Smart Gamification: 7 Core Concepts for Brands

  • 08 Jun 2011
  • 9:00 AM - 5:00 PM
  • The Liberty Hotel - 215 Charles Street Boston, MA 02114


  • Prices Apply for Groups of three or more.
  • Prices Apply for Groups of three or more.

The Ad Club and Amy Jo Kim, CEO of Shufflebrain co-present:

Smart Gamification: Seven Core Concepts for Brands

Date: June 8, 2011
Time: 9:00 am - 5:00 pm
Location: The Liberty Hotel, 215 Charles Street, Boston
Trainer: Amy Jo Kim
Audience: Any start up, brand, or marketere looking to integrate social gaming into your product, service, or marketing efforts.
Price: $475 member / $550 non-member
Group Discount (applies to groups of three or more}
$425 Member / $500 Non-Member

Do you want to harness the true power of social games to provide more compelling products and services? Are you ready to create an experience that engages consumers with your brand in a new way? Join Amy Jo Kim, Ph.D. gaming expert, and Shufflebrain founder for a full-day, hands-on Smart Gamification workshop June 8th, 2011 at the Ritz Carlton, Boston. 

You'll learn
 key insights from gaming psychology, principles, tips, and best practices from hit games and services like The Sims, Rock Band, Farmville, Frontierville, eBay, Modcloth, Nike+, and Netflix. We'll guide you through 7 Core Concepts behind social game design, and will give you the tools to apply these concepts to your own brand or business. 
Be prepared to work and make REAL progress on your gamification strategy and design. 

ey Topics/Activities:
  • Know who’s playing – design for their social style
  • Build positive emotions into your core activity loop
  • Design for 3 key stages of your player lifecycle
  • Build a system that’s easy to learn and hard to master
  • Use progress mechanics to light the way toward learning & mastery
  • As players progress, increase the challenge and complexity
  • Embrace intrinsic motivators like power, autonomy and belonging

Key Takeaways:
  • 7 Core Concepts for Smart Gamification
  • Design for Social: Compete, Cooperate, Express, Explore
  • Design for Progress: Game Mechanics that “light the way” toward mastery
  • Design for Engagement: PERMA in your core activity loop
  • Design for Retention: Social Action Loops that drive lasting engagement


Your instructor, Amy Jo KIm, has been working on the front lines of social gaming for over a decade. Her design credits include Rock Band, The Sims, Ultima Online, eBay, Netflix, Lumosity, MetroGirl, and, adjunct professor of Game Design at USC's Digital Media school, recently named top  US-based game design school. She wrote Community Building on the Web (2000), a design handbook for digital communities that’s used worldwide at game studios & universities. Click here to read Amy Jo's full bio.

Space is limited. Register, today!

Have Questions? Contact Kate McCabe,

© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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