Events

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Our Events Calendar shows everything that's going on with the club. Dates Subject to Change. So Watch for Invitations for Final Date Announcements.

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Upcoming events

    • 31 Mar 2015
    • 12:00 PM - 5:00 PM
    • 5 Longfellow Place, Boston, MA

    SOCIAL MEDIA: Brand Lessons from the Political Battlefield

    DATE: March 31, 2015

    TIME: 12:00PM - 5:00PM  (includes lunch)

    TRAINER: Steve Johnston, Political Brand Strategist

    AUDIENCE:  Anyone responsible for growing and managing a brand's online presence

    PRICE: $399 member | $499 non-member 

    LOCATION: 5 Longfellow Place, Boston

    Consumer brands can increasingly benefit from lessons learned in the rough-and-tumble world of political campaigns. Every company from the largest corporation to the leanest startup is under pressure to sell and grow everyday. For them, every day is Election Day. How will your brand survive and thrive in today’s fast-paced, always-on environment? How will you win The Campaign?

    “Brand Lessons from the Political Battlefield” will outline battle-tested, cutting-edge strategies from the political battlefield that can help you take your brand’s use of digital media and social media to the next level. We’ll review some real-world examples where these tactics worked, look at applications of these principles in the consumer brand world, and set you loose to develop your own game plan that you can begin applying immediately to win The Campaign.

    Key Topics:

    • Focusing efforts through the acquisition marketing lens
    • Turning customers into advocates through engagement
    • Building meaningful customer relationships through video
    • Creating and curating better content
    • Fostering community among your fans
    • Targeting and testing to maximize ROI and achieve your OKRs

    • 07 Apr 2015
    • 12:00 PM - 5:00 PM
    • Seaport World Trade Center, 200 Seaport Blvd, Boston, MA 02210


    The Ad Club’s premier Travel marketing event will explore the growing and rapidly evolving industries of travel and tourism. From the impact of mobile, to millennial travel, and the sharing economy, this half-day conference will focus on the trends, changes, and innovation affecting the travel industry.


    DETAILS:
    Date: Tuesday, April 7th
    Location: Seaport World Trade Center | 200 Seaport Blvd
    Time: 12:00PM-5:00PM

    TICKETS:
    Member: $125
    Member Table: $1,125

    Non-Member: $175
    Non-Member Table: $1,600

    tickets are non-refundable
    • 13 Apr 2015
    • 1:00 PM - 7:00 PM
    • Fenway Park, Yawkey Way, Boston, MA 02215

    2015 ANNUAL AD CLUB OPENING DAY CELEBRATION!

    On Monday, April 13th, the Boston Red Sox will play their first home game of the 2015 baseball season against the Nationals at Fenway Park. Join us as we celebrate the start of baseball season in Boston!

    Each ticket includes a seat at the game and admission to our famous pre-game party two hours before game time (including unlimited beer & wine and all-you-can-eat lunch buffet).

    DETAILS:
    Fenway Park | Yawkey Way | Boston, MA

    1:05PM: Pre-Game Party (Champion's Club, Ground Level, Between Gates B & C)

    3:05PM: First Pitch of the 2015 season

    TICKETS: 
    Members: $250 all-inclusive

    Non-Members: $300 all-inclusive

    TICKET PICK-UP:
    April 6th- April 10th | 
    The Ad Club

    Tickets will be available for pick-up at The Ad Club offices at 22 Batterymarch Street, Boston, from April 6th- April 10th. Tickets will not be available for pick-up the day of the game.

    * Tickets are non-refundable

    QUESTIONS:                                                                        Please contact Christen Stumpf with any questions: christen@adclub.org / 617-262-1100 ext 107 


    • 16 Apr 2015
    • 9:30 AM - 4:30 PM
    • TBD, Boston

    COPYWRITING ESSENTIALS+

    DATE: April 16, 2015

    TIME: 9:30AM-4:30PM

    TRAINER: Daisy Scott, Award-Winning Writer

    AUDIENCE:  Junior to mid-level copywriters from internal or external agenices

    PRICE: $550 member | $640 non-member 

    LOCATION: TBD, Boston

    How do you get someone’s attention? How do you hold it for a nanosecond longer? Why should a consumer listen to you? What’s the difference between a feature and a benefit? Does it matter? Where can you find ideas?  This full-day course covers essential elements of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. Participants will analyze what works and what doesn’t. They’ll learn techniques that will move them more effectively through strategies and make concepting more productive, drafts stronger, and their final product harder working. This workshop will provide the opportunity to look at and learn from the good, the bad, and those ugly projects we all have to face.

    Key Topics:


    • Understand the major elements of persuasive writing
    • Learn and practice techniques that lead to good copy
    • Learn to mine strategies for nuggets of strong communication
    • Understand and practice what makes a voice or brand
    • Practice working with visuals
    • Practice editing and catching grammar errors
    • Learn to adapt messages to different media
    • Add to your writing toolkit
    • 28 Apr 2015
    • 8:30 AM - 10:00 AM
    • Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

    Join us Tuesday, April 28th for a CMO Breakfast with Drizly, where we'll hear from Nick Rellas, Co-Founder & CEO.

    DETAILS:
    Tuesday, April 28, 2015

    8:30AM: Registration and Breakfast
    9:00AM: Presentation and Q&A

    Member Tickets: $55 
    Non-Member Tickets: $75 

    *Tickets are non-refundable

    NEW LOCATION!
    Google, Cambridge
    355 Main Street, 5th Floor
    Cambridge, MA 02142

    Click here for location and directions. 

    Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 



    • 29 Apr 2015
    • 6:00 PM - 8:00 PM
    • TBD, Boston

    MEIDA: Getting Creative and Making the Most of Digital

    DATES: April 29 | May 6, 13, 20

    TIME: 6:00PM-8:00PM

    TRAINER: Debbie Haggerty, Founder and Owner of Mediaworks

    AUDIENCE:  Anyone interested in learning about the latest trends in print, broadcast, and digital

    PRICE: $550 member | $640non-member 

    LOCATION: SapientNitro, 131 Dartmouth Street, Boston

    Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In these sessions we will explore the current spectrum of media options, review Maven-worthy case studies, and plant challenges to elicit from the group examples of why media is the other creative department.Luck favors the prepared.

    This hands on four part class will explore the following topic areas:

    • Architecture - the four main phases of plan development
    • Case Study - shining examples of media at work
    • The Tools - what you need to know about media today
    • Engage/Build - Problem solve with current Client challenges

    Participants will be involved in small group discussions and design/build solution-based media programs to share with the larger group.

    • 30 Apr 2015
    • 11:30 AM - 1:30 PM
    • TBD, Boston
    • 7

    LEADERSHIP: Maximizing Strengths for Women Executives

    DATES: April 30 | May 7, 14, 21, 28 | June 4

    TIME: 11:30AM-1:30PM | 10:30AM-2:30PM on Week 3 (lunch included)

    TRAINER: Colleen Boselli, Principal at Strength Catalyst Partners

    AUDIENCE:  Senior Level Women Executives (limited to 8) 

    PRICE: $1,650 member | $1,850 non-member 

    LOCATION: TBD, Boston

    Women executives face unique challenges in the workplace as they “lean in,” leverage their strengths and juggle many demands. This seminar will deliver big dividends in leadership effectiveness, career development and work/life balance. Through this powerful program, high potential female executives will grow and learn through strengths assessments, personal reflection, sharing of ideas, reading, discussion and co-coaching.

    Key Topics:


    • The strength-based approach to your leadership and management style
    • Spotting strengths; maximizing your roles and values
    • Deepening Awareness of your own strengths using the Realise2 Assessment
    • Recognizing and Creative Strong Movements
    • Identifying and maximizing strengths in others
    • Managing relationships/Building communities
    • 30 Apr 2015
    • 6:00 PM - 8:00 PM
    • SapientNitro, 131 Dartmouth Street, Boston, MA

    CREATIVE CONCEPTS: What's the Big Idea?

    DATES: April 30 | May 7, 14, 21 | June 4, 11, 18, 25

    TIME: 6:00PM-8:00PM

    TRAINER: Timothy Parcel, Associate Director, SapientNitro (plus guest speakers)

    AUDIENCE:  Aspiring Copywriters and Art Directors in the early stages of their career

    PRICE: $550 member | $695 non-member 

    LOCATION: SapientNitro, 131 Dartmouth Street, Boston

    Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.

    This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.

    Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.

    Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:

    • Understanding creative strategy and concepting
    • The Big Idea
    • Creating strategies and concepts
    • Thinking inside the box, thinking outside the box
    • Selling and presenting yourself and your ideas
    • Addressing your clients' real business problems
    • 07 May 2015
    • 9:00 AM - 4:00 PM
    • TBD, Boston

    ACCOUNT MANAGEMENT BOOTCAMP

    DATE: May 7, 2015

    TIME: 9:00AM-4:00PM

    TRAINER: Marta Stiglin, Principal at Stiglin Consulting

    AUDIENCE:  Junior to mid-level account managers

    PRICE: $550 member | $640non-member 

    LOCATION: TBD, Boston

    Through a blend of rich content, group exercises, role-plays and coaching, this full-day workshop targets real-world challenges and situations that account managers face in their daily interactions with clients, creative contributors and other agency colleagues. 

    What is the value of an account manager’s role? What does it take to be successful? This hands-on, interactive session covers everything from basics to best practices including the skills, behaviors and attitudes necessary to excel in account management today.

    Key Topics:

    • The role of account management in the agency
    • What you should know about your clients 
    • Articulating program objectives and strategies 
    • Navigating project cycles and critical paths
    • Principles of partnership in working with clients

    Testimonials:

    “This class addresses issues seen within an agency and with clients. It’s what you learn from experience, not from school. I think anyone would find this beneficial.” 

     - Olga Panagopoulos, Marketing Coordinator, Allen & Gerritsen

    “This class helped me reaffirm that I am in the right field, helped me get a better sense of obstacles other account managers face, and left me with some great new skills that I can bring back to the agency. I definitely recommend it to new account managers or those that are looking to brush up on their skills.”

    - Ashley Hopkins, Account Manager, HCC Marketing, Inc.

    "A fast-paced course that held my attention all day."

    -Sara Stone, Account Executive , IDEXX Laboratories 

    • 12 May 2015
    • 5:00 PM - 9:00 PM
    • The State Room, 60 State Street, 33rd Floor, Boston MA 02109




    Celebrating its 19th year, The Rosoff Awards have come to stand not only for inclusion and meaningful diversity practice, but for smart companies and individuals who are successfully changing the face of Boston. Past winners have represented many industries, from finance to healthcare to education to advertising.

    Join us on Tuesday, May 12th at The State Room to celebrate the diversity champions across Boston. 

    DETAILS:
    Tuesday, May 12th
    5:00PM-9:00PM
    The State Room
    60 State Street
    Boston, MA 02109

    TICKETS:
    Member: $225
    Member Table of 10: $2,000
    Non-Member: $275
    Non-Member Table of 10: $2,500

    Learn more about The Rosoff Awards here.

Past events

24 Mar 2015 CMO Series with Saucony
11 Mar 2015 CMO Breakfast Series with Staples
09 Mar 2015 The 2015 Women's Leadership Forum
24 Feb 2015 CMO Series with Tito's Handmade Vodka
29 Jan 2015 The Ad Club Annual Meeting
12 Jan 2015 The 2015 EDGE Conference
19 Nov 2014 CMO Breakfast Series with Tough Mudder
17 Nov 2014 The 2014 Maven Awards
07 Nov 2014 Account Management Masters
06 Nov 2014 The 54th Annual Hatch Awards
28 Oct 2014 CMO Breakfast Series with b.good
15 Sep 2014 Media Innovation Day
16 Jul 2014 Sports Marketing Summit
26 Jun 2014 Brand-a-thon
13 Jun 2014 Account Management Essentials
29 May 2014 CMO Breakfast Series with AXA
13 May 2014 The 18th Annual Rosoff Awards
07 May 2014 Copywriting Essentials + Workshop
29 Apr 2014 CMO Breakfast Series with IBM
17 Apr 2014 Writing Creative Briefs That Work
04 Apr 2014 The Ad Club Opening Day 2014
31 Mar 2014 CMO Breakfast Series with Care.com
26 Mar 2014 Creative Concepts
19 Mar 2014 The 2014 Women's Leadership Forum
27 Feb 2014 CMO Breakfast Series with Santander
12 Feb 2014 The Ad Club Annual Meeting
12 Feb 2014 The Ad Club Annual Meeting
28 Jan 2014 Professional Development: Selling Creative
13 Jan 2014 The 2014 EDGE Conference: Branded in Boston
25 Nov 2013 CMO Breakfast Series with Trip Advisor
24 Sep 2013 CMO Breakfast with Anheuser Busch
19 Sep 2013 Media Innovation Day
30 Jul 2013 Copywriting Essentials+ Workshop
26 Jun 2013 The 100th Anniversary Gala
25 Jun 2013 CMO Breakfast Series with Bank of America
14 May 2013 The 17th Annual Rosoff Awards
10 May 2013 Account Management Essentials
30 Apr 2013 Writing Creative Briefs that Work
30 Apr 2013 CMO Breakfast Series with Converse
27 Mar 2013 CMO Breakfast Series with Jack Daniel's
21 Mar 2013 The 2013 Women's Leadership Forum
13 Mar 2013 Creative Concepts
05 Mar 2013 CMO Breakfast with E*TRADE in NYC
13 Feb 2013 CMO Breakfast with IBM in NYC
31 Jan 2013 CMO Breakfast Series with Blue Cross Blue Shield
29 Nov 2012 Sports & Entertainment: A Marketing Summit
15 Nov 2012 Selling Creative
13 Nov 2012 Leadership In Action
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
16 Oct 2012 The 52nd Hatch Awards
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Sep 2012 Media Innovation Day
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
26 Jun 2012 The Lures of Retail
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
15 May 2012 The 16th Annual Rosoff Awards
10 May 2012 I've Got Game Awards Show
03 May 2012 The 2012 Women's Leadership Forum
26 Apr 2012 CMO Breakfast Series with Life is good
24 Apr 2012 The Ad Club Annual Meeting
23 Apr 2012 Social TV
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
13 Apr 2012 The Ad Club Opening Day 2012
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
06 Feb 2012 "The New Currency" Financial Marketing Summit
31 Jan 2012 CMO Breakfast Series with L.L. Bean
25 Jan 2012 The NON-Event
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
06 Oct 2011 The 51st Hatch Awards
29 Sep 2011 CMO Breakfast Series with Staples
22 Sep 2011 Media Innovation Day
25 Aug 2011 CMO Breakfast Series with Welch's
28 Jul 2011 Meet the Hatch Judges
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 Essentials of Account Management
23 Jun 2011 CMO Breakfast Series with XEROX
20 Jun 2011 Breaking the Retail Code Pre-Event: AMP Agency’s "Inside the Buy" Live Webinar
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
26 May 2011 Come to Your Census
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
11 Jan 2011 SOLD OUT: Breakfast with Andrew Benett
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 Essential Communication Skills & Strategies
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
14 Oct 2010 The 50th Annual Hatch Awards
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
30 Sep 2010 Ad Club Book Club: Series Discount
29 Sep 2010 Creative Concepts
28 Sep 2010 Clinked In: Arnold Worldwide
21 Sep 2010 CMO Breakfast Series with Jet Blue
16 Sep 2010 Media Innovation Day
26 Aug 2010 CMO Breakfast Series with Reebok
17 Aug 2010 Clinked In: Jack Morton Worldwide
13 Aug 2010 Maven Awards Entry Deadline
29 Jul 2010 Citywide SCVNGR Trek to Find the 2010 Hatch Judges
12 Jul 2010 Clinked In: AMP Agency
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
24 Jun 2010 2010 Edge Conference - BIB
10 Jun 2010 Clinked In: Soundtrack/Finish Edit
27 May 2010 CMO Breakfast Series: Growing Your Brand
18 May 2010 The 14th Annual Rosoff Awards
03 May 2010 Clinked In: Uncle Pete's
08 Apr 2010 Clinked In: PJA
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
04 Apr 2010 Boston Redsox vs. New York Yankees Opening Day
24 Mar 2010 Women's Leadership Forum
16 Mar 2010 Magazine Day
11 Mar 2010 Clinked In: Mullen
25 Feb 2010 CMO Breakfast Series: Reinventing Your Brand
28 Jan 2010 The Ad Club Annual Meeting
25 Jan 2010 Clinked In: Hill Holliday
07 Dec 2009 The 2009 Ad Club Holiday Party
01 Dec 2009 I Have To Make A What?
01 Dec 2009 Three Social Media Strategies
17 Nov 2009 EDGE Conference
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
06 Oct 2009 The 49th Annual Hatch Awards
28 Sep 2009 ClinkedIn: Umbria Prime
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
17 Sep 2009 First Annual Maven Awards & Media Auction Kick Off
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
10 Aug 2009 In and Out of Market: Arnold & MPG/Media Contacts on Amtrak
05 Aug 2009 All About Crowdsourcing
03 Aug 2009 2009 Media Auction Rally
15 Jul 2009 The Ad Club TweetUp
14 Jul 2009 The Ad Club & The MA Film Tax Credit
13 Jul 2009 ClinkedIn: NEW ART on Newbury
22 Jun 2009 The Ad Club Reunion
08 Jun 2009 Here's the Pitch: John Hancock & Hill Holliday
08 Jun 2009 Mentor Kickoff Breakfast
29 May 2009 Hatch Entries Deadline
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall
07 Apr 2009 Red Sox Opening Day with The Ad Club
23 Mar 2009 The 13th Annual Rosoff Awards
18 Mar 2009 Magazine Day
25 Feb 2009 Radio Day

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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