Yahoo! Webinar: Marketing to Hispanics in America

  • 18 Apr 2012
  • 1:00 PM - 1:45 PM
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Yahoo! Webinar: Marketing to Hispanics in America

Representing 16% of the nation’s population and about $1.5 trillion in buying power, it is important to know how to connect authentically with Hispanics today. Join The Ad Club and Yahoo!'s Director of Insight, David Iudica, for a short webinar where we will help answer these questions:
  • What drives ethnic identity for Hispanics and how does it differ between generations?
  • How does ethnicity impact their online content and advertising preferences?
  • How can you speak authentically to this audience and reflect diversity in your advertising messages?

Details
Wednesday, April 18th
1:00PM-1:45PM
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About David Iudica
Director, Strategic Insights and Research, Yahoo!

As Director, David Iudica is responsible for providing support to more than 3000 sales and marketing executives spanning the globe.  

In his role, David Iudica is responsible for digital insight initiatives designed to help Yahoo! create more meaningful connections between its advertising partners and it’s consumers. This includes overseeing Yahoo!’s community/panel of 12,000 fans as well as various other insight initiatives that span across the entire Yahoo! portfolio. Additionally, David Iudica manages marketing execution for the Insights organization at Yahoo!.

Prior to joining Yahoo! in November of 2010, Iudica also managed panels for MTV Networks, TVGuide.com and at Major League Baseball.  Iudica’s work has also been shared in conferences and on TV including the Today Show.  He graduated from St. John’s University in 2001 with a B.A. in Psychology. 


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