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Brent comes to us from
Mirren Business Development. Mirren is a small team
of new business consulting specialists. By using a
contrarian approach to position, pitch and prospect
- Mirren’s two and three-day consulting programs
help agencies win more - while spending less time
and money. Their team has run marketing and new business
at agencies that include TBWA\Chiat\Day and Wieden
+ Kennedy. In addition to new business consulting
services, they produce the Workspace/CMO Roundtable
Series with Harvard Business Review - learning exactly
what clients want when being pitched by an agency.
To find out more about Mirren, visit their web site
at www.mirrenbd.com.
Brent Hodgins moved into advertising
after selling his event marketing firm at twenty-five.
He has since worked for agencies that have included
Wieden + Kennedy, TBWA\Chiat\Day, Leo Burnett and
McCann-Erikson. It was six years ago that his focus
moved from account management to exclusively re-engineering
business development departments. Along with business
conferences, Brent regulary guest lectures at Harvard,
MIT, Wharton and Columbia business schools. He was
also the chair of a New York young professionals organization
tied to Fast Company Magazine and was the key force
in building up its membership to over fifteen hundred.
He is on the board of advisors for the Harvard Marketing
Club and has been recognized for his achievements
with invitations to participate in the Summit for
Emerging Visionaries and State of the World Forum. |