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THE EVENT
The Ad Club and a committee of marketing leaders in the New England area present awards for the most innovative, relevant, and effective media plans. This is an opportunity for media planners and buyers, and their clients, to be recognized and honored.
Who's eligible?
Any advertising agency media department, media buying service or in-house advertising agency, or media department within the New England region may enter. To be eligible, your plan/buy must be or have been under execution between January 1, 2010 and July 1, 2011.
Click HERE to submit entries
Maven Categories: Media Plans
Best use of Traditional Media This award recognizes media plans that are driven by Traditional Media. The Maven Awards Jury defines “traditional” to include: print, national television, local television, and radio (Please note: “driven” implies that Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)
Best use of Out of Home This award recognizes outstanding and creative use of Out of Home Media. The Maven Awards Jury defines “out of home” to include: billboards, public transit advertisements, mobile billboards, and digital billboards.
Best use of Digital Media This award recognizes media plans that are driven by Digital Media. The Maven Awards Jury defines “Digital Media” to include: websites, banner ads, rich media banner ads, digital video, and microsites. (Please note: “driven” implies that Digital Media should be the main component of the media plan. Other media may be a part of the plan as well.)
Best use of Mobile Media This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well.)
Best use of Branded Content This award recognizes media plans that are driven by Branded Content. The Maven Awards Jury defines “branded content” to include advertising in the form of entertainment including TV content, web content, podcasts, etc. (Please note: “Driven” implies that Branded Content should be the main component of the media plan. Other media may be a part of the plan as well.)
Best use of Social Media - NEW This award recognizes media plans that are driven by Social Media. The Maven Awards Jury defines “social media” to include: Facebook, Twitter, Viral or Word of Mouth Campaigns, YouTube, or any other social sharing platform. (Please note: “driven” implies that Social Media should be the main component of the media plan. Other media may be a part of the plan as well.)
Best use of New and Non-Traditional Media This award recognizes media plans that are driven by New and Non-Traditional Media that does not fit into the above categories. The Maven Awards Jury defines “new & non-traditional” to include: emerging media, search engine marketing, in‐game advertising, tablet advertising, and non‐traditional use of traditional media. (Please note: “driven” implies that New & Non‐Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)
Click HERE to submit entries
Specialty Awards
Best Plan for Campaign Spending $1 Million or Less
This is award specifically recognizes media plans that spent $1 million or less.
Best Use of Research This award recognizes media plans that were significantly based on a specific insight from audience research.
Best Youth Campaign This award recognizes media plans designed specifically to reach the youth market.
Best Multicultural Campaign This award recognizes media plans designed specifically to reach various multicultural markets.
Best B2B Campaign – NEW This is award recognizes media plans focused on business-to-business efforts.
The Media Responsibility Award This award recognizes media plans designed to promote a brand’s commitment to social responsibility, community, and specific public causes.
The Risky Business Award The purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom, and put a meaningful budget toward taking that risk. Examples would include reaching a new and unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.
Click HERE to submit entries
Individual AwardsThe Media All Star Award
This award recognizes a veteran media planner or buyer who has demonstrated an expert understanding of media planning and buying, who has contributed to the success and achievement of client goals, and who has imparted knowledge on the younger generation of planners and buyers.
Click HERE to submit entries
The Rising Star Award
This award recognizes an up-and-coming media planner or buyer under the age of 30 who demonstrates a keen understanding and insight into the strategy behind media planning and buying.
Click HERE to submit entries
THE DETAILS
Hynes Convention Center September 22, 2010
Full Details To Be Announced
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Thank you to our sponsors:
platinum sponsor
gold sponsor
official UI sponsor
silver sponsors:
 
 
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