Essentials of Account Management

  • 21 Mar 2012
  • 8:45 AM - 4:00 PM
  • The Boston Foundation, 75 Arlington Street, South Boston Conference Room 10th Floor, Boston, MA 02116

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ESSENTIALS OF ACCOUNT MANAGEMENT
Date: March 21, 2012
Time: 8:45 am-4:00 pm
Trainer: Marta Stiglin
Audience: Anyone with at least 2 years experience in account management
Price: $495 member / $550 non-member
Location: The Boston Foundation
75 Arlington Street
South Boston Conference Room, 10th Floor
Boston, MA 02116

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices, including the skills and behaviors necessary to succeed in account service.

Through a blend of presentation, group exercises, role play and coaching, the program targets real-world challenges and situations that account managers face in their daily interactions with clients, business partners, team members, and creative partners.

Key Topics/Activities
  • What makes a great account manager
  • What clients want from their agency partner
  • How to manage expectations and strengthen relationships
  • How to break through as an expert
  • Thinking strategically, being solution-oriented
  • Bringing business partners into the process
  • Managing communications, incl. resolving conflicts


Marta Stiglin

Marta Stiglin specializes in developing integrated marketing strategies and business solutions for a variety of industries including consumer electronics, packaged goods, telecomm, high-tech, financial services, healthcare, retail and nonprofit.  Marta works with companies to help them advance their brand strategies as well as their management and organizational practices in order to increase their competitiveness in the marketplace.

Prior to launching her consulting practice, Marta held a director-level position at Bose Corporation where she led the planning and development of marketing communications in support of the company’s consumer products divisions. Her responsibilities also included oversight of the business relations and creative teams that developed all of the advertising and merchandising that drove sales for the company’s direct, retail and wholesale channels.

Before Bose, Marta held positions with two Boston-based advertising agencies. At Pamet River Partners she was vice president of account service and lead strategist for clients like the American Foundation for AIDS Research, Fannie Mae, Physicians Health Services and MCI. At Holland Mark Martin, she oversaw direct response acquisition programs, database optimization efforts and customer loyalty initiatives for clients like Polaroid, Bank of Boston and Pilot Software. 

Marta is on the Board of Directors of the In-House Agency Forum, a membership organization that supports directors and managers of in-house advertising agencies. She is also a frequent instructor for The Ad Club’s professional development program. Marta studied at Boston University where she holds degrees in English and Mass Communication.

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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