As we approach the 20th Anniversary of the Rosoff Awards, one thing has become crystal clear to us: The definition of diversity has changed forever.
Gone are the days of diversity being a mandate. Today’s diversity is cognitive. Smart, creative companies and their leaders see inclusion as an innovation tool. It’s a way to spark ideas, imagination and collaboration.
This year, we will be honoring the visionaries. They’re the leaders who are willing to shake things up, and the organizations that embrace diversity not as a mandate, but as a movement.
TICKETS:Member: $250Member Table of 10: $2,250 Non-Member: $325 Non-Member Table of 10: $2,925
MEASURING FOR ROI: Analytics that Matter for Social Media & Content
DATE: May 20, 2016
INSTRUCTOR: Chris Gil, Associate Director of Digital Performance, Arnold Worldwide AND Jane Shclover, Senior Associate Social & Content Systems, Arnold Worldwide
AUDIENCE: Anyone who has responsibility to influence and/or direct a brand's social media strategy and plan.
PRICE: $450 member | $525 non-member
LOCATION: Arnold Worldwide, 10 Summer Street, Boston
ABOUT THIS COURSE:
After building a strategy and populating your system with content, it's important to understand which metrics can diagnose the health of what you've built. In this session, we'll discuss how to set performance goals, how to measure the effectiveness of your content, and dive deeper into the paid side of social media and content distribution so you can show the value of these platforms to your bottom line.
*Registration is non-refundable
Join us Wednesday, May 25th for a CMO Breakfast with Reebok, where we'll hear from David Oksman, Head of U.S. Marketing.
DETAILS:Wednesday, May 25th, 2016
Member Tickets: $65 Non-Member Tickets: $90
LOCATION:Google, Cambridge355 Main Street, 5th FloorCambridge, MA 02142
Click here for location and directions.
Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods).
* Tickets are non-refundable
STEPPING UP TO MANAGEMENT: Advancing Your Marketing & Team Leadership Skills DATES: June 1, 8, 15, 22
INSTRUCTORS: Steve Briggs, SVP Account Director, Hill Holliday & Lisa Badeau, Managing Director, Boston Children's Hospital
Guest Instructor: Barbara Reilly, Managing Partner and Executive Director, Arnold Worldwide
AUDIENCE: Agency and client-side marketers with 2-5 years experience in account management and/or marketing communications departments
PRICE: $550 member | $695 non-member
LOCATION: TBD, Boston
Honing your brand marketing leadership skills is a continuous endeavor as you seek to advance your career from one stage to the next. This course is designed for both agency-side and client-side marketers with 2-5 years in account management or marketing communications departments. It will help participants leverage and further the fundamentals they've already developed in order to advance successfully.
This four-part class consists of both instructive and highly interactive formats where class participation and idea sharing will be expected. Cross-industry best practices will be shared as well as real-world case study scenarios. Light homework assignments will be provided to encourage engaged learning between classes.
*registrations are non-refundable
Join us on June 13th at Google for a half-day conference focusing on the latest trends and marketing innovations in the Health & Wellness industries.
Monday, June 13th, 2016 Google 355 Main Street Cambridge, MA 02142
$175 Member $250 Non-Member
*For large group purchases please contact Christen Stumpf
*Tickets are non-refundable
Join us Wednesday, June 22nd for a CMO Breakfast with Raytheon, where we'll hear from Pam Wickham, VP of Corporate Affairs & Communications.
DETAILS:Wednesday, June 22nd, 2016
Join us Tuesday, July 19th for a CMO Breakfast with Dunkin' Brands, where we'll hear from Scott Hudler, VP, Global Consumer Engagement.
DETAILS:Tuesday, July 19th, 2016