Join Kathy Varney, Senior Vice President of Brand Management and Marketing Communications at Blue Cross Blue Shield of Massachusetts for our next CMO Breakfast.
You can trust BCBS of Massachusetts to provide you with a healthy breakfast to start the day! Health and wellness are just a part of making quality healthcare affordable, and that is the mission of BCBS of Massachusetts.
Come hear Kathy Varney tell you how BCBS of Massachusetts has stayed relevant in an ever-changing market and successfully maintained brand strength for over 75 years.
Thursday, January 31, 2013
8:30am: Registration and Breakfast
9:00am: Presentation and Q&A
One Memorial Drive
Cambridge, MA 02142