
Digital Media Planner
OverviewThe Digital Media Planner is responsible for the day-to-day management of all online media plans. They are experts in their field and are required to maintain up-to-date knowledge of the industry.
Education & SkillsBachelors Degree
3+ years of relevant experience as an assistant or planner (multi-channel a plus)
Clear understanding of the media planning and buying process
Ability to translate marketing goals into media objectives and strategies
Strong understanding of campaign performance metrics
Actively manage campaign execution and maintenance
Proficiency in Excel, PowerPoint, Word
Ability to manage time efficiently by multitasking and prioritizing workload
Strong attention to detail
Strong oral and written communication skills
Knowledge of media research tools and how to effectively utilize them (i.e. Comscore, @Plan, AdRelevance, etc)
Strong knowledge of various web technologies
Experience in 3rd-party ad serving and tracking (Atlas a plus)
Strong negotiation skills
Responsibilities Execute and manage complete planning and buying process from research and RFP analysis to implementation and reporting
Work with senior members of team to develop media objectives and strategies
Lead in development of recommendation materials
Work closely with analytics teams in providing campaign tracking reports and optimizations
Actively manage client budgets
Mentor and train Assistant Planners for advancement
Work with Assistant Planners to resolve invoice discrepancies
Develop and maintain relationships with sales representatives
Provide excellent client service and be responsive to all client requests whether received directly from client or account teams
Stay abreast of emerging media opportunities and advancements within the online space
Provide POVs on relevant media opportunities and issues related to client business
Contacthttp://hhcc.com/careers