CREATIVE CONCEPTS: Summer 2016
DATES: June 15, 22, 29, July 13, 20, 27, August 3, 10
INSTRUCTORS: Jennifer Putnam, Timothy Parcell, Chris Lee, Pete Valle, George Koukkos, Ryan Raulie, Sarah Meech, Marie Rockett, and Meg Gallimore
AUDIENCE: Aspiring Copywriters and Art Directors in the early stages of their career
PRICE: $550 member | $695 non-member
LOCATION: Allen & Gerritsen, 2 Seaport Lane, Boston, MA 02210
The industry has radically changed in the last five years. The bid idea is no longer just about creating something that fits in a box. It's about making new boxes to create the stories and experiences that make a positive impact in the world.
This eight-week course invites young creatives to imagine "what's next" in the value exchange between people and brands. Passionate and seasoned professionals will coach, critique, and collaborate with you as you explore ideas across different mediums with a singular purpose.
Each week, students will hear from creative directors and partners in strategy, engagement and innovation share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work as they develop their ideas for class assignments and their personal portfolios.
Classes meet once a week in the evening for two hours over a period of nine weeks (the week of July 4th will be a break). Themes that will be explored:
- Understanding creative strategy and concepting
- The Big Idea
- Thinking inside the box / Thinking outside the box
- Making work that works
- Selling and presenting yourself and your ideas
- Addressing your clients' real business problem
* Registration is non-refundable