Since founding the Hambrick
Group in 1999, Patricia Hambrick has been creating
marketing strategies and solutions for fast-paced
Internet and Fortune 500 companies. Recent clients
include Bose Corporation, The Gillette Company, Microsoft
XBox, eDiets.com and the business enterprise for tennis
star Andre Agassi, AEI.
Early in her career, Pat led the development
and successful launch of Finesse shampoo, conditioner
and styling products for Helene Curtis. Today the
Finesse line generates over $250 million in annual
sales and the company has been sold to Unilever. After
Helene Curtis, Pat served in senior marketing positions
at L’Oreal and Clairol.
In 1991, Pat moved into athletic footwear,
joining Hyde Athletic Industries as Vice President
of Marketing and Sales with responsibilities for North
America. While at Hyde, Pat helped increase sales
of the flagship Saucony brand by over 150%.
In 1994, Pat joined Reebok as Group
Vice President, Global Marketing, where she developed
and deployed Reebok’s worldwide brand image
strategy, and successfully created and launched the
first footwear products targeting to the female athlete.
Pat created Reebok’s brand strategy for the
1996 Olympics and launched the revolutionary DMX Series
2000 footwear. Pat is proud of leading Reebok’s
acclaimed commitment to the environment and advancing
Reebok’s commitment to human rights. |
