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As an Executive Consultant/Coach for
Louws Management Corporation,Lou has provided training
to literally hundreds of corporate and agency executives
for clients such as The Ad Club, Genentech, Novartis,Texas
Capital Bank, the American Association of Advertising
Agencies (AAAA), the American Advertising Federation
(AAF), University of North Florida MBA Program and
many advertising agencies and public relations firms
throughout the country.
Prior to joining, Lou served as a marketing
communications consultant and coach for clients such
as Wal-Mart, The Scotts Company (Miracle-Gro Brands),
The National VFW Foundation and WWII Memorial, Minutemaid,
Coca-Cola, Dow Chemical, Skinner Management Corporation,
University of Florida, Nova Southeastern University
and American Forests. Lou also served as the Legislative
Coordinator for the American Association of Advertising
Agencies in Florida.
As Vice President of William Cook Marketing
Communications, Lou developedmarketing strategies
and managed advertising/pr plans for clients such
as Mayo Clinic, Republic Industries, Alamo Car Rental,
Florida Medical Association, Government of theBahamas
Ministry of Tourism, First Union, Barnett Banks, Winn
Dixie Stores, Ford, CSX Railroad, Charter Company,
Humana, Independent Life Insurance, IBM and Bell South.
Some of the public figures Lou has coached include
Senator Bob Dole, Senator Elizabeth Dole, Senator
John McCain, Governor Lawton Chiles, Speaker of the
House Dennis Hastert, Senator Paul Laxalt, Representative
Tillie Fowler, Coach Bobby Bowden, Coach Steve Spurrier,
Coach Don Shula, Coach Billy Donovan, Coach Ron Zook,
Coach Lindy Infante, Pat Summerall and Ken Venturi.
He has also coached NFL players Jim Kelly, Willie
Jackson, Larry Czonka, Jim Kick, Rocky Blier, Drew
Pearson, and has worked with celebrities such as Bob
Hope, Charlton Heston, Steve Allen and many others.
Lou attended Hofstra University and Jacksonville University
and has a B.A. and MBA. He lives in Connecticut, is
an avid sailor and serves as a volunteer on the national
headquarters staff of the U.S. Coast Guard Auxiliary. |