CONNECTING WITH CONSUMERS THROUGH BRAND PURPOSE
Join Matt Wohl, CMO of Welch's, for our next CMO Breakfast on August 25th
For many consumers today, it’s not enough to simply offer a good product at a good value. Consumers want assurances that they are making good choices for themselves and their families by seeking brands whose values align with their own. Join Welch’s CMO, Matt Wohl, as he discusses the principles behind defining a Brand Purpose and the importance of articulating the difference that you are trying to make in the world in the way you serve people. Matt will talk about the foundational brand-building elements of Brand Beliefs, Values, and Purpose that will focus the organization and help propel significant growth for Welch’s via communication and innovation.
Chief Marketing Officer
Fidelity Center for Applied Technology (FCAT)
245 Summer Street, Boston, MA 02111
Thank you to our sponsor:
The Ad Club is proud to announce we will be partnering with The VIA Agency for this CMO Breakfast with Welch's.
About Matt Wohl
Matt Wohl is Vice President, Marketing and CMO of Welch’s, a $650 million packaged goods company best known for its line of juices, frozen concentrates, jams, and jellies -particularly Concord grape-based products.
Prior to Welch’s, Matt joined The Gillette Company in 1994 working in Braun North America and, for the next three years, held product management positions in Household and Male Hair Removal. In 1997, he moved to Gillette B&R Customer Business Development, working on the Warehouse Club Channel where he was involved in the launch of MACH3. In 1998, he moved back into Marketing, working first on the Disposables business and then Female Systems as an Associate Marketing Director responsible for the launch of Venus in NA.
In 2001, he moved to Global Grooming as a Marketing Director on Emerging Markets, launching Vector in China and Vector Plus in India. In 2002, he was assigned Marketing Director on Male Premium Systems managing the Fusion, MACH3 and Sensor franchises globally.
In 2007, he was promoted to General Manager, Male New Products and Shave Care. In his New Products role, he was responsible for Male Premium Systems B&R innovation, while on Shave Care he managed the global franchise, including the existing portfolio and new product development. Most recently, he was responsible for the 2010 launch of Gillette Fusion ProGlide.
A graduate of the University of Colorado, Matt received his Master’s Degree in business administration from the McDonough School of Business at Georgetown University.