Faculty

Our faculty offers deep expertise, practical experience and
an unwavering commitment to helping students learn and succeed.

Clare Cox
Clare has an extensive background in talent management and professional development that spans advertising, communications, retail, banking, financial services, healthcare, manufacturing and non-profit sectors. Her expertise in using performance psychology and emotional intelligence in the workplace has been instrumental in helping organizations and teams increase effectiveness. She is certified in EQ-i, DISC and a variety of powerful assessment tools for building communication, management and leadership skills; for better teaming and working relationships. She plays a strategic role in managing professional development for The Ad Club and has brought custom, in-house training to many agencies and brands, including AMP, CVS, Fidelity, Hill Holliday, Jordan’s Furniture, Liberty Mutual, One to One Interactive, Staples, Stop & Shop, and the TJX Companies. Clare is a member of The Ad Club’s Women’s Leadership Committee, on the steering committee of the Women’s Business Connection of the south shore, and Vice Chair of a local ATHENAPowerlink® program that offers mentoring to high potential women-owned businesses.

Lou DiGiusto
As an Executive Consultant/Coach for Louws Management Corporation, Lou has provided training to literally hundreds of corporate and agency executives for clients such as The Ad Club, Genentech, Novartis, Texas Capital Bank, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program and many advertising agencies and public relations firms throughout the country. Prior to joining, Lou served as a marketing communications consultant and coach for clients such as Wal-Mart, The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University and American Forests. Lou also served as the Legislative Coordinator for the American Association of Advertising Agencies in Florida.

Pat Hambrick
Since founding the Hambrick Group in 1999, Patricia Hambrick has been creating marketing strategies and solutions for fast-paced Internet and Fortune 500 companies. Clients include Bose Corporation, The Gillette Company, Microsoft XBox, eDiets.com and the business enterprise for tennis star Andre Agassi, AEI. Early in her career, Pat led the development and successful launch of Finesse shampoo, conditioner and styling products for Helene Curtis. Today the Finesse line generates over $250 million in annual sales and the company has been sold to Unilever. After Helene Curtis, Pat served in senior marketing positions at L’Oreal and Clairol. In 1991, Pat moved into athletic footwear, joining Hyde Athletic Industries as Vice President of Marketing and Sales with responsibilities for North America. While at Hyde, Pat helped increase sales of the flagship Saucony brand by over 150%. In 1994, Pat joined Reebok as Group Vice President, Global Marketing, where she developed and deployed Reebok’s worldwide brand image strategy, and successfully created and launched the first footwear products targeting to the female athlete. Pat created Reebok’s brand strategy for the 1996 Olympics and launched the revolutionary DMX Series 2000 footwear. Pat is proud of leading Reebok’s acclaimed commitment to the environment and advancing Reebok’s commitment to human rights.

Julie Hall

Julie Hall, executive vice president and partner at SA, oversees the Consumer Group leveraging broad brand and integrated marketing experience in the consumer product and packaged goods categories and food and beverage industries.  Bringing 15 years of consumer brand marketing experience and a solid background in strategic marketing to the Agency, Hall’s varied experience includes expertise in public and media relations, social media, sponsorship and promotional program development, cause marketing and new product launch for global brands like McDonalds, Hasbro, Dunkin' Donuts, Perrier Group of America, General Mills, Crayola, Silly Putty, FleetFinancial Boston, The First Years, The Gillette Company, Coca Cola, Subway and Colgate Palmolive.  Her particular expertise in managing franchise accounts within the quick serve restaurant category and vast experience in crisis communications and issues management have won awards and positioned her as a leader in the industry.

Jim Harrington
As an art director and associate creative director at Digitas, Jim Harrington specializes in creating active branding, promotional, and integrated campaigns for brands like Duracell, Buick, and GMC. Over the course of his 11-year career Jim has also developed digital, print, and design work for Delta Airlines, Best Buy, AT&T, and General Motors. Jim’s work has been honored by Hatch, FWA, OMMA, and MITX. Most recently a site experience Jim and Joe Palmer helped create for Buick won a 2010 OMMA award for website excellence and The FWA Site of the Day. Jim is a graduate of Rochester Institute of Technology.

Lisa Hickey

Lisa Hickey is a Creative Strategist in the brave new world of social media. Her background is in advertising and design. She has been a creative director, art director and copywriter as well as CEO of her own ad agency. She has spent a lifetime of helping large and small companies develop brand strategies through advertising, design and communications. She is the author of three books on advertising and promotions. She is a sometimes poet, a sometimes teacher, speaker and blogger.

Currently Lisa helps clients solve a variety of business problems using social media:

  • Creating innovative solutions in branding/awareness
  • How-to’s in the new age of conversational advertising
  • Expansion into global markets
  • Content development for thought leadership

You can find her online at Twitter @lisahickey, her blog www.lisahickey.com or most anywhere else on the social networking playground.

Brent Hodgins
Brent moved into advertising after selling his event marketing firm at age 25, and worked for agencies that included Wieden + Kennedy, TBWA\Chiat\Day, Leo Burnett and McCann-Erikson. As one of the founders of Mirren Business Development, his focus moved from account management to re-engineering business development departments. Along with business conferences, Brent is a frequent guest lecturer at Harvard, MIT, Wharton and Columbia business schools. He was the chair of a New York young professionals organization tied to Fast Company Magazine and was the key force in growing its membership. He is on the board of advisors for the Harvard Marketing Club and has been recognized for his achievements with invitations to participate in the Summit for Emerging Visionaries and State of the World Forum. Mirren uses a contrarian approach to position, pitch and prospect. Mirren’s consulting programs help agencies win more, while spending less time and money. In addition to new business consulting services, they produce the Workspace/CMO Roundtable Series with Harvard Business Review, learning exactly what clients want when being pitched by an agency.

Joe Palmer
Joe Palmer is a copywriter and associate creative director who has been with Digitas for six years. He has worked on digital and active branding campaigns for Goodyear, Buick, GMC, and Children’s Hospital Boston. Prior to joining Digitas, he worked for eight years at Hill Holliday creating broadcast, print, and outdoor work for brands including Dunkin’ Donuts, Fidelity Investments, Fleet Bank, Marshalls, the Boston Red Sox, and CVS. His work has been recognized by Hatch, FWA, OMMA, and MITX. Most recently a site experience Joe and Jim Harrington helped create for Buick won a 2010 OMMA award for website excellence and The FWA Site of the Day. Joe is a graduate of Syracuse University.

Daisy Scott

Daisy Scott took the Ad Club Creative Concepts Course twice at the beginning of her career. Then she became an award-winning writer in commercial, educational and entertainment media. In advertising, she's worked on American Express, McDonald's, Gillette, Ocean Spray, Talbots, Boston Lyric Opera, Stride Rite, New England Conservatory, Hannaford, Wright Express and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others.

She's written for the Emmy-winning children's public television series "Arthur" and "Peep," produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, on television in China and teaching English to people all over the world.

Awards, you ask? Yes: Hatch, ANDY, Clio Finalist, NEBA (Regional Broadcast), Design Show, ADWEEK's Creative All-Star Radio Copywriter and Most Enthusiastic: St. Joseph's Pro-Cathedral School Eighth Grade Awards.

Daisy teaches Creative Concepts for The Ad Club at the basic, intermediate and advanced levels. She is a frequent judge at portfolio reviews in Boston.

Marta M. Stiglin

As an independent consultant, Marta works with companies to help them advance their brand strategies as well as their management and organizational practices to increase their competitiveness in the marketplace. Prior to establishing her consulting practice, Marta held a director-level position at Bose Corporation where she led the planning and development of marketing communications for the company’s consumer products divisions—overseeing all of the advertising and merchandising for the company’s direct, retail and wholesale channels. Before Bose, Marta held positions with two Boston-based ad agencies. As vice president of account service with Pamet River Partners, she was the lead strategist on numerous blue-chip accounts. At Holland Mark Martin, she supervised direct response acquisition, database optimization and customer loyalty programs for a variety of B2B clients. Marta is a current board member and former chairman of IHAF (the In-House Agency Forum) as well as a guest speaker/session facilitator for a host of industry events.

John Verret
John Verret has over 30 years of marketing communications experience, specializing in the areas of consumer products and services. He also has extensive experience in agency management having held the positions of Vice Chairman, President, CEO, and Executive Vice President COO, for Arnold Communications (now Arnold Worldwide), where he was a partner and co-owner until he sold his interest in 1996. He was responsible for agency operations and employee training as well as managing client relationships and new business. Adweek Magazine named Verret Executive of the Year in 1990. In 1996 Verret founded Verret & Associates, a firm that specializes in teaching communications skills to executives. In 2006, Verret won the Weill Family Excellence in teaching Award and Prize for the Masscom/Advertising and Public Relations Department in the College of Communication. He is active in civic and community affairs, and is a past president of The Ad Club and the New England Broadcasting Association.
 
 
© The Ad Club 2013
 22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


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