CMO Breakfast with Aetna Join Robert Mead, Senior Vice President Marketing, Product and Communications at Aetna, as he discusses the evolution of their marketing plans in the next installment of our CMO Breakfast Series.
|| Robert M. Mead
Senior Vice President Marketing,
Product and Communications
Robert Mead is Senior Vice President of Marketing, Product and Communications (MP&C) for Aetna, Inc. He leads an integrated group that includes the Marketing, Research, Advertising, Product, Member Experience, Communications, Public Affairs, Thought Leadership, Corporate Social Responsibility and Community Relations functions as well as the Aetna Foundation.
Mr. Mead is responsible for driving the Aetna brand and effectively integrating messaging, products and services across all of Aetna’s constituents. He is a member of Aetna's Executive Committee, the senior governing body for the company.
Mr. Mead joined Aetna from the Brunswick Group LLP, a leading international corporate and financial communications consulting firm. Prior to joining Brunswick, he was the President of Gavin Anderson & Co., an Omnicom subsidiary and global consulting firm specializing in financial, corporate and public affairs.
In his career, Mr. Mead has consulted with many high profile organizations and corporations, including the United Nations, Caremark, United Airlines, Prudential, General Motors, Standard & Poor's and PricewaterhouseCoopers.
Mr. Mead received his Bachelor's degree and completed coursework for a Master's in Business Administration at the University of Texas. He and his wife, Katia, have two children.
Monday, February 28th 2011
Breakfast: 8:30am / Presentation: 9:00am
Member: $45 / Non-Member: $60
Save the Dates:
The Ad Club is proud to announce we will also be partnering with Microsoft for the next three CMO Breakfast Events. Be sure to mark your calendars with these dates:
Monday, March 28th 2011
Thursday, April 28th 2011
Tuesday, May 24th 2011
If you have any questions about this or any other Ad Club event please call Laura Kinson at 617.456.0427