Account Management Essentials

  • 13 Jun 2014
  • The Ad Club, 22 Batterymarch Street, Boston MA 02109
  • 10

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ACCOUNT MANAGEMENT ESSENTIALS 

Date: June 13, 2014 

Time: 8:30 am - 4:30 pm 

Trainer: Marta Stiglin

Audience: Entry to mid-level account managers working for an internal agency/organization or external agency.

Price: $525 member | $595 non-member 

Location: The Ad Club, 22 Batterymarch Street, Boston MA 02109

What makes a great account manager? What’s the value of your role? How do you demonstrate it within the agency and with your clients? This interactive workshop covers everything from basics to best practices--including the skills, behaviors  and attitudes necessary to succeed in account management. 

Through a mix of detailed content, workbook exercises, facilitated discussion and participant role play, Account Management Essentials targets real-world challenges that account managers face in their daily dealings with clients, colleagues, creative contributors and others. 

Key Topics

  • Deep dive into account management and how it relates to other agency functions
  • Core competencies of an effective account manager- what it takes to be great!
  • Knowing your clients, including what clients want from an account manager
  • What constitutes a strategy, and the mechanics of project planning and workflow
  • Tools and techniques for more effective project and meeting management
  • Communication practices for managing breakdowns and building partnerships

 

"Extremely fun and informative. I left with some great new ideas and knowledge that will help me do my job better. Marta is a great presenter!" -Matt Isgro, Staples

"Reinforced some of the things I like about my job, and I was able to see I'm not alone in some things I struggle with." -Marva Lebrun, John Hancock


Marta Stiglin

Marta Stiglin started out as a designer, until one day the principal of the agency she worked for handed her a sketch on a cocktail napkin in lieu of a creative brief at which point she realized her true calling: Account Management. Marta spent much of her career as an account person on the external agency side, advancing to executive management before joining the in-house agency at Bose Corporation. At Bose, Marta led the planning and development of marketing communications for the company’s consumer products divisions, overseeing advertising and merchandising for the direct, retail and wholesale channels. Today her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their management and organizational practices to increase their competitiveness in the marketplace. Marta has been a trainer with The Ad Club’s professional development program for over 7 years. She is also a current Board Member and former Chairman of IHAF (the In-House Agency Forum) as well as a guest speaker/session facilitator for a host of industry events.

Space is limited. Register today!

Have questions about Professional Development? Contact Clare Cox at clare@adclub.org


© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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