Join us Wednesday, August 24th for a CMO Breakfast with Fenway Sports Management, where we'll hear from Mark Lev, Managing Director.
DETAILS:Wednesday, August 24th, 2016
Member Tickets: $65 Non-Member Tickets: $90
LOCATION:Google, Cambridge355 Main Street, 5th FloorCambridge, MA 02142
Click here for location and directions.
Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods).
* Tickets are non-refundable
Any questions please contact Emily Quinn at firstname.lastname@example.org.
Join us on Thursday, September 15th, for Media Innovation Day and the 2016 Maven Awards.
Tickets to this year's event grant you access to the full day of content and the 2016 Maven Awards.
INTRODUCTION TO USER EXPERIENCE (UX) DESIGN
DATES: September 28, October 5, 12
INSTRUCTORS: Caleb Brown | The Caleb Brown Experience
PRICE: $595 member | $695 non-member
LOCATION: Boston TBD
ABOUT THIS COURSE:
When people say they are experience designers- what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.
Experiences invariably occur whenever humans touch the world. Most experiences pop up unintentionally, but some are purposefully made. Creating these high-quality objects- which can be digital like a website or physical like a coffee shop- is a hard and exacting craft. Fortunately, experience design is not magic, its fundamentals can be learned, and practice makes you better.
* Registration is non-refundable
BUILDING DIGITAL MARKETING STRATEGIES THAT WORK
DATE: October 20, 2016
INSTRUCTOR: Steph Parker | Engagement Supervisor | AMP Agency
PRICE: $450 member | $525 non-member
LOCATION: AMP Agency | 77 North Washington Street, 8th Floor
In today's dynamic digital marketplace, it's not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers- users of the digital technology we leverage for our campaigns- are savvier than ever, desiring information and experiences on-demand. And, they're empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.
In this course, we'll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We'll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create a positive user experience.
*Registration is non-refundable
EVENT DETAILS: Wednesday, October 26th, 2016 6:00 PM - 10:00 PM The House of Blues 15 Lansdowne Street, Boston
SCHEDULE OF EVENTS: 6:00PM: Doors Open7:00PM: Awards Show & Party
Pricing:$200 Members / $250 Non-Members
Interested in bulk tickets? Contact Emily Quinn at email@example.com.
* Tickets are non-refundable.
* All event attendees must be at least 21 years of age and must present a valid I.D. at the venue.