Join Jason Bartlett, Director of Global Advertising at Xerox and The Ad Club for our next CMO Breakfast on Thursday, June 23rd.
How do you reposition a company that has been universally known for one thing over the past 100 years? How do you accelerate the awareness of that redefined strategy both internally and externally? How do you execute a plan that effectively cuts through the clutter and engages your core audience? Those are the questions that Xerox is faced with today, as they move from a copier company to the world’s leading enterprise for business process and document management. With the launch of the new “Ready For Real Business” communications platform and advertising campaign, Xerox is successfully evolving the brand globally. Jason will speak about the Xerox approach and provide insights on how marketers can experience similar success in their initiatives.
Director, Global Advertising Marketing & Communications
Jason Bartlett is the director of global advertising at Xerox Corporation.
Bartlett is responsible for global brand and product advertising activity, including television, print, radio, outdoor, paid search and online media. Responsibilities include the development of advertising strategies, production of creative assets and campaign implementation. He also develops media plans, manages ongoing media mix and performance optimizations and provides campaign results tracking and reporting . He is also an active member of the Xerox Social Marketing group, serving as a Center Of Excellence representative.
Bartlett joined Xerox in 2005 as senior advertising manager. Prior to joining Xerox, he spent 6 years at Young & Rubicam managing the global Xerox account, with time spent in New York and London as the global director on the business. Prior to Y&R, Bartlett managed significant national and retail advertising activity for General Motors and helped develop a communications platform that continues today.
Bartlett is a member in the Association of National Advertisers (ANA), and serves on the Digital Marketing and Social Media committees.
He received a bachelor’s degree in business administration from Bryant University in Smithfield, RI.
Born and raised in Fairfield, CT, he now resides in Easton, CT with his wife and two daughters.
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