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The Ad Club
 

Faculty

Our faculty offers deep expertise, practical experience and
an unwavering commitment to helping students learn and succeed.

Lou DiGiusto

As an Executive Consultant/Coach for Louws Management Corporation, Lou has provided training to literally hundreds of corporate and agency executives for clients such as The Ad Club, Genentech, Novartis, Texas Capital Bank, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program and many advertising agencies and public relations firms throughout the country. Prior to joining, Lou served as a marketing communications consultant and coach for clients such as Wal-Mart, The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University and American Forests. Lou also served as the Legislative Coordinator for the American Association of Advertising Agencies in Florida.

Pat Hambrick
Since founding the Hambrick Group in 1999, Patricia Hambrick has been creating marketing strategies and solutions for fast-paced Internet and Fortune 500 companies. Clients include Bose Corporation, The Gillette Company, Microsoft XBox, eDiets.com and the business enterprise for tennis star Andre Agassi, AEI. Early in her career, Pat led the development and successful launch of Finesse shampoo, conditioner and styling products for Helene Curtis. Today the Finesse line generates over $250 million in annual sales and the company has been sold to Unilever. After Helene Curtis, Pat served in senior marketing positions at L’Oreal and Clairol. In 1991, Pat moved into athletic footwear, joining Hyde Athletic Industries as Vice President of Marketing and Sales with responsibilities for North America. While at Hyde, Pat helped increase sales of the flagship Saucony brand by over 150%. In 1994, Pat joined Reebok as Group Vice President, Global Marketing, where she developed and deployed Reebok’s worldwide brand image strategy, and successfully created and launched the first footwear products targeting to the female athlete. Pat created Reebok’s brand strategy for the 1996 Olympics and launched the revolutionary DMX Series 2000 footwear. Pat is proud of leading Reebok’s acclaimed commitment to the environment and advancing Reebok’s commitment to human rights.

Julie Hall

Julie Hall, executive vice president and partner at SA, oversees the Consumer Group leveraging broad brand and integrated marketing experience in the consumer product and packaged goods categories and food and beverage industries.  Bringing 15 years of consumer brand marketing experience and a solid background in strategic marketing to the Agency, Hall’s varied experience includes expertise in public and media relations, social media, sponsorship and promotional program development, cause marketing and new product launch for global brands like McDonalds, Hasbro, Dunkin' Donuts, Perrier Group of America, General Mills, Crayola, Silly Putty, FleetFinancial Boston, The First Years, The Gillette Company, Coca Cola, Subway and Colgate Palmolive.  Her particular expertise in managing franchise accounts within the quick serve restaurant category and vast experience in crisis communications and issues management have won awards and positioned her as a leader in the industry.

Lisa Hickey

Lisa Hickey is a Creative Strategist in the brave new world of social media. Her background is in advertising and design. She has been a creative director, art director and copywriter as well as CEO of her own ad agency. She has spent a lifetime of helping large and small companies develop brand strategies through advertising, design and communications. She is the author of three books on advertising and promotions. She is a sometimes poet, a sometimes teacher, speaker and blogger.

Currently Lisa helps clients solve a variety of business problems using social media:

  • Creating innovative solutions in branding/awareness
  • How-to’s in the new age of conversational advertising
  • Expansion into global markets
  • Content development for thought leadership

You can find her online at Twitter @lisahickey, her blog www.lisahickey.com or most anywhere else on the social networking playground.

Brent Hodgins

Brent moved into advertising after selling his event marketing firm at age 25, and worked for agencies that included Wieden + Kennedy, TBWA\Chiat\Day, Leo Burnett and McCann-Erikson. As one of the founders of Mirren Business Development, his focus moved from account management to re-engineering business development departments. Along with business conferences, Brent is a frequent guest lecturer at Harvard, MIT, Wharton and Columbia business schools. He was the chair of a New York young professionals organization tied to Fast Company Magazine and was the key force in growing its membership. He is on the board of advisors for the Harvard Marketing Club and has been recognized for his achievements with invitations to participate in the Summit for Emerging Visionaries and State of the World Forum. Mirren uses a contrarian approach to position, pitch and prospect. Mirren’s consulting programs help agencies win more, while spending less time and money. In addition to new business consulting services, they produce the Workspace/CMO Roundtable Series with Harvard Business Review, learning exactly what clients want when being pitched by an agency.

Denise Rosenblum

Denise has 20 years of advertising, marketing and training experience and has managed a number of global brands. Denise began her career in New England working at a number of agencies including Leonard Monahan Lubars and Kelly. She left Boston to join McCann-Erikson in New York City where she worked on the Nabisco and Gillette accounts. Moving across town, Denise joined Hill Holliday Atlschiller where she gained retail experience working on accounts such as Liz Claiborne Fragrances, Coty Cosemetics, Hartmann Luggage and Greg Norman Golfwear. Before leaving New York, Denise made her last stop at Young & Rubicam where she lead the AT&T branding campaign, Showtime Networks and was integral in staff planning and training for account management. In 1998, Denise returned to Boston and joined Arnold Worldwide as Senior Vice President. At Arnold, Denise was responsible for overseeing the Talbots, Marshall Fields and Target accounts. She switched gears in 2002 to focus her efforts on providing training, career coaching and staffing planning to all of the offices in the Arnold network.

Daisy Scott

Daisy is an award-winning writer in commercial, educational and entertainment media. Advertising clients include American Express, McDonald’s, Gillette, Ocean Spray, Talbots, Boston Lyric Opera, Stride Rite, MCP Hahnemann Hospital, LearningBrands and a list of banks that includes Bank of America. Outside of advertising, she has written for the children’s public television series “Arthur” and “Peep,” produced by WGBH in Boston. Her work has also appeared on Discovery Channel, in the Boston Globe, in two travel anthologies and on TV in China. She has a screenplay under option and once she wrote one of those roll-up horoscope things you buy at the counter in convenience stores. Those things are 35,000 words long. Daisy’s awards include Hatch, ANDY, Clio Finalist, NEBA (Regional Broadcast), Design Show, ADWEEK’s Creative All-Star Radio Copywriter, and Most Enthusiastic: St. Joseph’s Pro-Cathedral School Eighth Grade Awards.

Peter Seronick

As Executive VP & Creative Director & Tribal Elder & Idea Spawner & Skeptic at Allen & Gerritsen, Peter’s responsibilities include creative direction for all of the agency’s clients. He believes that one of his greatest strengths is in his ability to listen to clients, consumers and the world around him. Listening has provided Peter with hundreds of local, regional and national awards. These days he judges more shows than he enters. Peter’s consumer experience spans many top regional and national brands including Spalding Sports, LoJack, Shaw’s Supermarkets, Ocean Spray, NABISCO, Dunkin’ Donuts, Mass Mutual, Fidelity Investments, John Hancock, Scudder, Boston Commodities, USTrust, Bank of New England and Bank of New Hampshire. His business-to-business clients include SolidWorks, Open Market, INVESCO and Lexington Insurance.


Marta M. Stiglin

As an independent consultant, Marta works with companies to help them advance their brand strategies as well as their management and organizational practices in order to increase their competitiveness in the marketplace. Marta is also on the Board of Directors of the In-House Agency Forum, a membership organization that supports directors and managers of in-house marketing agencies. Prior to starting her own consulting practice, Marta held a director-level position at Bose Corporation where she led the planning and development of marketing communications in support of the company’s consumer products divisions. Before Bose, Marta held positions with two Boston-based advertising agencies; at Pamet River Partners she was vice president of account service and lead strategist, and at Holland Mark Martin she oversaw direct response acquisition programs, database optimization efforts and customer loyalty initiatives for clients like Polaroid, Bank of Boston and Pilot Software.


Susan Titcomb

When Susan Titcomb was first born she looked around the stark, bland, room and cried. And so her calling to be an award-winning art director began. Her advertising career led her to work with many terrific clients like McDonald’s, Talbots, Fleet Bank, CVS, Ocean Spray, Raytheon, Verizon, T.J. Maxx, Boston’s Museum of Science, Aston Martin of New England, New England Aquarium, Blue Cross/Blue Shield, to name just a few. Her creative juices also flow in designing interiors. So don’t be surprised if she rearranges the room for each class. She married a photographer (isn’t that convenient) and has two sons that keep her busy. Her many awards include Hatch, Clio, ANDY, One Show, Archive, Communication Arts, Print, Meade Paper Shoe, London International Advertising Award, New England Broadcast Award, Ad Club of Russia and a Good Award from The Good, The Bad & The Ugly Awards.

John Verret

John Verret has over 30 years of marketing communications experience, specializing in the areas of consumer products and services. He also has extensive experience in agency management having held the positions of Vice Chairman, President, CEO, and Executive Vice President COO, for Arnold Communications (now Arnold Worldwide), where he was a partner and co-owner until he sold his interest in 1996. He was responsible for agency operations and employee training as well as managing client relationships and new business. Adweek Magazine named Verret Executive of the Year in 1990. In 1996 Verret founded Verret & Associates, a firm that specializes in teaching communications skills to executives. In 2006, Verret won the Weill Family Excellence in teaching Award and Prize for the Masscom/Advertising and Public Relations Department in the College of Communication. He is active in civic and community affairs, and is a past president of The Ad Club and the New England Broadcasting Association.
 
 
© The Ad Club 2009
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