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Join The Ad Club and two of the industry's leading thinkers to learn about the idea of "Crowdsourcing," a revolutionary new way to create content, branding, entertainment and much more using the power of the Internet and social media.
Edward Boches, Chief Creative Officer & Chief Social Media Officer of Mullen, will interview John Winsor, VP/Executive Director, Strategy and Product Innovation at Crispin, Porter + Bogusky and an accomplished author of three books and numerous op-ed pieces. Winsor is one of the industry's leading proponents of Crowdsourcing, and will share insight into why it works, and how you can make it work for your business as well.
About Edward Boches
Chief Creative Officer/Chief Social Media Officer, Mullen
Edward is one of Mullen’s four original partners. Over the last 26 years he has helped lead the agency forward by starting our public relations group, directing our creative operations, integrating digital creative and production into all of the agency’s operations, and most recently launching our social media practice. The latter – comprised of strategy, PR, content and analytics – is both a department and a mindset working to master marketing in the new consumer-driven world. Along the way, Edward has been an award winning copywriter, a celebrated creative director, and a never-ending advocate for ideas that build brands.
You can find him on Twitter at:
His blog, Creativity_Unbound, can be found at: http://edwardboches.com/
About John Winsor
VP/Executive Director of Strategy and Innovation, CPB
John Winsor is a leading marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. He is also a respected author of Spark: Be more Innovative through Co-Creation and Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business. This fall Winsor will introduce two new books. First, Baked In: The Power of Aligning Marketing and Product Innovation, co-authored by Alex Bogusky, released in September and Flipped: How Bottom-Up Co-creation is Replacing Top-Down Innovation, released in December.
Currently, he is the VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky helping the company become the most awarded advertising agency in the world for the last two years. In 2007, Winsor sold his company, Radar Communications, to CP+B. He founded Radar in 1998 with Nike as its first client. Using strategy and academic-based market intelligence tools, Winsor helped some of the country's most progressive companies learn from key voices in their communities through methods he gleaned from his years as a journalist. Prior to founding Radar, Winsor built a magazine publishing company devoted to sports such as mountain biking, in-line skating, and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women's Sports & Fitness. Within three years he turned the magazine around and launched several other highly profitable titles and events including The Gravity Games, selling the business to Conde Nast in 1997.
He also writes a well-known blog, Cultural Radar: http://www.johnwinsor.com