place, Boston
Price: $595 member / $650 non-member