Join Jim Speros, EVP & CMO at Fidelity, for a CMO Breakfast on May 24th.
Launching an integrated campaign to reorient a company’s positioning is difficult under any circumstances. Just imagine moving into a new job, having to deal with the meltdown of the financial markets and the loss of investor confidence, and having to create a fully integrated campaign for one of America’s most trusted and respected financial services brands. That’s exactly what Jim Speros, Executive Vice President and Chief Marketing Officer for Fidelity Investments, and his team did. Today, Jim joins us to discuss Fidelity’s iconic “green line” campaign, which has become synonymous with trusted financial guidance and navigation and is one of the most effective campaigns in the financial services industry.
Event Details:Tuesday, May 24th 2011Breakfast: 8:30am / Presentation: 9:00am
Tickets:Member: $45 / Non-Member: $60
If you have any questions about this or any other Ad Club event please call Laura Kinson at 617.456.0427