CMO Breakfast with Karen Coppola, SVP of Marketing at The TJX Companies, Inc In a recession, you’d expect the retail industry to take a hit. But certain brands, especially those that appeal to consumers who are looking for a VALUE, have had great success. It’s no surprise that many of those brands fall under the TJX umbrella. Join Karen as she discusses the importance of having a solid strategy in place during a tough economy. Karen will also share the TJMaxx/Marshalls marketing campaigns, and answer questions about how the TJX brands succeed not only in a tough economy but in a healthy economy as well.
Event Details:Thursday, April 28th 2011Breakfast: 8:30am / Presentation: 9:00am
Tickets:Member: $45 / Non-Member: $60
Save the Dates:
The Ad Club is proud to announce we will also be partnering with Microsoft for the next CMO Breakfast Events. Be sure to mark your calendars with these dates:
Tuesday, May 24th 2011
If you have any questions about this or any other Ad Club event please call Laura Kinson at 617.456.0427