Creative Concepts

  • 13 Mar 2013
  • 6:00 PM - 8:00 PM
  • ISM, 420 Boylston Street, 6th Floor, Boston, MA 02116
  • 0

Registration


Registration is closed

Wait List: This class has sold out. To get on the wait list, email Clare Cox at clare@adclub.org .

Dates: March 13, 20, 27 & April 3, 10, 17, 24 & May 1

Time: 6:00pm-8:00pm

Location: ISM, 420 Boylston Street, 6th Floor, Boston, MA 02116

Instructors: Doug Goransson, Partner/Creative Director, Whats-It, Inc. & Dick Davis, Partner/Creative Director, Whats-It, Inc.

Registration Fee: $425 member / $475 non-member

This 8-week course provides the opportunity to build and expand your portfolio (and career) through challenging assignments. Projects involve generating ideas that solve problems and span different media. The course is led by experienced pros that teach, coach and critique along with occasional guest speakers. Classes meet once a week for two hours over a period of eight consecutive weeks.

Each week students will present their creative work in class to be critiqued by instructors. The instructors are creative professionals from the region that have worked on national and global brands. They use real world examples to illustrate successful campaign strategies and show how the creative work brings them to life in a variety of mediums.

Classes meet once each week in the evening for two hours over a period of eight consecutive weeks. 

Topics/Activities

  • Understanding creative strategy and concepting
  • The Big Idea
  • Creating strategies and concepts
  • Thinking inside the box, thinking outside the box
  • Selling and presenting yourself and your ideas

Instructors

Whats It Inc. Logo

Doug Goransson, Partner/Creative Director, Whats-It, Inc.

A committed dilettante, Doug tucked away his BA in English from Boston College and set off to work in advertising. Starting as a junior copywriter at Marvin & Leonard, Doug worked his way through several notable Boston agencies, most recently as Creative Director/Partner at Gearon Hoffman. Along the way, Doug has created branding and advertising for clients large and small, from local favorite Harpoon beer to the international financial powerhouse, Fidelity.

Dick Davis, Partner/Creative Director, Whats-It, Inc.

When you cram the mind of an artist who created ceramic sculptures in the body of a super-competitive triathlete, you get Dick Davis. A graduate of Rhode Island School of Design, Dick has worked to build a boatload of different brands in a range of Boston agencies, from junior art director at an arty boutique agency to Creative Director/Partner at Gearon Hoffman. Dick's experience includes brand imaging and advertising for clients ranging from small ski companies to international financial service giants.

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org


© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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