ACCOUNT MANAGEMENT ESSENTIALS
Date: June 13, 2014
Time: 8:30 am - 4:30 pm
Trainer: Marta Stiglin
Audience: Entry to mid-level account managers working for an internal agency/organization or external agency.
Price: $525 member | $595 non-member
Location: The Ad Club, 22 Batterymarch Street, Boston MA 02109
What makes a great account manager? What’s the value of your role? How do you demonstrate it within the agency and with your clients? This interactive workshop covers everything from basics to best practices--including the skills, behaviors and attitudes necessary to succeed in account management.
Through a mix of detailed content, workbook exercises, facilitated discussion and participant role play, Account Management Essentials targets real-world challenges that account managers face in their daily dealings with clients, colleagues, creative contributors and others.
- Deep dive into account management and how it relates to other agency functions
- Core competencies of an effective account manager- what it takes to be great!
- Knowing your clients, including what clients want from an account manager
- What constitutes a strategy, and the mechanics of project planning and workflow
- Tools and techniques for more effective project and meeting management
- Communication practices for managing breakdowns and building partnerships
"Extremely fun and informative. I left with some great new ideas and knowledge that will help me do my job better. Marta is a great presenter!" -Matt Isgro, Staples
"Reinforced some of the things I like about my job, and I was able to see I'm not alone in some things I struggle with." -Marva Lebrun, John Hancock
Stiglin started out as a designer, until one day the principal of the agency
she worked for handed her a sketch on a cocktail napkin in lieu of a creative
brief at which point she realized her true calling: Account Management. Marta
spent much of her career as an account person on the external agency side,
advancing to executive management before joining the in-house agency at Bose
Corporation. At Bose, Marta led the planning and development of marketing
communications for the company’s consumer products divisions, overseeing
advertising and merchandising for the direct, retail and wholesale channels.
Today her firm, Stiglin Consulting, partners with companies to advance their
brand strategies as well as their management and organizational practices to
increase their competitiveness in the marketplace. Marta has been a trainer
with The Ad Club’s professional development program for over 7 years. She is also a current Board Member and former
Chairman of IHAF (the In-House Agency Forum) as well as a guest
speaker/session facilitator for a host of industry events.
Space is limited. Register today!
Have questions about Professional Development? Contact Clare Cox at firstname.lastname@example.org