Industry Event: Honing in on Customers and Advocates through Digital Content

  • 16 Jul 2009
  • 2:00 PM - 2:45 PM
  • Webinar

Join BzzAgent for a Webinar on July 16

Space is limited.
Reserve your Webinar seat now at:


As media continues to fragment, marketers need every advantage in finding and persuading their target customers.

In this interactive webinar, BzzAgent CEO Dave Balter and Alltop Co-founder Guy Kawasaki will show marketers how to turn expansive digital content – such as blogs, product reviews, and online videos – into an opportunity to pinpoint the consumers who are most likely to buy and recommend their products.

Balter and Kawasaki will detail how to identify which content really matters to the people who matter most, and how you can put those people to work for your brand.

Dave Balter, Founder/CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, the advertising industry’s only cross-continental word-of-mouth marketing and media network.  He formed BzzAgent in late 2001, and today 600,000 consumers have joined the company’s network.  In May of 2009, Balter led BzzAgent’s launch of BzzScapes, an online network of consumer-created brand communities. Dave co-founded the Word of Mouth Marketing Association (WOMMA) and authored two books on word-of-mouth marketing, Grapevine and The Word of Mouth Manual: Volume II.  He lectures around the world on trends in word of mouth and social media.

Guy Kawasaki, Co-founder

In addition to co-founding, Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.




Honing in on Customers and Advocates through Digital Content






Thursday, July 16, 2009






2:00 PM - 2:45 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.


System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista


Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer


Questions about this event? Contact Carla Eberle, phone number 617.451.2280, email

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