Space is limited.
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/163111259
As media continues to fragment, marketers need every
advantage in finding and persuading their target customers.
In this interactive webinar, BzzAgent CEO Dave
Balter and Alltop Co-founder Guy Kawasaki will show
marketers how to turn expansive digital content – such as blogs,
product reviews, and online videos – into an opportunity to pinpoint
the consumers who are most likely to buy and recommend their products.
Balter and Kawasaki
will detail how to identify which content really matters to the people who
matter most, and how you can put those people to work for your brand.
Dave Balter, Founder/CEO, BzzAgent
Dave Balter is the founder and CEO
of BzzAgent, the advertising industry’s only cross-continental
word-of-mouth marketing and media network. He formed BzzAgent in
late 2001, and today 600,000 consumers have joined the company’s
network. In May of 2009, Balter led BzzAgent’s launch of
BzzScapes, an online network of consumer-created brand communities. Dave co-founded
the Word of Mouth Marketing Association (WOMMA) and authored two books on
word-of-mouth marketing, Grapevine and The Word of Mouth Manual: Volume
II. He lectures around the world on trends in word of mouth and
Guy Kawasaki, Co-founder Alltop.com
In addition to co-founding Alltop.com, Guy Kawasaki is a managing director
of Garage Technology Ventures, an early-stage venture capital firm and a
columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at
Apple Computer, Inc. Guy is the author of nine books including Reality
Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your
Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA
from Stanford University and an MBA from UCLA as well as an
honorary doctorate from Babson
Honing in on Customers and
Advocates through Digital Content
Thursday, July 16, 2009
2:00 PM - 2:45 PM EDT
After registering you will receive a confirmation email
containing information about joining the Webinar.
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Required: Mac OS® X 10.4 (Tiger®) or newer