Marketing Segment Manager: Requisition Number 483309

As an employee of PNC Financial Services Group, you become part of an organization committed to customers, employees, investors, and the communities in which we do business. PNC is an established, fast-growing and successful financial services company, with businesses organized around retail and commercial banking, asset management, and funds processing. Our branches are concentrated in eight Mid-Atlantic States and the District of Columbia; additional offices are located nationwide and internationally. We are growing rapidly in size, with recent acquisitions in Washington DC, Maryland, and New Jersey. We are also growing in reputation, as a leader in areas such as work/life family culture, "green" building design, frontier technology, and strong corporate social responsibility.

Overview:

This is a senior marketing role within the Corporate & Institutional Banking ("C&IB") Marketing team, reporting to the Chief Marketing Officer of C&IB. The person in this role will be responsible for developing and leading the execution of integrated, multi-channel marketing plans for assigned C&IB business segments. The Segment Manager will be required to…

• Develop a fundamental understanding of business strategies, goals, products and services.
• Direct resources inside and outside of PNC.
• Ensure strong alignment with enterprise-wide brand and marketing objectives.
• Provide professional mentoring to junior marketing staff.
• Develop marketing programs specific to the customer segment needs.
• Maintain strong relationships with business segment leadership.
• Provide a leadership role in development of client data analytics and market research… and incorporate insights into development of marketing plans and programs.
• Develop a strong understanding of business profitability dynamics.
• Provide insights to business segment leadership and contribute to development of business strategy

Essential functions include…

• Translating business objectives into marketing strategies and tactics
  
• Developing marketing budgets and obtaining alignment with business segment leadership.
• Prioritizing frequently changing demands for marketing programs and tactics.
• Providing ongoing communication to business partners.
• Managing multiple staff through indirect reporting relationships
• Accountability for the results of marketing across all assigned segments
• Indirect reporting relationships and may have direct reporting relationships

To be successful in the role of a Marketing Segment Manager, you should have the following skills and abilities:

• Strong familiarity with all primary marketing channels, including Advertising, Direct Mail, Email, Internet,
• Intranet, Conferences, Events, Sales Collateral.
• Ability to work on multiple projects, meet deadlines and work well under pressure
• Ability to consistently prioritize workflow with heavy emphasis based on business impact.
• Excellent organizational skills and attention to detail
• Ability to work well with people and sufficiently understand the business and communication processes
• Strong verbal and written communication skills.
• Capable of leading development of objectives for client data analytics and market research.
• Ability to lead diverse teams from multiple disciplines.
• Ability to influence senior business leaders with data-driven arguments.
• Proficient with word processing and spreadsheet software
• 12 or more years of business / marketing experience
• A Bachelors degree, MBA preferred

PNC is committed to offering you a comprehensive and competitive benefits package. We design our full time and part time benefits programs based on PNC's benefits philosophy to provide quality levels of coverage at affordable costs over the long term for both employees and PNC. We strive to balance the cost of providing competitive benefits with the need to cover employees with a wide range of protection during and after employment.

Options you may be able to consider include:

• Medical and Dental Coverage
  
• Life Insurance
  
• Part Time Benefits
  
• Education Assistance
  
• Paid Training
  
• Paid Vacation
  
• Competitive Pay
  
• Shift Differential
  
• 401(k) and Pension Plan
  
• Employee Stock Purchase Plan
  
• Flexible Schedules
  
• Growth Opportunity
  
• Work/Life Balance
  
• PNC is an Equal Employment Opportunity/Affirmative Action Employer -- M/F/D/V/SO

Find the career that fits your life at: www.pnc.jobs. Use the job search function to locate requisition 483309.

If you would like additional information about this outstanding opportunity, please call Bill Shryock at 513-651-8504.