Lou DiGiusto

As an Executive Consultant/Coach for Louws Management Corporation,Lou has provided training to literally hundreds of corporate and agency executives for clients such as The Ad Club, Genentech, Novartis,Texas Capital Bank, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program and many advertising agencies and public relations firms throughout the country.

Prior to joining, Lou served as a marketing communications consultant and coach for clients such as Wal-Mart, The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University and American Forests. Lou also served as the Legislative Coordinator for the American Association of Advertising Agencies in Florida.

As Vice President of William Cook Marketing Communications, Lou developedmarketing strategies and managed advertising/pr plans for clients such as Mayo Clinic, Republic Industries, Alamo Car Rental, Florida Medical Association, Government of theBahamas Ministry of Tourism, First Union, Barnett Banks, Winn Dixie Stores, Ford, CSX Railroad, Charter Company, Humana, Independent Life Insurance, IBM and Bell South.

Some of the public figures Lou has coached include Senator Bob Dole, Senator Elizabeth Dole, Senator John McCain, Governor Lawton Chiles, Speaker of the House Dennis Hastert, Senator Paul Laxalt, Representative Tillie Fowler, Coach Bobby Bowden, Coach Steve Spurrier, Coach Don Shula, Coach Billy Donovan, Coach Ron Zook, Coach Lindy Infante, Pat Summerall and Ken Venturi. He has also coached NFL players Jim Kelly, Willie Jackson, Larry Czonka, Jim Kick, Rocky Blier, Drew Pearson, and has worked with celebrities such as Bob Hope, Charlton Heston, Steve Allen and many others.

Lou attended Hofstra University and Jacksonville University and has a B.A. and MBA. He lives in Connecticut, is an avid sailor and serves as a volunteer on the national headquarters staff of the U.S. Coast Guard Auxiliary.