SOLD OUT: Breakfast with Andrew Benett

  • 11 Jan 2011
  • 8:30 AM - 9:59 AM
  • The Boston College Club, 100 Federal Street, 36th Floor, Boston, MA
  • 0

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ABOUT THE EVENT:
There’s never been a more exiting time to be in the advertising industry. From the rise of the mindful consumer to the proliferation of social media to the velocity of technology change impacting businesses today, join Arnold Worldwide’s CEO Andrew Benett as he explores a handful of macro trends that are redefining how we engage with consumers and showcases some of the work that Arnold has created in response.

ANDREW BENETT
Global CEO of Arnold Worldwide &
Global Chief Strategy Officer
of Havas Worldwide


ABOUT ANDREW BENETT:

Andrew is Global CEO of Arnold Worldwide, which represents some of the world’s most renowned brands, including The Hershey Company, Jack Daniel’s, McDonald’s, New Balance, Ocean Spray and Volvo. Andrew leads Arnold's 1,200 employees across the network’s 15 offices. His career in marketing spans nearly two decades and includes hands-on experience in almost every marketing discipline and across multiple product and service categories. He has a unique understanding of marketing gained through work on the client side, in consulting and for global communications agencies.

As Global Chief Strategy Officer of Havas Worldwide, Andrew develops, communicates and executes strategic initiatives for the holding company’s agencies and clients.

Before joining Arnold Worldwide, Andrew was Co-CEO of Euro RSCG New York and Global Chief Strategy Officer of Euro RSCG Worldwide. As Co-CEO, he achieved double-digit revenue growth and was responsible for running the flagship office, managing a staff of 500 employees and billings of over $2 billion. He also co-led the seamless integration of the digital/CRM agency, resulting in one of the largest and fastest growing fully integrated agencies in North America.

Andrew joined Euro RSCG Worldwide in 2004 as Global Chief Strategy Officer, responsible for 250 strategic planners across 233 offices.

Prior to joining Euro RSCG, Andrew was EVP, Executive Director, Strategy and Innovation, at FutureBrand. He began his advertising career at McCann-Erickson in strategic planning.

Throughout his career, Andrew has received some of the industry’s most esteemed honors. He has been selected for AAF’s Advertising Hall of Achievement, honoring innovators under the age of 40 (2010), Boston Business Journal’s “40 Under 40” (2010) and Crain’s New York Business’s “40 Under 40” (2009). Andrew is a frequent contributor to the Financial Times, Brandweek, CNBC, CNN, and speaks regularly on the topics of corporate branding and marketing innovation. He is also co-author of two marketing books, Consumed: Rethinking Business in the Era of Mindful Spending and Good for Business.

Outside of work, Andrew sits on the Board of Directors of Make-A-Wish Foundation International. He is a graduate of Georgetown University’s College of Arts and Sciences and is married with two young sons.
 

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