Sue Hodgkinson is Principal of The Personal Brand Company. She is a nationally-recognized expert in the field of personal and leadership brand management, executive coaching, personal and team brand consulting, and presentation coaching. Her expertise in personal brand management is built upon her success as a marketing and public relations professional working inside organizations in the communications industry, health care, financial services and government.

Sue was named one of Boston’s Top Ten Executive Coaches by Women’s Business in 2005. Her work has most recently been featured on Chronicle, Fox News, NECN, WBIX Radio, and at The Conference Board, The Boston Chamber of Commerce, and in Employee Benefits News, The Merger & Acquisitions Advisor, Profiles in Diversity and Women’s Business Journal.

Her new book on leadership brand management, “The Leader’s Edge: Using Personal Branding to Drive Performance and Profit,” presents case studies and tools to support the application of her pragmatic and popular 5 P’s of Leadership Brand® framework.