Creative Concepts

  • 03 Oct 2012
  • 6:00 PM - 8:00 PM
  • Digitas, 33 Arch Street, Boston MA 02110
  • 0

Registration


Registration is closed

Dates: October 3, 10, 17, 24, 31, November 7, 14, 21

Time: 6:00pm-8:00pm

Location: Digitas, 33 Arch Street, Boston, MA 02110

Instructors: Mark Chamberlain - Group Creative Director, Digitas, & Marc Gottesman - VP/Group Creative Director, Digitas. 

Registration Fee: $425 member / $475 non-member

This 8-week course provides the opportunity for advertising professionals in the early-intermediate stages of their career to expand their portfolio through challenging assignments. Projects focus on using techniques to generate ideas and solve problems. Students learn and practice how to develop effective creative solutions to communication problems. Assignments between classes are designed to help students discover how to maximize their own creative potential.

Each week students will present their creative work in class to be critiqued by instructors. The instructors are creative professionals from the region that have worked on national and global brands. They use real world examples to illustrate successful campaign strategies and show how the creative work brings them to life in a variety of mediums.

Classes meet once each week in the evening for two hours over a period of eight consecutive weeks. Space is limited to 15.

Topics/Activities

·       Understanding strategy vs. concept

·       The Big Idea

·       Thinking inside the box, thinking outside the box

·       Explore innovative ways to communicate

·       Develop and express your point of view

·       Presenting yourself and your ideas

·       Network with other copywriters and art directors

·       Meet and learn from ad industry experts

Instructors


Mark Chamberlain, Group Creative Director at Digitas

Mark Chamberlain is a Group Creative Director at Digitas, where he develops digital and social activations for Buick. Previous to joining Digitas, he worked at Mullen, creating digital and broadcast work for brands like Timberland Pro, National Grid, Stanley Tools, Orbitz and New England Aquarium. While there, he also contributed to pitch wins Foxwoods, Zappos and JetBlue. His work has been recognized at Cannes, One Show, Hatch, Webbys, TheFWA and MITX. Mark is graduate of UNH.


Marc Gottesman, VP/Group Creative Director at Digitas



Space is limited. Register, today!


Have Questions about PD? Contact Clare Cox at clare@adclub.org


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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