Events

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Our Events Calendar shows everything that's going on with the club. Dates Subject to Change. So Watch for Invitations for Final Date Announcements.

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Upcoming events

    • 30 Nov 2017
    • 9:30 AM - 4:30 PM
    • Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA
    • 3
    Register


    Copywriting Essentials

    DATE: November 30, 2017

    TIME:  9:30AM- 4:30PM

    INSTRUCTORS:  Daisy Scott, Creative Director

    PRICE: $550 member / $640 non-member

    LOCATION: Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA

    ABOUT THIS COURSE: 

    This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Do bring in a project that’s giving you agita. It’ll be part of our practical problem-solving!

    What we cover:

    • Mining strategies

    • Concepting

    • Working with visuals

    • Elements of tone

    • A bit of editing and grammar where necessary!

    WHO SHOULD TAKE THIS COURSE?:

    Junior to mid-level Copywriters for internal to external agencies.


    *Registration is non-refundable

    • 07 Dec 2017
    • 1:00 PM - 5:00 PM
    • Digilant, 2 Oliver Street, Boston
    • 13
    Register

    Decoding Programmatic

    DATE: December 7, 2017
    TIME:  1:00 - 5:00 pm
    INSTRUCTOR:  Katie Akhlopkava, Director of Product at Digilant
    PRICE: $450 member / $525 non-member
    LOCATION: Digilant, 2 Oliver Street, Boston

     ABOUT THIS COURSE: 

    As Programmatic buying continues to become a key component of the marketing mix, it’s more important that ever for marketers to become proficient in the ways in which audiences consume their media as well as the way advertising is bought.

    In this course we’ll explore the evolution of programmatic advertising.  This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks.  We’ll also review the different types of transactions like First price/ second price auctions, private marketplaces, preferred deals and programmatic direct.

    We will then identify the relationships between the elements and illustrate the flow of real-time media through the “programmatic pipes.” Whether you are buying or selling programmatic media you need to understand inventory types and quality, data sources and audience segmentation, and the structure of the auction process and bidding.

    Lastly we will cover the latest buzzwords related to programmatic buying such as brand safety, viewability, ad blockers, transparency and header bidding.

     After this course, you will be able to:
    · Demonstrate use of appropriate terminology for programmatic technologies and tools

    · Strategically assess investments in programmatic solutions
    · Make more effective decisions about programmatic media strategies and partners

    At the completion of the course, participants will all receive complimentary logins to over 40 e-learning videos on the Digilant University platform, which will reinforce many of the topics covered in this class.

    For any questions please contact Molly Sullivan at molly@adclub.org.

    *Registration is non-refundable

    • 13 Dec 2017
    • 8:30 AM - 10:00 AM
    • Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142
    Register

    Join us Wednesday, December 13 for a CMO Breakfast with Eastern Bank, where we'll hear from Paul Alexander, Chief Marketing and Communications Officer.

    DETAILS:
    Wednesday, December 13, 2017

    8:30AM: Registration and Breakfast
    9:00AM: Presentation and Q&A

    Member Tickets: $65 
    Non-Member Tickets: $90


    LOCATION:
    Google, Cambridge
    355 Main Street, 5th Floor
    Cambridge, MA 02142

    Click here for location and directions. 

    Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

    * Tickets are non-refundable

    Any questions please contact Meredith Frechette at meredith@adclub.org.



    • 25 Jan 2018
    • 1:00 PM - 5:00 PM
    • MMB, 580 Harrison Ave., #102, Boston
    • 0

    Developing Digital Marketing Strategies

    DATE: January 25, 2018
    TIME:  1:00 - 5:00 pm
    INSTRUCTOR:  Michelle McCudden, Digital Director
    PRICE: $450 member / $525 non-member
    LOCATION: MMB, 580 Harrison Ave., #102, Boston

     ABOUT THIS COURSE: 

    In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand. And, they’re empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.

    In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We’ll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create positive user experiences.

    After this course, you will be able to:

    • Understand how to begin building a digital marketing strategy
    • Identify the reasons behind changes in user behavior along the consumer journey
    • Brainstorm marketing tactics that create positive user experiences
    • Articulate consumer attitudes and use-cases for each main digital marketing channel

    Pre-requisites: Basic familiarity with email, SEO/SEM, blogs, influencer marketing, social media channels (Facebook, Twitter, Instagram, Pinterest, etc.), messaging apps (Snapchat, WhatsApp, Messenger), display, and native advertising. We will not be reviewing a 101 of these platforms in this course; we will be exploring their strategic applications and roles within digital marketing campaigns.

    For any questions please contact Molly Sullivan at molly@adclub.org.

    *Registration is non-refundable

    • 28 Feb 2018
    • 8:30 AM - 10:00 AM
    • Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142
    Register

    Join us Wednesday, February 28 for a CMO Breakfast with New Balance, where we'll hear from Chris Davis, VP, Global Marketing.

    DETAILS:
    Wednesday, February 28, 2018

    8:30AM: Registration and Breakfast
    9:00AM: Presentation and Q&A

    Member Tickets: $65 
    Non-Member Tickets: $90


    LOCATION:
    Google, Cambridge
    355 Main Street, 5th Floor
    Cambridge, MA 02142

    Click here for location and directions. 

    Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

    * Tickets are non-refundable

    Any questions please contact Meredith Frechette at meredith@adclub.org.



Past events

14 Nov 2017 CMO Breakfast with Aetna
09 Nov 2017 Professional Development: Writing Creative Briefs That Lead to Brilliance
02 Nov 2017 The 57th Annual Hatch Awards
19 Oct 2017 Professional Development: Social Media Analytics
18 Oct 2017 CMO Breakfast with Tumi
11 Oct 2017 2017 Media Innovation Day & Maven Awards
04 Oct 2017 Professional Development: Managing Up, Down and Sideways
21 Sep 2017 Professional Development: Creative Concepts, Fall 2017
20 Sep 2017 CMO Breakfast with DraftKings
19 Sep 2017 Going from Good to Great in Account Management
22 Aug 2017 CMO Breakfast with MassMutual
17 Aug 2017 2017 Brandathon - Live Stream Seating
17 Aug 2017 2017 Brandathon
25 Jul 2017 Professional Development: Developing Digital Marketing Strategies
11 Jul 2017 Professional Development: Creative Concepts, Summer 2017
28 Jun 2017 Professional Development: Copywriting Essentials
21 Jun 2017 CMO Breakfast with John Hancock
25 May 2017 CMO Breakfast with athenahealth
10 May 2017 Professional Development: Developing and Leading High-Performing Teams
26 Apr 2017 CMO Breakfast with Shinola
06 Apr 2017 Professional Development: Writing Creative Briefs That Lead to Brilliance
03 Apr 2017 The Ad Club Opening Day 2017
30 Mar 2017 Professional Development: Creative Concepts, Spring 2017
29 Mar 2017 CMO Breakfast with Keds
23 Mar 2017 Professional Development: Selling Social Media to Key Stakeholders
16 Mar 2017 2017 Women's Leadership Forum
02 Mar 2017 Professional Development: Developing Digital Marketing Strategies
02 Mar 2017 CMO Breakfast with Bose
16 Feb 2017 Professional Development: Managing Up, Down and Sideways
26 Jan 2017 Professional Development: Social Media Analytics
25 Jan 2017 CMO Breakfast with Planet Fitness
30 Nov 2016 CMO Breakfast with CVS Health
10 Nov 2016 Professional Development: Content Marketing 201
26 Oct 2016 The 56th Annual Hatch Awards
21 Oct 2016 Professional Development: Copywriting Essentials+
20 Oct 2016 Professional Development: Building Digital Marketing Strategies
18 Oct 2016 Professional Development: Creative Concepts, Fall 2016
28 Sep 2016 Professional Development: Introduction to UX Design
27 Sep 2016 CMO Breakfast with Rue La La
15 Sep 2016 2016 Media Innovation Day & Maven Awards - Winners
15 Sep 2016 2016 Media Innovation Day & Maven Awards
24 Aug 2016 CMO Breakfast with Fenway Sports Management
18 Aug 2016 2016 Brandathon
28 Jul 2016 2016 Data Dive Event
26 Jul 2016 CMO Breakfast with Dunkin' Brands
22 Jun 2016 CMO Breakfast with Raytheon
15 Jun 2016 Professional Development: Creative Concepts, Summer 2016
13 Jun 2016 2016 Health & Wellness Event
08 Jun 2016 Professional Development: Stepping Up To Management
25 May 2016 CMO Breakfast with Reebok
20 May 2016 Professional Development: Measuring for ROI, Social Media
02 May 2016 The 20th Annual Rosoff Awards
26 Apr 2016 Professional Development: Designing the Right Social Content
11 Apr 2016 The Ad Club Opening Day 2016
07 Apr 2016 Professional Development: Creative Concepts, Spring 2016
31 Mar 2016 Professional Development: Maximum Strengths for Leadership
22 Mar 2016 CMO Breakfast with LogMeIn
04 Mar 2016 Professional Development: Social & Content Strategies
01 Mar 2016 2016 Women's Leadership Forum
25 Feb 2016 Professional Development: Copywriting Essentials+
24 Feb 2016 CMO Breakfast with Dressbarn
01 Feb 2016 Professional Development: Creative Concepts, Winter 2016
22 Jan 2016 CMO Breakfast with Hasbro
11 Dec 2015 CMO Breakfast with Bank of America
02 Dec 2015 Professional Development: U/X Design
18 Nov 2015 The 2015 Maven Awards
13 Nov 2015 CMO Breakfast with Vistaprint
29 Oct 2015 Professional Development: So You Want to Be an Account Supervisor?
29 Oct 2015 CMO Breakfast with Wayfair
28 Oct 2015 Professional Development: Copywriting Essentials+
21 Oct 2015 The 55th Annual Hatch Awards
20 Oct 2015 Professional Development: Maximum Strengths for Leadership
07 Oct 2015 Professional Development: Building a Strong Media Plan
30 Sep 2015 CMO Breakfast with Velcro
21 Sep 2015 2015 Media Innovation Day- SOLD OUT
15 Sep 2015 Professional Development: Creative Concepts
19 Aug 2015 CMO Breakfast with Akamai
06 Aug 2015 2015 Brandathon
15 Jul 2015 CMO Breakfast with PUMA
18 Jun 2015 Professional Development: 8 To Great
04 Jun 2015 Professional Development: Master Class with Fran Kelly
07 May 2015 Professional Development: Account Management Bootcamp
30 Apr 2015 Professional Development: Creative Concepts
30 Apr 2015 Professional Development: Leadership for Women
29 Apr 2015 Professional Development: Digital Media
28 Apr 2015 CMO Series with Drizly
16 Apr 2015 Professional Development: Copywriting Essentials+
13 Apr 2015 The Ad Club Opening Day 2015
07 Apr 2015 Travel Marketing Event
31 Mar 2015 Professional Development: Social Media
24 Mar 2015 CMO Series with Saucony
11 Mar 2015 CMO Breakfast Series with Staples
24 Feb 2015 CMO Series with Tito's Handmade Vodka
29 Jan 2015 The Ad Club Annual Meeting
12 Jan 2015 The 2015 EDGE Conference
19 Nov 2014 CMO Breakfast Series with Tough Mudder
17 Nov 2014 The 2014 Maven Awards
07 Nov 2014 Account Management Masters
28 Oct 2014 CMO Breakfast Series with b.good
16 Jul 2014 Sports Marketing Summit
26 Jun 2014 Brand-a-thon
13 Jun 2014 Account Management Essentials
29 May 2014 CMO Breakfast Series with AXA
07 May 2014 Copywriting Essentials + Workshop
29 Apr 2014 CMO Breakfast Series with IBM
17 Apr 2014 Writing Creative Briefs That Work
04 Apr 2014 The Ad Club Opening Day 2014
31 Mar 2014 CMO Breakfast Series with Care.com
26 Mar 2014 Creative Concepts
27 Feb 2014 CMO Breakfast Series with Santander
12 Feb 2014 The Ad Club Annual Meeting
12 Feb 2014 The Ad Club Annual Meeting
28 Jan 2014 Professional Development: Selling Creative
13 Jan 2014 The 2014 EDGE Conference: Branded in Boston
25 Nov 2013 CMO Breakfast Series with Trip Advisor
24 Sep 2013 CMO Breakfast with Anheuser Busch
30 Jul 2013 Copywriting Essentials+ Workshop
26 Jun 2013 The 100th Anniversary Gala
25 Jun 2013 CMO Breakfast Series with Bank of America
10 May 2013 Account Management Essentials
30 Apr 2013 Writing Creative Briefs that Work
30 Apr 2013 CMO Breakfast Series with Converse
27 Mar 2013 CMO Breakfast Series with Jack Daniel's
13 Mar 2013 Creative Concepts
05 Mar 2013 CMO Breakfast with E*TRADE in NYC
13 Feb 2013 CMO Breakfast with IBM in NYC
31 Jan 2013 CMO Breakfast Series with Blue Cross Blue Shield
29 Nov 2012 Sports & Entertainment: A Marketing Summit
15 Nov 2012 Selling Creative
13 Nov 2012 Leadership In Action
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
26 Jun 2012 The Lures of Retail
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
10 May 2012 I've Got Game Awards Show
26 Apr 2012 CMO Breakfast Series with Life is good
24 Apr 2012 The Ad Club Annual Meeting
23 Apr 2012 Social TV
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
13 Apr 2012 The Ad Club Opening Day 2012
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
06 Feb 2012 "The New Currency" Financial Marketing Summit
31 Jan 2012 CMO Breakfast Series with L.L. Bean
25 Jan 2012 The NON-Event
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
06 Oct 2011 The 51st Hatch Awards
29 Sep 2011 CMO Breakfast Series with Staples
22 Sep 2011 Media Innovation Day
25 Aug 2011 CMO Breakfast Series with Welch's
28 Jul 2011 Meet the Hatch Judges
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 Essentials of Account Management
23 Jun 2011 CMO Breakfast Series with XEROX
20 Jun 2011 Breaking the Retail Code Pre-Event: AMP Agency’s "Inside the Buy" Live Webinar
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
26 May 2011 Come to Your Census
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
11 Jan 2011 SOLD OUT: Breakfast with Andrew Benett
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 Essential Communication Skills & Strategies
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
14 Oct 2010 The 50th Annual Hatch Awards
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
30 Sep 2010 Ad Club Book Club: Series Discount
29 Sep 2010 Creative Concepts
28 Sep 2010 Clinked In: Arnold Worldwide
21 Sep 2010 CMO Breakfast Series with Jet Blue
16 Sep 2010 Media Innovation Day
26 Aug 2010 CMO Breakfast Series with Reebok
17 Aug 2010 Clinked In: Jack Morton Worldwide
13 Aug 2010 Maven Awards Entry Deadline
29 Jul 2010 Citywide SCVNGR Trek to Find the 2010 Hatch Judges
12 Jul 2010 Clinked In: AMP Agency
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
24 Jun 2010 2010 Edge Conference - BIB
10 Jun 2010 Clinked In: Soundtrack/Finish Edit
27 May 2010 CMO Breakfast Series: Growing Your Brand
18 May 2010 The 14th Annual Rosoff Awards
03 May 2010 Clinked In: Uncle Pete's
08 Apr 2010 Clinked In: PJA
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
04 Apr 2010 Boston Redsox vs. New York Yankees Opening Day
16 Mar 2010 Magazine Day
11 Mar 2010 Clinked In: Mullen
25 Feb 2010 CMO Breakfast Series: Reinventing Your Brand
28 Jan 2010 The Ad Club Annual Meeting
25 Jan 2010 Clinked In: Hill Holliday
07 Dec 2009 The 2009 Ad Club Holiday Party
01 Dec 2009 I Have To Make A What?
01 Dec 2009 Three Social Media Strategies
17 Nov 2009 EDGE Conference
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
06 Oct 2009 The 49th Annual Hatch Awards
28 Sep 2009 ClinkedIn: Umbria Prime
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
17 Sep 2009 First Annual Maven Awards & Media Auction Kick Off
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
10 Aug 2009 In and Out of Market: Arnold & MPG/Media Contacts on Amtrak
05 Aug 2009 All About Crowdsourcing
03 Aug 2009 2009 Media Auction Rally
15 Jul 2009 The Ad Club TweetUp
14 Jul 2009 The Ad Club & The MA Film Tax Credit
13 Jul 2009 ClinkedIn: NEW ART on Newbury
22 Jun 2009 The Ad Club Reunion
08 Jun 2009 Here's the Pitch: John Hancock & Hill Holliday
08 Jun 2009 Mentor Kickoff Breakfast
29 May 2009 Hatch Entries Deadline
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall
07 Apr 2009 Red Sox Opening Day with The Ad Club
23 Mar 2009 The 13th Annual Rosoff Awards
18 Mar 2009 Magazine Day
25 Feb 2009 Radio Day

© The Ad Club 2017
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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